Latest Posts


Young Women at Home

November 30, 2015 | No Comments

Pew Research Center reports that young women (18-34) have increased the share living with parents or relatives to 36.4% in 2014, a rate not matched since 1940 when 36.2% lived at home. Young men living at home were 42.8% in 2014, compared with 47.5% in 1940. Not surprisingly, the related statistic of marriage for women rose to 27 in 2014, compared with 21.5 in 1940.

Read more »
CIRS Building at UBC.

World’s Biggest Green Building

September 2, 2012 | No Comments

The University of British Columbia in Vancouver, Canada, claims that its new Centre for Interactive Research on Sustainability (CIRS) is the world’s greenest building, specifically designed to deliver “net positive” benefits to the environment.  It is a four-story, 60,000 square-foot building that cost $37 million when completed in late 2010. When I was given a tour by one of the Centre’s staff in July 2012, I learned several valid reasons why this claim may be justified. By capturing waste heat from the earth, the sun, and the adjacent Earth and Oceans Sciences building, the CIRS building heats itself and returns 600 megawatt hours of surplus energy to the encompassing campus […]

Read more »
A Solar Powered new home from TerraWise Homes.

WIN-WIN Home Energy Programs

January 5, 2015 | No Comments

WIN-WIN Home Energy Programs Energy conservation has become a very popular topic over the past few years, but few Americans appear to understand what it means. They read about buildings built to “LEED Standards” and they notice new homes advertising “Energy Star” certification, but benefits to individuals are cloaked in mysterious statistics which defy personal value definition, even more-so when described by a fast-talking new home salesman. What does it all mean? The modern energy conservation movement began about 1990 when innovator David Gottfried and his architect colleagues (AIA) organized the United States Green Building Council (USGBC), based in Washington, DC, as a non-government entity dedicated to development of cost-efficient, […]

Read more »
Florida Land Grab, a novel by Dr. David F. Parker.

Why Write A Novel?

July 16, 2013 | No Comments

I have always been a prolific writer, primarily on real estate analysis and related topics designed to assist land developers, builders, sales managers and related professionals. Most of my writing has been in the form of articles for trade magazines, including “Urban Land”, “Builder”, “Florida Homebuilder”, etc., as well as three books published and marketed by The Builder Press on marketing and selling new homes, and one Amazon book: Six Success Steps To Selling Your Own Home. With the help of many friends and family, I also authored Live Every Day . . ., the biography of our second son and business partner, Stephen Parker, who succumbed to cancer at […]

Read more »
Millennials will outnumber Baby Boomers by 2030.

WHO Are These Millennials?

October 6, 2015 | No Comments

WHO Are These Millennials? The term “Millennials” has become widely used to identify the generation of U.S. people born from 1980 through 2000. They also have been referred to as “Generation Y” (Gen Y) following the low birth rate generation born from 1960 to 1980 referred to as “Generation X” (Gen X) and, more descriptively, as the “Baby Boomer Babies”. More recently, others have referred to them as the “Boomerang Generation” because of the propensity to return to their parental homes upon being unsuccessful in securing employment after the Great Recession. That trend has declined with the improvement of employment potential in recent years. A 2006 study, when the Millennials […]

Read more »

What’s In a Word? Using Effective Selling Communications.

July 11, 2017 | No Comments

When Charlie Clark and I designed a training program for nationwide new home site agents several years ago, we devoted an entire segment to the power of words selected for use in sales presentations. There was and continues to be significant differences in the reception of specific words by consumers listening to a new home site agent or receptionist. A popular example of widespread usage by real estate agents of all kinds is the word “unit” with reference to an apartment, condominium or detached dwelling. It has Orwellian undertones suggesting a box of bland appearance without appealing features. And yet it continues as the most popular word in our industry […]

Read more »
Nine steps to naming a community as presented by Parker Associates.

What’s in a Name?

September 7, 2013 | No Comments

Twenty years ago, prior to the advent of a computer in every home, names for new communities were selected according to developer preference, guided by reference to special amenities and location advantages. But now that shopping by computer has become the norm, effective community identification must be guided by advice from Internet marketing specialists familiar with preferred selection by “search engines.” Real Estate Marketing Alliance recommends the following nine-point community identity selection process for deciding on an optimum name. 1. Image Concept provides the initial framework for selection: what words can best convey the attributes of this property to identified target consumers (potential for love at first sight). 2. Domain […]

Read more »
Birth Rate Decline indicates smaller homes should be the focus of new home builders.

What’s Going On?

June 13, 2013 | No Comments

The birth rate has declined since 2007! Family new home demand is booming! Consumer surveys report Americans more thrifty! House prices moving up across the country! McMansions making a comeback! Households getting smaller! These contradictory news stories in 2013 make it difficult for homebuilders of all sizes to formulate strategic plans for future growth in what appears to be growing demand for new homes—but what type of new homes? The housing market enjoyed seven straight quarters of growth at the beginning of 2013, with over 48,000 new construction jobs reported in February, Nationwide resale housing median prices rose by 10 percent in February with inventory levels dropping to 12-year lows. […]

Read more »
The housing outlook from Parker Associates.

Wall Street Journal Reports Pending Price Bottom

May 17, 2011 | No Comments

After a fall of 31 percent from the 2006 high, housing prices are estimated to be approaching bottom, according to a Wall Street Journal article quoting the S&P;/Case-Schiller national composite home price index.  “Housing prices will bottom in 2011” states Scott Simon, managing director at Pimco, who correctly predicted the housing crash in 2007.  However, the article cautions, do not expect to return to the glory days of 2005 and 2006.  Modest price recovery is the consensus of most money-management experts.  Contact Parker Associates for more information at 

Read more »
Walkable Cities as defined by Parker Associates.

Walkable Cities

January 16, 2014 | No Comments

Walkable Cities By David F. Parker I recently attended a lecture by city planner Jeff Speck, the author of Walkable Cities. He cited a wide variety of statistics on health, economics and recreation supporting the rationale of directing urban and suburban planning toward more walkable and bicycle-friendly cities. This experience, and the lively discussion that followed, reinforced the experiences I wrote about in my monthly blogs over the past eighteen months about visiting the appealing cities of Portland, Oregon and Vancouver, British Columbia; and later experiencing the much older cities of eastern Europe along the Danube River. All of these cities had transformed large sections of their ground level circulation […]

Read more »