Communication is key to sales and marketing.

The English Language

There appears to be an increasing movement in the United States to force all residents to speak the English language. And yet, for a great many newcomers from other cultures, our language is full of contradictions and pronunciations that are difficult to understand, let alone master in everyday speech. They often find it embarrassing to seek help in their mother tongue from a friend in order to express themselves satisfactorily. For example, listen to two newscasters speak about “data”—one pronounces it with a hard “a” and the other uses a soft “a”—yet they exchange the two quite different-sounding words with each other as though they are the same; and, indeed, […]

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