Nine steps to naming a community as presented by Parker Associates.

What’s in a Name?

Twenty years ago, prior to the advent of a computer in every home, names for new communities were selected according to developer preference, guided by reference to special amenities and location advantages. But now that shopping by computer has become the norm, effective community identification must be guided by advice from Internet marketing specialists familiar with preferred selection by “search engines.” Real Estate Marketing Alliance recommends the following nine-point community identity selection process for deciding on an optimum name. 1. Image Concept provides the initial framework for selection: what words can best convey the attributes of this property to identified target consumers (potential for love at first sight). 2. Domain […]

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