Parker Associates Archives - Parker Associates

Mill-Rent-ials – Single-Family Rentals Outpace Apartment Rentals

April 20, 2018

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Single-Family Rentals Outpace Apartment Rentals According to a recent report by Multifamily Executive, the numbers reflect status of single-family rentals as fastest-growing housing sector from 2007 to 2016. Single-family rentals have been the fastest growing segment of housing over the past 10 years, outpacing apartment rentals. This rise in linear living, caused by the inability to attain homeownership for many of today’s residents after the housing market crash, has been more drastic in some markets than others. RENTCafé recently studied 30 of the nation’s largest cities to determine which markets saw the most growth in single-family rentals. Overall, the number of single-family rentals in the U.S. grew by 31% (3.6 […]

How the Self Employed have Solved the Mortgage Finance Challenge

April 20, 2018

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Over the last few decades, the American employment landscape has changed significantly. The traditional idea of working for a single company or corporation for the majority of one’s career has waned and given way to more entrepreneurial models. Therefore, an increasing percentage of Americans now work as sub-contractors, are fully commissioned or self-employed (According to the Bureau of Labor Statistics, It is estimated that 15 million Americans were self-employed in 2015). Of course, these buyers look for every possible write-off to reduce their tax burden each year. By doing so, their AGI (adjusted gross income) may not truly reflect their ability to make mortgage payments. These aspiring homebuyers are now […]

Repositioning and Re-invigorating Sales

April 20, 2018

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Parker Associates is being called upon more and more to re-position communities that began development prior to the housing market collapse, but only completed a few homes before sales stopped. We have also been involved in several communities that have long since had the developer pass the development on to the HOA or POA only to have many lots left unfinished and unsold. Investment and development companies as well as HOA’s and POA’s are searching for solutions to re-invigorate sales in these communities. Customarily, we are asked to define the optimum level of pricing to jump-start these communities, particularly those with expensive amenities in place or planned and promoted to […]

Staging for Successful Sales

April 20, 2018

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The National Association of REALTORS profile of home staging took a look at the value that staging a home brings to the selling process. What they found was that Staging is directly equivalent to Successful Selling. 77 percent of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home. As most sales people are aware, vision is everything and painting the vision is what they spend most of their time on. Staging helps this dramatically. Another important aspect that buyers’ agents say is critical is that staging a home increases the dollar value offered. 49 percent of sales agents, in fact, believe […]

Small is Beautiful…Again

April 19, 2018

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The increasing movement toward smaller homes has gained in popularity throughout the nation. NAHB’s Consumer Preferences reports a continued interest in smaller homes. Between 2009 and 2015, the median square footage of a new single-family home grew from 2,135 to 2,467. But, in 2010, builders indicated they would be building smaller homes moving forward. We have seen that over the last two years, as the home sizes have gradually decreased to 2,388 square feet. Consumers in a direct response to the consumer survey indicated price, energy efficiency, home organization and comfort as the key factors influencing a new home purchase decision. This survey supports our observations that The Great Recession […]

Rising Interest Rates

April 19, 2018

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Rising interest rates figure to dent the mortgage refinance market in 2018. The Kiplinger Letter reports that refinance activity is already down, now that the average interest rate on a 30-year fixed-rate loan has hit 4.44%. Expect refis to keep declining in popularity as rates keep rising and make refinancing a less attractive option. For the year overall, ReFi’s will make up only 30% of total mortgage originations … the lowest in 18 years. Higher rates could weigh on home buying as more folks decide to stay put because their current mortgage has a lower rate than what they’d pay on a new loan. Keep ahead of the curve with […]

5G Smartphones and Education Tech

April 19, 2018

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Eager to pick up a next-generation 5G smartphone? Kiplinger reports that sales start in 2019 for handsets with new radio chips that support faster 5G cellular service. The new phones will still be compatible with 4G, today’s most advanced cell network. The speedier phones will make up a tiny sliver of all phone sales at first, even in leading 5G nations, such as China, Japan, South Korea and the U.S. But in a few years 5G devices will kick-start global phone sales. By 2023, hundreds of millions of the devices will be in the hands of data-hungry consumers. One thing’s certain about the renewed competition in education tech: Schools can […]

Successful Attraction through Market Research

March 21, 2018

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Successful Attraction Selling Begins with Attracting Prospects Through Successful Marketing & Sales Tips for Real Estate Developers & Builders Market Research is ideally the first action undertaken by a developer for a property being considered for development. The purpose is to define target consumers, competition, products, pricing and sales absorption. The process of Market Research consists of the following four sequential steps. The first step is definition of the consumer market in geographical terms (i.e., local census tracts, municipality, county, metropolitan area, state, multi-state region, nation, multiple nations) and definition of consumers by demographic (age, income, wealth, household size, employment) and Psychographic characteristics (behavior, personality, attitudes). Second is geographic definition […]

First Impressions are Everything

March 21, 2018

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First Impression Tips As we’ve said many times to Parker Associates’ clients, you don’t get a second chance to make a First Impression. While on a “Mystery Shopping” visit to a model home of one of our clients, the Parker Associates staff had some very important First Impressions. We had the following notes for our client, which amount to some important “First Impression Tips” for any builder: The model presents an appealing front façade – builders are often very good at creating a pleasant approach, but not always. This model, along with other models created by this builder, contains ample living space for potential family purchasers, but the interior decor […]

Dress for Success and Talk the Walk

March 21, 2018

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Parker Associates is often involved in assisting businesses with the perception of their company. It’s as true today as it has always been, you only have one first impression. It’s not a new idea, Dress for Success, but you also have to Talk the Talk and Walk the Walk. Dressing and Talking for Success. DRESS FOR SUCCESS The styles change and people have become less formal in general. There has been a significant drop-off in client presentation attire. Now more than ever it is vital that we dress the part of confident business men and women who look like bankers and talk like academics. Dress shirt and tie are minimum […]