The Real Estate Marketing Alliance Sales and Marketing Process Flow.

Integral Marketing Model: The Real Estate Marketing Alliance Solution

Integral Marketing: The REMA Solution Successful real estate marketing consists of four phases that are most commonly executed in sequential order as (1) Market Research, (2) Consumer Attraction, (3) Merchandising and (4) Processing. Each of these phases has matured in recent years to accommodate the advances of digital technology (getting exclusive leads for home service contractors, etc). These advances offer not only greater efficiency for each phase—combining speed with accuracy—but also open opportunities to a more effective solution by iteration amongst components of each phase. In short, our computers now offer the ability to integrate all four phases of marketing into a stronger and less costly marketing plan that produces […]

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Young Women at Home

Pew Research Center reports that young women (18-34) have increased the share living with parents or relatives to 36.4% in 2014, a rate not matched since 1940 when 36.2% lived at home. Young men living at home were 42.8% in 2014, compared with 47.5% in 1940. Not surprisingly, the related statistic of marriage for women rose to 27 in 2014, compared with 21.5 in 1940.

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Parker-Associates-Real-Estate-Consultants-financial literacy

Financial Literacy

Standard & Poor conducted a global 2015 financial literacy survey in which the United States scored 57% of respondents correctly answering three of four questions, ranking 14th of 144 countries surveyed. The questions were on understanding (1) interest rates, (2) compound interest, (3) inflation, and (4) risk diversification. Norway was first with 71%, Yemen last: 13%.

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Asians To Be Largest Immigrant Group

The Pew Research Center projects 441 million people in the United States by 2065, of which foreign-born residents will constitute 18 percent of the total (5% in 1965 and 14% in 2015). Asians will surge past Hispanics in 2055 to become the largest group of immigrants at 36% (47% today) compared with Hispanics at 34% (26% today)and white immigrants at 18-20% (80 percent in 1965), with black immigrants in the 8-10% range. A partial reason for the shift is the significant fertility rate decrease in Latin America, especially in Mexico. However, Hispanics will still be the largest ethnic group in 2065 at 24% of the total, 46% whites, and 14% […]

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Parker Associates - Real Estate Development Success.

Land Development Keys to Success

Land Development Keys to Success Over the past forty years advising real estate developers, I have reduced the keys to success to five principles too often overlooked by property owners/developers. This blog reduces them to readable length on the premise that each one can be expanded by creative developers. Front-end Capitalization Inadequate front-end capital is the major cause of lack of success in developing real estate. Under-capitalized marketing programs frequently fail to reach the critical “tipping point” of success realized when deposit revenues and loan advances achieve and maintain an amount greater than development and marketing costs. Of course, development costs are generally estimated with considerable precision by experienced engineers. […]

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Millennials will outnumber Baby Boomers by 2030.

WHO Are These Millennials?

WHO Are These Millennials? The term “Millennials” has become widely used to identify the generation of U.S. people born from 1980 through 2000. They also have been referred to as “Generation Y” (Gen Y) following the low birth rate generation born from 1960 to 1980 referred to as “Generation X” (Gen X) and, more descriptively, as the “Baby Boomer Babies”. More recently, others have referred to them as the “Boomerang Generation” because of the propensity to return to their parental homes upon being unsuccessful in securing employment after the Great Recession. That trend has declined with the improvement of employment potential in recent years. A 2006 study, when the Millennials […]

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Florida and the Baby Boomer Retirees

The Silver Tsunami

The Silver Tsunami – a wave of retirees The Administration on Aging claims that there are 44 million Americans age 65 and older, nearly a 25 percent increase over the last 11 years. They account for about 15 percent of the current U.S. population, but expected to grow to nearly 22 percent by 2040. By 2033, there will be more Americans 65 and older than those 18 and younger for the first time in the nation’s history. There already are 19 states over the 15 percent senior population average nationwide. If the U.S. seniors population were a separate country, it would be the third largest nation on earth. The reasons […]

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NORC - Naturally Occuring Retirment Communities

NORC! NORC! Who’s There?

NORC! NORC! Who’s There? We read a great deal about the growth of retirement communities across the United States and even those for Americans living abroad. These facilities, of course, are designed for, and being populated by, the large segment of our population with sufficient resources to afford such comfort in their declining years. But, what about the even-larger segment who do not have access to such resources? The Wall Street Journal published an excellent article this week on Naturally Occurring Residential Communities, or NORC, in New York City and over 45 communities in 26 other states. Additional cities of all sizes could learn a great deal from these now-federally-supported […]

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Waterfront restaurant, Perth, Ontario

Homeward Bound

Homeward Bound Over past years, Marilynn and I have traveled to many foreign lands and learned from their diverse physical structures as well as enjoyed their unique attractions and cultures. This year, an important convention in Pittsburgh suggested the opportunity to drive to that destination and then continue north to our homeland of Ontario, Canada. It was a memorable journey both for renewing lifelong friendships as well as experiencing new and historic communities. Pittsburgh is one of two large cities we experienced on this trip. The second is Toronto which was my home away from home during my initial university years. Both provide exceptional living environments for residents as well […]

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American - cultural diversity

American Diversity

Renowned Demographer William H. Frey’s latest book, entitled Diversity Explosion; How New Racial Demographics are Remaking America (Brookings Press) is an eye-opening look into the future of this country. His projections of the ethnic components of our future population are firmly rooted in the dynamic demographic trends of the past two decades as reported in results of the 2010 United States Census. The year 2011 marked the first time in American history that more minority babies than white babies were born in this country. Frey views this as a pivotal year leading to the strengthening of America through multiracial expansion. In 2010, white ethnics comprised 63.7 percent of the population, […]

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