Rents on the Increase

Cities in America’s Sun Belt Experienced the Fastest Growth but the National Average Rent Stagnated in January Rent data for January of 2019 in comparison to January of 2018 shows that the Sun Belt states have been on the increase while the National average leveled off. Data from the recent Yardi Matrix reveals some key takeaways: The national average rent reached $1,420 in January 2019, a year-over-year increase of 3.3% ($45), according to data from Yardi Matrix. Among the nation’s 250 largest cities, 93% have seen rent increases compared to January 2018, 5% remained flat, and only 2% of cities have seen apartment prices decrease. Rents rose most rapidly in […]

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Are You Permeable Enough?

Surveys Show Consumers Want Green Communities It may or may not come as surprise (and it really shouldn’t) that recent surveys conducted by independent researchers (see the article on Living Green here) have shown that consumers want to live in healthy Green Communities. The Real Estate Marketing Alliance (REMA) including Parker Associates and PTC work closely with several Green Builders who have committed to making community living a truly enjoyable synergy between their homes and their environments. Some of these initiatives include permeable paving among many other things. But, the question here is, are you permeable enough to satisfy homeowners in your community? Permeable pavement (also known as pervious or […]

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Living Green IS Important to Consumers

84 Percent of Residents Say Living in a Green Home is Important to Them; 85 Percent Believe Living in a Green Home Benefits Their Health A recent survey of more than 2,800 U.S. apartment residents revealed that 84 percent of respondents say living in sustainable/green homes is important to them and 85 percent believe living in sustainable/green homes is beneficial to their health. In this Sustainable Living Index survey, the residents were surveyed on their views regarding sustainability and green living. “This survey highlights that residents care about the environment and their health. They want homes that enable them to live a greener, healthier lifestyle” The survey of residents was […]

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Focus on Business Conduct and Ethics

Creating a Clear Code of Conduct and Ethics and Conveying it is a MUST Working with businesses of all sorts, PTC and the REMA Team cannot emphasize enough how important it is to have a CLEAR Code of Conduct and Ethics for all employees of the business and the way they convey this to their prospects and clients. It’s just “good business” to let everyone know of the commitment to the foundations of what America is made of. All businesses should require its officers and employees (including the officers and employees of its subsidiaries and affiliates) to observe high standards of business and personal ethics in the conduct of their […]

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Buyer Psychology

10 Tidbits Every Seller Should Know Buyers, like anyone, have some tendencies when looking to procure a product. As a seller, these are some things that you should know. PTC Computer Solutions and Parker Associates have worked hard since 1982 to understand the psychology of buyers. Here are ten things that every seller should know about the buyer psychology, especially if you are trying to sell over social media. In social selling, prospect knowledge is power.  We can never know enough about our potential buyers, especially the specific reasons they buy (and don’t buy) from us. With powerful knowledge in mind, here are 10 buyer psychology nuggets every social seller […]

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10 Social Media Trends for 2019

Top Ten Social Media Trends to Watch in 2019 At PTC, we have seen a number of trends already developing in 2019. While it’s clear that Social Media platforms have been sources of information for many, it has been increasingly more looked to for all consumer revelations though much more with a wary eye. Users are increasingly leery of the information on social media. As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is scattered across various social platforms, not to mention apps and other online diversions. Brands that hope to capture consumers’ attention and […]

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2019 Real Estate Trends

What you need to know Last year, 2018, was a year that provided varied results. It started out very strong but tapered off halfway through ending in a bit of a sputter. But, the sales overall were strong with most for sale getting their homes sold. So far in 2019, does it look like it will bring more of the same results? How will the housing market shake out in the current economic climate? Whether you’re selling, buying or staying put, here are the 2019 real estate trends you need to know! Trend #1: Home Prices Are Rising Slowly . . . With Less Offers Unless you’ve been living under […]

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Dynamic Audiences in Google Analytics

Reach More Customers with Dynamic Audiences As reported by our partner in business, PTC Computer Solutions, Dynamic Audiences for Google Analytics is a great tool for business. For businesses to make the best decisions about where to invest their marketing budget, it’s critical that they understand user behavior on both their web and app properties. And while a website is often the first customer touchpoint, for many businesses, apps are where customers are spending more of their time. As a result, marketers need to capture audience insights from their app analytics that they can then take action on, both within and outside of their apps. Google Analytics for Firebase, an […]

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What to Expect From the Housing Market in 2019

Homebuyers & Sellers Hesitate Changes in mortgage rates may cause homebuyers and sellers to hesitate about jumping into the market, while renters benefit from higher homeownership rates. Whether you’re looking to buy or sell a home in 2019 – or find the perfect rental – it helps to know what you’re up against. Fortunately, Parker Associates and PTC are always actively on top of the latest market trends. The recent US News report indicates a few key aspects to what we can expect in 2019.  In many markets, the trend of a low volume of homes on the market compared to the number of buyers that has been fueling bidding […]

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Prius or Pickup

The Psychology of Sales In a recent book available on Barnes & Nobles website by Marc Hetherington and Jonathon Weiler, researchers have defined how the answer to four questions can define the psychology of the individual.  They consider these four questions critical in defining the purchasing decisions of that individual moving forward. If you had to buy a new car, would you be more likely to choose a Prius or a Pickup? When you imagine your favorite meal, does it feature classic American dishes like meatloaf and mashed potatoes?  Or, do you crave more exotic fare, like chicken curry, Padt Thai or Kefta? When you turn on the radio, do […]

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