Parker-Associates-Real-Estate-Marketing-Consultants-State of the Housing Market

State of the Housing Market

A featured speaker at the 2017 NAHB International Business Show was Rose Quint, with a graphic presentation of a November survey of new home consumers likely to buy within three years and a builder survey of 2017 expectations. Consumers’ biggest obstacle to purchasing a new home is finding a suitable dwelling at an affordable price and sufficient savings for the down payment. Indeed, new home prices have escalated across the country, with builders tending toward larger homes for older more affluent consumers due to the lower demand by Millennials with college debt and others unable to find suitable employment. Higher employment rates in 2016 tended to increase offerings of smaller […]

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Parker-Associates-Market-Research-Matters

Market Research Matters

When presenting market research data (or watching others present data), I note often that folks fail to accurately differentiate between Actual GDP Growth and Potential GDP Growth. What does it mean? Gross domestic product (GDP) has many different measurements, including real GDP and potential GDP, but those numbers are often so similar that it can be difficult to know the differences. Real GDP and potential GDP treat inflation differently, because potential GDP is based on a constant inflation while real GDP can change. Potential GDP is an estimate that is often reset each quarter by real GDP, while real GDP describes the actual financial status of a country or region. […]

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