Parker Associates is a professional organization providing marketing and sales consulting services to both public and private real estate and resort developers, homebuilders and investors.  Initially established by David Parker and Charlie Clark in 1982 as Clark Parker Associates, and modified to Parker Associates in 1990, the combined organizations have served over 300 clients in 30 states and 15 countries.  In addition to Dr. David F. Parker, Parker Associates includes Vice Presidents Chris Parker and Stephen Parker, and Senior Associates Jon McClow, David Owen, and Don Waltz.  Office support members include Judy Larrabee and Mike Remo.

Dr. David F. Parker:    Over the past four decades, David Parker has been responsible for a wide range of management, development and marketing innovations in the real estate industry as corporate executive, planner, teacher, author and consultant.  His skills have been applied to projects in Europe, the Middle East, Central America and the Caribbean as well as in many parts of the United States and his native Canada.   All have received David Parker’s distinctive blend of academic knowledge and development management experience, combined with his focus on consumer characteristics as the key to generating optimum marketing results.

Prior to 1982, David Parker’s career included marketing private housing in the British new city of Milton Keynes; directing planning and initial development of Sadat City in Egypt; president and CEO of development for Audubon New Community outside Buffalo, NY; development of New York State’s planning programming-budgeting system; and in 1959 named “National Builder of the Year” by Canada’s National Builder Magazine.

Dr. Parker holds a master’s degree in urban planning from Michigan State University and a doctoral degree from the State University of New York at Albany. Memberships include American Institute of Certified Planners, National Association of Home Builders Institute of Residential Marketing and National Council On Seniors Housing, Urban Land Institute Council on Community Development, Southeast Resort Real Estate Council and Jacksonville Mayor’s Commission on Housing.  He has authored dozens of articles on marketing, planning, budgeting and management.  Parker has authored three books:  Marketing New Homes and Selling New Homes (National Association of Home Builders, Washington, D. C. 1989), and, in 1999, the second edition of Marketing New Homes, available from the NAHB bookstore in Washington, D. C.

J. Chris Parker:  Chris Parker joined Parker Associates in 1990 and became a Vice President and partner in the firm in 1995.  Under the tutelage of Dr. David F. Parker, Chris has emerged as an innovator and leader in advanced real estate market research and marketing and has mastered and augmented methodological techniques proven to aid clients in making informed real estate development, planning and marketing decisions.  Since joining Parker Associates, Chris has participated in, directed, and completed nearly 500 studies for private and public entities including land developers, landowners, residential and commercial builders, financial institutions, city and state government agencies and the U.S. Department of the Navy.

Chris’s experience ranges from single and multi-family residential market studies, large land marketing and development feasibility analysis, to DRI and HUD application research and reporting, and strategic development and marketing planning.  Additionally Chris has specialized in defining consumer trends, characteristics and preferences through a range of scientific survey mediums.

Chris has written several articles on consumer research methodology, development and marketing and sales issues.

Before joining Parker Associates, Chris held management positions with Marriott Corporation and with Arvida Corporation at Sawgrass, as well as was a corporate executive with the Tournament Players Association professional golf tour during the late 1980s.  Chris is a member of the Northeast Florida Builders Association and the National Association of Home Builders and currently is working towards completion of his MIRM designation (Member of the Institute of Residential Marketing) as well as a licensed Florida Real Estate salesman.

Stephen G. Parker:  Since joining the firm in 1992, Steve Parker quickly established himself as a research-reporting expert developing many pioneering techniques in data organization and computer applications for real estate market research.  Steve became a Vice President and partner in 1995, and also has enjoyed the benefit of Dr. Parker’s experience over many years.  He has completed and directed over 400 studies for private and public entities including land developers, landowners, residential and commercial builders, financial institutions, city and state government agencies and the U.S. Department of the Navy.  Steve’s experience ranges from single and multi-family residential market studies, large land marketing and development feasibility analysis, to DRI and HUD application research and reporting, and financial feasibility analysis, strategic development and marketing planning.  Steve has specialized in financial feasibility and strategic planning applications.

Stephen has written several articles on consumer research methodology, marketing and sales, advertising and public relations issues.

Since obtaining his Bachelor in Business Management from the University of North Florida in 1987, Steve ran his own professional photography business (from 1988 to 1992) specializing in real estate photography, complete turnkey newsletters and related print marketing.  Steve produces the Parker Associates newsletter:  Real Estate Innovations.  Steve is a member of the Northeast Florida Builders Association and the National Association of Home Builders and currently is working towards completion of his MIRM designation (Member of the Institute of Residential Marketing) as well as a licensed Florida Real Estate salesman.  He is also a member of the Northeast Florida Sales and Marketing Council (SMC).