Parker Associates Archives - Parker Associates

Top Community Amenities for New Neighborhoods

June 28, 2018

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Top Community Amenities in New-Home Neighborhoods New home neighborhoods need to be aware of their homebuyer’s needs. The new homebuyer is not just searching for a new home. As they begin the search for a new home, they’ll also be searching for the right neighborhood. Here are some of the top community amenities homebuyers are looking for and those that homebuilders are offering their buyers to help find the right home – and the right neighborhood. One important thing to keep in mind when looking for a new home is adding value to the home through the quality of the neighborhood and its amenities. That’s exactly what homebuilders aim to […]

Top Reasons to Buy New

June 28, 2018

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Top Reasons To Buy New Parker Associates works closely with builders and developers from all over the country as well as the world. In a recent article by one of the builders we’ve worked with, they suggested some top advice for why buying a new home over a resale makes sense. They’ve noticed that model center traffic has increased over the past few months and interest in purchasing a new home continues to rise. Buying a new home is an important step in life. Make sure to make the right choice. There are some good arguments for buying a new home as seen in this article at RIS Media. New […]

How to build a Facebook Ads Funnel

June 27, 2018

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| Newsletters, Parker Associates, Press Releases, PTC Computer Solutions, Real Estate, Tech Tidbits

How to Build a Facebook Ads Funnel Want to scale your most successful email marketing funnels? Wondering how a Facebook ads funnel can help? By Modeling Email Sequences, that’s how. #1: Outline Your Ad Sequence Funnel Most sales funnels include an email follow-up sequence, which is a series of pre-written emails that are automatically delivered on certain days in the funnel. Each sales funnel is different and can include a sequence of a few emails to many emails. To create a dynamic ad sequence, you replace the emails with Facebook or Instagram ads for each topic. After people opt to receive the lead magnet, they automatically start seeing a nurture […]

US Office Outlook

June 27, 2018

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United States Office Outlook Continued expansion of the flexible space/coworking sector contrasts with cooling in broader office demand. Office market fundamentals continue to shift into more balanced, neutral territory. New deliveries are providing a wider range of options for tenants and greater competition among landlords is pushing up concession packages, even as asking rents continue to climb. During Q1, net absorption totaled just 3.7 million square feet – the lowest annualized level since 2010. Softness within a handful of markets, including Houston, Silicon Valley and New Jersey, created headwinds and reduced national occupancy growth. Looking forward, near-peak employment and talent shortages in many markets will lead to a slower pace […]

The “Gig” is Up

June 27, 2018

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The ‘Gig’ Is Up! The Gig Workforce That Is Have you heard about the ‘Gig Workforce’? Also called: on demand workforce, freelancers, subcontractors, and contingent workforce. The Gig Workforce is not really new but according to Freelancing in America more than 55 million Americans do freelance work, and 79% of them prefer freelance work to a traditional job. And, as reported by the Herman Trend Alert, by the year 2025, more than 50 percent of the global workforce will be Gig workers. The Gig Workforce in 2017…more to come If you think gig workers are a growing share of the U.S. labor force, the results of the latest survey of […]

Urban Transportation

June 27, 2018

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Urban Transportation Vehicles, mobility solutions, and transit ideas from the tech world A host of one of the tech world’s tentpole events, CES 2018, Las Vegas has a lot more going for it than entertainment and ample hotel rooms. When it comes to technology, the city has quietly become an early test site for a handful of urban mobility concepts, from running pilots of autonomous shuttles to testing hyperloop technology in the nearby desert. But, much of the hype, keynotes, and promo videos talking up the future of urban transportation still have a long way to go before truly shifting how we travel and navigate our cities. As the urban […]

Shared Work Spaces

June 27, 2018

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Shared Work Spaces According to the Kiplinger Letter, more and more companies are opting for so-called shared work spaces, offices with hip designs and short-term commitments that are shared with other firms. The appeal of coworking spaces started with freelance workers, independent contractors and start-ups looking for inexpensive and flexible digs. Now, even large corporations such as IBM and Microsoft are getting in on the action. Coworking is the main driver of growth in the office market. In many cities such as San Francisco and New York, growth has soared 20 percent yearly and will stay red-hot. Landlords are partnering with leading providers such as Convene, IWG and WeWork. Some […]

The Future of Homebuilding

May 31, 2018

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Five Technologies that will change the future of homebuilding Parker Associates is always looking at the cutting edge of the industry and, in a recent meeting with the developer of the largest developments in Florida, we were asked what the future homebuilder will look like. Where is the industry going and what will the homebuilder become? These are excellent questions and, though we can’t say exactly what the homebuilder will look like, we can look at some of the influences that will change the industry. Some technologies that continue to develop are going to be significantly affecting the homebuilding industry. With increasing costs of building materials and workers booked solid […]

The Marketing & Sales Audit

May 30, 2018

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Many developers and builders operate without looking closely at the Marketing and Sales efforts or who is operating them. It’s a common mistake, especially in good times when things are selling without too much difficulty. But, it’s a mistake. Examining Marketing and Sales Activities The Marketing and Sales Audit examines all marketing and sales activities with respect to the four phases of the REMA Marketing and Sales System: CONTROL, MARKET, SELL, and MONITOR (the REMA System diagram is shown here). The examination includes diagnostic analysis of activities resulting in a detailed report on conclusions and recommendations. The primary focus of the Marketing Audit is on information maintained by the Client […]

Development Management

May 30, 2018

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Many developments move forward with the thought that they can work through the needed requisites with their current team in place. However, sometimes these teams don’t have all of the necessary parts to work through the entire development. In other cases, the team needs a non-biased third party to help move the development forward in the direction necessary without too much conflict among the current team members. The REMA Team can help. The principals of REMA have been responsible for development management of several large-scale planned communities in addition to serving as strategic advisors to several others in the United States, Europe and Africa. Dr. Parker received his doctorate in […]