Birth Rate Decline indicates smaller homes should be the focus of new home builders.

What’s Going On?

The birth rate has declined since 2007! Family new home demand is booming! Consumer surveys report Americans more thrifty! House prices moving up across the country! McMansions making a comeback! Households getting smaller! These contradictory news stories in 2013 make it difficult for homebuilders of all sizes to formulate strategic plans for future growth in what appears to be growing demand for new homes—but what type of new homes? The housing market enjoyed seven straight quarters of growth at the beginning of 2013, with over 48,000 new construction jobs reported in February, Nationwide resale housing median prices rose by 10 percent in February with inventory levels dropping to 12-year lows. […]

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