Advertising Tipping Point


Digital will soon be the leading medium

Advertising has reached a tipping point according to the Kiplinger Letter with the digital media soon taking over as the leading form of advertising.  It currently grabs over 40% of spending and is growing rapidly, poised to overtake traditional media – TV, print, and other forms of traditional advertising formats.  How can businesses spend ad dollars wisely? Here are some key trends and timely tips.

Google and Facebook dominate digital, accounting for 58% of online ad spending.  Google’s share is 37%.  Facebook accounts for 21%. Amazon is in a distant third place with 4% of all ad dollars online, but it’s making a major push and has room to run.

On social media, flashy visuals rule the day.  Video ads are proliferating and are about to be 25% of all digital ad spending.  Facebook-owned Instagram, of all digital ad spending. Facebook-owned Instagram, a photo-sharing app, is seeing torrid video ad growth.

Digital upgrades are helping tV and radio, making it easier to tally audiences and improve ads. Traditional TV viewers will dip slightly in years ahead, but TV delivered over the web is growing swiftly. Radio has received a boost from web-connected speakers.

Print will continue its decline in ad spending. Trade publications will tend to hold steady, though.

Billboards, digital displays and other out-of-home advertising are growing in terms of dollars spent. Tech giants such as Apple and Netflix have spent heavily. Other areas gaining traction: Video games, movie theaters and podcasts.

Some advice for sellers trying to navigate the fast-changing ad landscape:

Go where your customers are. For niche audiences: social media, search or display ads on Google and Amazon, infomercials on your website or event hosting are good choices. Targeting other businesses? Skip other social apps and try LinkedIn.

Focus on improving mobile sites as more web surfers rely on smartphones. Sites have to load fast and the buying process has to be simple, as finicky customers will ditch a slow mobile site in a heartbeat.  Keep video ads short and text minimal.

Save money with do-it-yourself advertising by cutting out the middleman. Both google and Amazon are focused on making it easier to place your own online ads.

Try Amazon if you haven’t before. Its conversion rate…the portion of people who click or buy…is far higher than Google’s. Folks on Amazon are in a buying mood.

Keep an eye on ad tech upgrades to television radio and other “old” media. We expect coming changes to make it much easier to target the customers you want.

Amazon’s potential growth seems greater than that of Facebook or Google. Amazon will nearly double its online ad share by 2020, stealing from the two leaders. While Facebook and Google rely on ads for nearly all their revenue, Amazon doesn’t

Note that governments are likely to be a headwind because new tech taxes are being proposed. The UK, for instance, is planning a new levy on big tech firms.

The Team of experts at PTC Computer Solutions is ready to assist with Technology for Business and the Sales & Marketing Process. We are experts and ready to help your business move forward with technologies in your business and retail worlds.  If you need some assistance and guidance, contact us to set up a personal meeting.  We’re happy to discuss your personal situation and offer some ideas on how you can better handle technological advances.



Parker Associates works closely with Builders and Developers to ensure that the planning is done up front so that the final product is as good as it gets.  Finding the highest and best use is important, but filling the market space is also equally important. New Home Builders that Parker Associates and the REMA Team work with are great examples of this.  The REMA Team works closely with their customers to ensure they are planning the development and the homes with all of the most affordable and functional features while considering the holistic design of the site and home on the site.  It doesn’t happen without a focused approach and they are very good at making sure this happens.

There are so many difficult questions that must be faced in a great many developments and building construction. We can help. Contact our seasoned professionals at or (904) 607-8763.

If you are building or developing or have or are living in a community that is in need of improving their position, give us a call or email us.  We offer FREE advice.  Stay on top of the competition.  Know the latest data and market research that can help improve your chance for success in business and the real estate industry.  PTC Computer Solutions, Parker Associates, and REDdot Marketing work closely as the REMA Team to provide a great number of services for developers, builders, and professional business operations.  Contact REMA for more information.

David WB Parker is a principal of Parker Associates of Jacksonville, Florida, marketing consultants to the real estate industry as well as the President of PTC Computer Solutions, IT Consultants and Strategists, and also an active real estate sales professional with PARFAM REALTY.  Though based out of Jacksonville, Florida, David and the team at Parker Associates have worked in 17 Countries and 33 States through the years as well as 65 out of 67 counties in Florida.  David can be reached at 904-607-8763 or via email

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