Attracting Millennials

By 2020, Millennials will comprise 50 percent of the US Workforce. Typically, they are confident, educated, talented, motivated, competitive (on the upside), but tend to lack skills that previous generations take for granted. As part of our market research at Parker Associates, we have been asked to focus more and more on the Millennials. They are a tricky group to figure out, but we have uncovered a great deal of interesting information. Chances are you have hired at least one Millennial in your business in recent years, and there will be more of them in the future. In a recent Sales & Marketing article from Rieva Lesonsky, she states that […]

Read More »

New Tax Code – Winners and Losers

NAR Discusses the New Tax Code Winners and Losers Earlier this month, the National Association of Realtors held their annual Conference, Convention, and Board of Directors meeting in Chicago.  Parker Associates keeps a close eye on the NAR and what the latest news is. Normally a pretty passive affair, this year’s meeting coincided with the proposed federal tax reform.  So, you might imagine some excitement, and you’d be right.  However, a presentation by Iona Harrison, a realtor in Crofton, MD, was a wakeup call for many. Harrison focused on the new tax code proposal detailing a potential weakness in the code for middle class Americans; especially homeowners, who can expect […]

Read More »