Attracting Millennials

By 2020, Millennials will comprise 50 percent of the US Workforce. Typically, they are confident, educated, talented, motivated, competitive (on the upside), but tend to lack skills that previous generations take for granted. As part of our market research at Parker Associates, we have been asked to focus more and more on the Millennials. They are a tricky group to figure out, but we have uncovered a great deal of interesting information. Chances are you have hired at least one Millennial in your business in recent years, and there will be more of them in the future. In a recent Sales & Marketing article from Rieva Lesonsky, she states that […]

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Multifamily Sales Dipping

Multifamily Sales Dipping through 2017 Parker Associates has been involved in some market studies lately including researching the latest trends in multifamily sales. The US Multi-Family industry experienced strong investment sales totals in 2015 and 2016, combining for more than $310 billion.  But 2017 hasn’t been as lucrative.  Though the year isn’t over, the sales thus far in 2017 have lagged well below that for 2016 at this time.  So far in 2017, there appears to be a slow-down in the investment market as sales totaled roughly $63.6 billion through the end of June, a 13 percent drop from the first half of 2016 when sales totaled more than $72 […]

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Millennials & Retirees Have a Lot in Common

In the July 2017 issue of the Kiplinger Letter, they presented a list of the “Best Places to Retire” noting retirees and millennials have a lot in common. Key features of the most desirable environments in common are affordable homes, a selection of good restaurants, a vibrant arts scene, outdoor recreation, and good health care. The top features of the list are characterized by a “laid-back lifestyle, but only a short hop to big-city attractions.” Nearly all of the top markets identified are under 500,000 population (some under 50,000 and one under 10,000 residents) within an hour (or two) proximities to major metropolitan areas.  The list is as follows: Galveston […]

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Dr. David Forster Parker at work in the 2000s

Dr. David Forster Parker (1934-2017)

Dr. David Forster Parker (1934-2017) David Forster Parker died on July 13th after suffering a stroke in his sleep on the 11th while visiting friends and family while vacationing in Toronto, Canada.  Wife, Marilynn, was by his side along with family and friends. He had just enjoyed his 83rd birthday on July 4th attending a big party with friends as was his standard given a birth date that coincided with one of the biggest party days for the entire country. The Parker Family will be holding two ceremonies to celebrate the life and times of Dr. David Forster Parker to honor both of the places he liked to call home: […]

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What’s In a Word? Using Effective Selling Communications.

When Charlie Clark and I designed a training program for nationwide new home site agents several years ago, we devoted an entire segment to the power of words selected for use in sales presentations. There was and continues to be significant differences in the reception of specific words by consumers listening to a new home site agent or receptionist. A popular example of widespread usage by real estate agents of all kinds is the word “unit” with reference to an apartment, condominium or detached dwelling. It has Orwellian undertones suggesting a box of bland appearance without appealing features. And yet it continues as the most popular word in our industry […]

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Designing a City for Mars

The Hyperion Project, a proposal to build a theme park in Takasaki, Japan, based on the concept of a Martian City of the future, was created by the architectural design team of Michels Bollinger Architecture. The designers envisioned a city that would allow visitors in 10,000 years time to stroll through gardens of mutant vegetation, celebrate the births of new species created through genetic engineering, watch robots engage in sumo wrestling, chat with killer whales, and intensify their awareness of sound by stepping into a chamber that surrounds then in complete silence. The project centered on a great pavilion — a single large pavilion for the theme park rather than […]

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Designing A Place Called Home, Reordering the Suburbs (2017) by James Wentling

2017 April Blog Designing A Place Called Home, Reordering the Suburbs (2017) by James Wentling This new edition by residential architect James Wentling should be part of every architecture and urban planning school’s library.  Professional architects, builders, designers and students have much to learn from Wentling’s knowledge and experience both of historical and regional house builder and community development trends across United States. The author’s detail and illustrations of detached dwelling lot patterns, floor plans, building interiors, and building exteriors provide both the good and the bad examples of housing in various parts of this country. Specific sketches of variations on these details illustrate his critiques and recommendations for clarification. […]

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Town Centers in Suburbia

2017 March Blog Town Centers in Suburbia One of the most exciting advancements in American habitat development is the emergence of mixed use “Town Centers” in suburban locations and municipalities. They have occurred and are occurring in several large city suburbs across the country to enhance residential development areas with profitable additions to serve new as well as existing residents. The Urban Land Institute recently completed case studies on two of these types of “Town Centers” with one located in suburban Atlanta, Georgia (Avalon) and another in Raleigh, North Carolina (North Hills). Both are designed as gathering places to serve local residents with diverse facilities that complement the residential environs. […]

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State of the Housing Market

A featured speaker at the 2017 NAHB International Business Show was Rose Quint, with a graphic presentation of a November survey of new home consumers likely to buy within three years and a builder survey of 2017 expectations. Consumers’ biggest obstacle to purchasing a new home is finding a suitable dwelling at an affordable price and sufficient savings for the down payment. Indeed, new home prices have escalated across the country, with builders tending toward larger homes for older more affluent consumers due to the lower demand by Millennials with college debt and others unable to find suitable employment. Higher employment rates in 2016 tended to increase offerings of smaller […]

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Market Research Matters

When presenting market research data (or watching others present data), I note often that folks fail to accurately differentiate between Actual GDP Growth and Potential GDP Growth. What does it mean? Gross domestic product (GDP) has many different measurements, including real GDP and potential GDP, but those numbers are often so similar that it can be difficult to know the differences. Real GDP and potential GDP treat inflation differently, because potential GDP is based on a constant inflation while real GDP can change. Potential GDP is an estimate that is often reset each quarter by real GDP, while real GDP describes the actual financial status of a country or region. […]

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