Market Research is needed before embarking on a project.

Build it. . . and they will come?

The real estate development industry contains many examples of outstanding buildings and entire community creations that proved financially successful because of beautiful design and/or great timing. Thus, the familiar phrase: “Build it and they will come!”—an adaptation from the script of the 1989 movie, “Field of Dreams”, about an Iowa farmer who builds a baseball field in his cornfield based on a dream in which he heard a voice promising to revive a deceased Chicago baseball star by the phrase “If you build it, he will come.” The movie produced the fantasy revival of the former baseball star and his team, followed by crowds of mythical fans to support the […]

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