Parker-Associates-blog-September-2018-understand-your-buyers-structuring-your-buyer-persona-interview

Understanding Your Buyer’s Tendencies

Understand Your Buyer Persona To Properly Target Your Audience One of the most effective ways to reach your audience is to understand them by developing a detailed buyer persona. A buyer persona should accurately identify your ideal audience and reflect the specific desires your prospects have when it comes to your products or services. Normally, businesses will have more than one buyer persona to express the likely diversity of the company’s audience. Just like customers with who visit your website, there will be many traits that make up your buyer personas to help you navigate your demographics and build your business around their needs. Here are some important questions you […]

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Parker-Associates-blog-August-2018-4-Factors-Canadas-Housing-Market

Housing Markets Loosening Up

Market Showing Signs of Slowing After years of demand outstripping supply, the housing market is finally loosening up.  Kiplinger reports that builders are scrambling to put up more homes and more homeowners are putting up “For Sale” signs.  But, the rebound will be slow and uneven. The process is just getting started.  Listings across the US are up one percent from a year ago which is not much of a gain, but it’s the first increase since 2015.  In 130 of the nation’s 500 largest metro areas, inventories are rising.  That’s up from 70 a year ago. Inventories will remain low a while longer, and prices figure to keep climbing.  […]

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Millennial Psychographics

At Parker Associates, we have always emphasized the WHO in our approach to positioning and marketing new residential home products and communities.  In addition to gathering and analyzing traditional demographic details as we examine the development potential at a particular site, we have been refining our outlook on consumer psychographics for more than 30 years.  Our method, based on American psychologist Abraham Maslow’s hierarchy of needs has optimized the sales operations of hundreds of builders and developers throughout United States and abroad. Maslow classified human development in terms of four stages related to advances in living standards from “survival” at the bottom, to “self-actualization” at the top of his hierarchy.  […]

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Five Steps to Rule Social Media

Whether on Facebook, Instagram, LinkedIn, Twitter or something else, ruling the leaderboard is an essential to marketing and brand awareness Social Media is a great place to raise awareness of you and your brand.  But, there are some key components to avoid becoming stale in Social Media circles.  Here are some key steps to success as a part of some of the research Myopolis has done recently: Post great content – at least once per day, you need to be posting something that is both relevant and recent. Twice per day is even better. Request friends, connections, links, citizenship, or whatever – the more people you can interact with, the […]

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Parker-Associates-blog-August-2018-form-over-function

Form Over Function

How to Balance Costs and Aesthetics in New Home Design Building a house is expensive. There’s no question about it. It’s probably the single biggest investment of anyone’s life. And as such, it takes time and effort from the new homeowner, architect or designer, engineers, and contractor to make it successful and be exactly what the homeowner always dreamed it would be and more. But, to build a house AND make it cost-effective requires even more effort to ensure that the right decisions are being made while retaining the discipline required in the approach to keep it affordable. Recently, I was in Europe with my family on vacation and noticed […]

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Parker-Associates-blog-August-2018-construction-site-2guys

Top Things Every Subcontractor Wants From a Builder

Retaining Skilled Workers Finding and retaining skilled trade workers is a battle every builder has to fight. Things have only gotten tougher as the shortage of skilled labor continues in many regions throughout the country, but that doesn’t mean all hope is lost. To attract workers from the skilled trades, you need to make sure your company is one that subcontractors actively want to work for. To make that happen, here’s what you need to do. Make sure your business is organized Working well with the trades requires careful planning and consistent communication. In an industry with so many moving parts, these organizational basics can be a challenge, but subs […]

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Parker-Associates-blog-August-2018-Columbia-Top-Cities-to-Retire

Southeast Cities Continue to Rank High with Retirees

Retirees, who want to move, face a conundrum… Live in a slower-paced, budget friendly small or midsize city, but without the need to travel far to get first-class healthcare. It’s no surprise that a most of the top 10 cities that fit that bill in the United States are located in the southeastern part of the country.  All have at least one hospital that has received five stars – the highest rating from the Centers for Medicare and Medicaid Services.  And, all offer relatively low cost-of-living and median home pricing. Equally attractive is that most are located in states that exempt retirement income from state taxes or have no state […]

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PA Welcomes Back Don Waltz

Market Specialist Parker Associates is proud to have one of the best market specialists to have worked at our company back.  After a few years exploring some other ventures, Don moved back to the Jacksonville area to be recently appointed Vice President of Parker Associates.  In one capacity or another, Don Waltz has been a part of Parker Associates since 1995 and has served as a Senior Associate member since 2006. Mr. Waltz is a Jacksonville native and graduate of the University of North Florida. During his long tenure with Parker Associates, Mr. Waltz has completed hundreds of feasibility studies, residential market analyses and commercial/mixed-use market evaluations conducted in multiple […]

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Parker-Associates-blog-July-2018-americandream-believing-millennials

Millennials Believing in the American Dream

A recent 2018 Bank of the West study dealing with the buying habits of millennials indicates the equity-shy demographic is now turning to real estate as the cornerstone of their investment portfolio. Homeownership is emerging as the most popular ingredient of their American Dream (56%), followed by debt pay-off, and the goal of a comfortable, early retirement (49%) as the second and third most critical components. The study shows how millennials’ desire to own a home is pushing some to risk their other goals by taking on mortgages, with one in four say that they are willing to withdraw or borrow against retirement funds to finance down payments for a […]

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