Something Special means something different to the new consumers.

Somethin’ Special

Somethin’ Special “Special” according to Webster is “distinguished by some unusual quality; being in some way superior . . . held in particular esteem.” Everyone desires to be special, which often is manifested in a distinctive skill, trait or ownership of a particular object. Being or feeling special is a positive human characteristic sought by most human beings and frequently displayed by personal clothing, automobiles, boats, houses and neighborhoods. Consumer products are often advertised as contributing something special to the purchaser, often related to personal appearance or happiness. Builders frequently pursue the same approach with the inclusion of special features in new homes, such as the recent emphasis on items […]

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