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Expected Best Bets for 2019

November 21, 2018

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Yes, It’s that Time of Year Again At Parker Associates, we thought we’d start our prognosticating early. After all, it’s what we do. So, we’ll get started looking at 2019 right now. Where should developers and investors focus their attention? In a recent PWC survey and interviews, the best bets suggested by the results can be made in the following areas. Warehousing and fulfillment Warehousing and fulfillment represent the top development prospects among survey respondents. With increased need for last-mile delivery and e-commerce facilities, logistics and fulfillment continue to be a major opportunity for creating value. As tenants look for increasingly larger spaces, vacancy rates are tightening and rents are […]

Holiday Promotion Ideas

November 21, 2018

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7 Successful Tactics You Can Use The Holidays provide a girth of opportunities for garnering attention from prospective buyers. Some of the biggest shopping days of the year occur in the next few months. It’s the biggest time of the year for retailers of all shapes and sizes. Holiday shoppers plan to spend an average of $805 on holiday merchandise and almost half of holiday shopping will be done online according to the National Retail Federation. Shopping of all kinds from small to large ticket items begin online and attracting prospects should be your primary objectives right now. If you’d like to capitalize on the holiday shopping frenzy, then you […]

Economic Changes Coming

November 21, 2018

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The Global Economy is Slowing After hitting its stride earlier this year, the global economy is about to lose a step. Not long ago, most of the world’s largest economies were expanding briskly in unison. But, the good times are giving way to heightened risks and slower growth. It won’t be a major downturn, though, as it’s not anticipated to be a recession or anything dire. In fact, total global GDP will still expand by a healthy 3.6% in 2019 which is off a bit from 3.7% this year, but a solid overall performance. Though economies globally will still grow, the peak of the global boom has passed. Future expansion […]

Selling through the Fraud

November 21, 2018

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Keep an eye out for Advertiser’s Fraud Watch out for fraudulent internet advertisers. Up to nine percent (9%) of all ad spending is wasted. Firms are losing big bucks to sham publishers, ad networks and exchanges. Programmatic systems engaged in automated ad buying and selling are the most prone to fraud. Some tactics utilized to generate fraudulent ads include some of the following: Domain spoofing is the act of generating false reports about where ads are displayed in order to garner false traffic. Ad stacking creates layering “hot spots” but makes it so only the top one visible thus generating traffic for all of the ads in the hot spot. […]

Advertising Tipping Point

November 21, 2018

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Digital will soon be the leading medium Advertising has reached a tipping point according to the Kiplinger Letter with the digital media soon taking over as the leading form of advertising. It currently grabs over 40% of spending and is growing rapidly, poised to overtake traditional media – TV, print, and other forms of traditional advertising formats. How can businesses spend ad dollars wisely? Here are some key trends and timely tips. Google and Facebook dominate digital, accounting for 58% of online ad spending. Google’s share is 37%. Facebook accounts for 21%. Amazon is in a distant third place with 4% of all ad dollars online, but it’s making a […]

Branding for Success

November 21, 2018

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Creating a Great Logo and Branding Campaign are the first steps to success Every business needs a logo to communicate their product or service to consumers. Use these 7 easy steps to create a bold, custom logo for your small business. Branding begins with the logo. It’s the face of the company. It’s what people associate with in one image. It’s imperative that your business develops a visual identity, because every business needs a visual identity, and the quickest way to establish one is through a great logo. Creating a logo can be a lot easier than you expect; if you know how you want to present your business, the […]

Multipurposing Web Posts

November 21, 2018

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The Rule of 5 for B2B Content Development It’s a multipurposing world out there. So many platforms, so little time. It’s time to learn some ways to make your life easier. Writing content for more than one use is a good way to go about finding more time in your day and PTC Computer Solutions has five rules for helping to make this happen with some help from Interactive Marketing. Lead nurturing, inbound pull, social networks, blogs and other eMarketing activities are all fueled by content. Lots of it. That puts a lot of pressure on limited marketing resources to churn out not only volume, but quality content that delivers […]

Blocking and Tackling Revisited

October 10, 2018

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Essential Fundamentals To Success The great football legend, Vince Lombardi, when asked about his coaching secret to the phenomenal success of The Green Bay Packers in the 1960s, replied simply: “blocking and tackling.” He went on to explain that any sports team could achieve brief spurts of brilliance by clever plays and outstanding individual stars, but several years of continuing success requires excellence in the essential fundamentals of the game, which he summarized as “blocking and tackling.” Vince Lombardi’s insight about football is equally relevant to marketing and selling new homes. Great advertising strategies and individual star sales persons may generate dramatic spurts in sales, but continuing success is inevitably […]

Jacksonville Growth Continues

October 10, 2018

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Jacksonville Up 20% in 10 Years Located on the eastern coast of Florida, Jacksonville lines both banks of the St. Johns River – the longest river in Florida and also one of only two rivers in North America that flows north instead of south. In the past 10 years, the Jacksonville metro area has grown by a whopping 20 percent. To date, there are 1.5 million people living in the metropolitan area and more continue to arrive every year. In fact, Jacksonville’s population has been steadily increasing at a rate of 2 percent per year (compared to 1.8 percent for State of Florida), and its workforce is expanding at twice […]

Affordable Housing in Focus

October 10, 2018

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Freddie Mac to Launch New Lending Program With the continued success of the housing and development markets for mid and upper market housing, it has not gone unnoticed at Parker Associates that Affordable Housing and Entry Level Housing are both being somewhat overlooked. It hasn’t gone unnoticed by the big lending entities, Freddie Mac and Fannie Mae. Freddie Mac will launch a new lending program for affordable housing offering low-cost loans to owners of multifamily properties if they cap rents at levels deemed affordable to working families without the use of Federal, State, or Municipal subsidies. The rental operators who receive the benefit must make at least 50% of the […]