"In the middle of every difficulty lies opportunity"  (Albert Einstein)

Two months of positive home sales growth in Florida compared to 2007 sales are real signs of progress in the industry.  The National Association of Realtors reports Florida sales of existing single family homes rose 13% in the fourth quarter of 2008 compared to the 2007 fourth quarter - the second consecutive quarter of growth over 2007.  Also, there are 121% more Orlando homes contracted in January 2009 than in January 2008.
 
Most experts express optimism that the Obama stimulus program and bank re-structuring will provide near-term market improvement.  "Given the normal 12 month lead time for launching new housing developments, opportunities for new product development to take advantage of the 2010 surge in housing demand are best addressed immediately" according to market analyst Dr. David F. Parker. 
 
Parker reports new interest by builders and developers in planning launch programs for the 2009-10 winter season in anticipation of achieving stability in the housing market during 2009.  "We have met with more industry leaders during February than in the past six months combined," he noted.  "Consumer confidence and subsequent demand for new housing varies considerably by different consumer groups and strategic planning must be tailored specifically to the high demand groups and their housing preferences."
 If you would like to discuss your potential relative to Parker's consumer group demand projections, please contact us at (904) 992-9888 or david@parkerassociates.com.