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Singles Are Hot Most builders are aware that singles constitute over 30 percent of the new homes market, about two-thirds female and one-third male. But far fewer seem aware that over half of these singles are buying in suburbia rather than higher density urban areas. Do you have a model designed expressly for singles? Really? What does it contain? Coldwell Banker Real Estate just (April 14, 2010 - Singles in the Suburbs: Coldwell Banker Real Estate Consumer Survey Uncovers Trends Among the New Wave of Home Buyers) completed a survey of single home buyers across the United States. Price played a significant role in their decision (53 percent calculated it was more cost-effective than renting). The desire for independence also was important (35 percent). Of perhaps greater importance to builders is that over two-thirds (68 percent) purchased a home below their purchasing ability -- not the most expensive home they could afford. Frugality is a key buying factor. Travel time is another decision factor, with 55 percent finding a location less than 30 minutes commute time, and 40 percent locating less than 30 minutes from their parents or extended family. Do you know enough about your consumers? Are your homes designed just for them? Is your marketing appealing to their primary interests? Parker Associates knows the answers. Contact us to find out at (904) 992-9888 or info@parkerassociates.com. |
The long-awaited beach and golf resort on the Caribbean coast near the historic City of Cartagena is ready to move ahead with the new EDAW master plan. It is financed by a strong public-private venture which is seeking an experienced resort developer to guide the project on a fee basis. Parker Associates expects to be soliciting credentials from qualified resort developers over the next few weeks in anticipation of a 2011 launch.
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www.parkerassociates.com
for more information |
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New Home Market Increase New home starts escalated to new growth in March according to data released by the National Association of Home Builders. Some observers believe this surge to be the last hurrah before the end of federal tax credit support April 30. |
However, other experts project
that, although starts may dip in May, this
escalation signals the manifestation of latent
demand from two years of recession that is likely to
continue through coming months as other parts of the
economy improve. |
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