Parker-Associates-blog-November-2018-Coming-2019

Expected Best Bets for 2019

Yes, It’s that Time of Year Again At Parker Associates, we thought we’d start our prognosticating early. After all, it’s what we do. So, we’ll get started looking at 2019 right now. Where should developers and investors focus their attention? In a recent PWC survey and interviews, the best bets suggested by the results can be made in the following areas. Warehousing and fulfillment Warehousing and fulfillment represent the top development prospects among survey respondents. With increased need for last-mile delivery and e-commerce facilities, logistics and fulfillment continue to be a major opportunity for creating value. As tenants look for increasingly larger spaces, vacancy rates are tightening and rents are […]

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Parker-Associates-blog-November-2018-christmas-shopping

Holiday Promotion Ideas

7 Successful Tactics You Can Use The Holidays provide a girth of opportunities for garnering attention from prospective buyers.  Some of the biggest shopping days of the year occur in the next few months. It’s the biggest time of the year for retailers of all shapes and sizes. Holiday shoppers plan to spend an average of $805 on holiday merchandise and almost half of holiday shopping will be done online according to the National Retail Federation. Shopping of all kinds from small to large ticket items begin online and attracting prospects should be your primary objectives right now. If you’d like to capitalize on the holiday shopping frenzy, then you […]

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Parker-Associates-blog-November-2018-world-economic-slowdown

Economic Changes Coming

The Global Economy is Slowing After hitting its stride earlier this year, the global economy is about to lose a step. Not long ago, most of the world’s largest economies were expanding briskly in unison. But, the good times are giving way to heightened risks and slower growth. It won’t be a major downturn, though, as it’s not anticipated to be a recession or anything dire. In fact, total global GDP will still expand by a healthy 3.6% in 2019 which is off a bit from 3.7% this year, but a solid overall performance. Though economies globally will still grow, the peak of the global boom has passed. Future expansion […]

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Parker-Associates-blog-November-2018-Mobile-Ad-Fraud-Report-ClicksMob-App-Developer-Magazine

Selling through the Fraud

Keep an eye out for Advertiser’s Fraud Watch out for fraudulent internet advertisers.  Up to nine percent (9%) of all ad spending is wasted. Firms are losing big bucks to sham publishers, ad networks and exchanges. Programmatic systems engaged in automated ad buying and selling are the most prone to fraud. Some tactics utilized to generate fraudulent ads include some of the following: Domain spoofing is the act of generating false reports about where ads are displayed in order to garner false traffic. Ad stacking creates layering “hot spots” but makes it so only the top one visible thus generating traffic for all of the ads in the hot spot. […]

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Parker-Associates-blog-November-2018-digital-advertising-platforms

Advertising Tipping Point

Digital will soon be the leading medium Advertising has reached a tipping point according to the Kiplinger Letter with the digital media soon taking over as the leading form of advertising.  It currently grabs over 40% of spending and is growing rapidly, poised to overtake traditional media – TV, print, and other forms of traditional advertising formats.  How can businesses spend ad dollars wisely? Here are some key trends and timely tips. Google and Facebook dominate digital, accounting for 58% of online ad spending.  Google’s share is 37%.  Facebook accounts for 21%. Amazon is in a distant third place with 4% of all ad dollars online, but it’s making a […]

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Parker-Associates-blog-November-2018-B2B-Marketing-Strategies-

Multipurposing Web Posts

The Rule of 5 for B2B Content Development It’s a multipurposing world out there.  So many platforms, so little time.  It’s time to learn some ways to make your life easier. Writing content for more than one use is a good way to go about finding more time in your day and PTC Computer Solutions has five rules for helping to make this happen with some help from Interactive Marketing. Lead nurturing, inbound pull, social networks, blogs and other eMarketing activities are all fueled by content. Lots of it. That puts a lot of pressure on limited marketing resources to churn out not only volume, but quality content that delivers […]

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Parker-Associates-blog-October-2018-walmart-app-google-home-voice-tech

Voice Tech & Sales Shaping Shopper Behavior

How voice tech is shaping shopper behavior – Voice (technology) is the humanization of the digital experience Voice-assisted technology is “at the tip of the iceberg right now,” voiced at a recent NRF Shop.org conference in Las Vegas.  They were there to discuss voice tech today and how it’s likely to shape the consumer behavior of tomorrow. PTC Computer Solutions has followed the Voice Assisted Technologies (VATs) closely.  There are a number of significant changes, including privacy, that are going to help move these closer to general use in both the home and the retail market. Voice technology presents great opportunities for retailers if developed authentically. When a consumer market […]

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Parker-Associates-blog-October-2018-How-Digital-Personalization-Boost-Conversion-Of-Brick-And-Mortar-Stores

Bricks and Mortar Is Still Relevant for Retail

Technology is helpful but Physical Storefront Still Relevant The advancements almost daily in the technologies for business use cause one to think twice about how to move forward with technology in the Retail world.  The truth is, the Brick & Mortar storefront is still a highly relevant need.  Though the lines may be blurring, it is a combination of the experience as a whole from virtual to reality that will be the best approach.  Since the line between channels are blurring, retailers need to focus on creating a seamless experience across online and offline in order to attract today’s consumers, and gain a competitive edge in the market. Over the […]

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Parker-Associates-blog-September-2018-zumper-padmapper

The Rental Market Tech Evolution

Start Ups are Changing the Rental Market Technology start-ups are changing the rental market.  Firms such as Zumper and Cozy are giving tenants new ways to apartment-hunt.  A listing service, Zumper lets users apply for a unit instantly.  Tenants can use Cozy to pay rent, complain, log maintenance requests and share documents with landlords. Zillow, with its new tools, is shaking things up with its rental market entry.  Users can apply for multiple units at once, get credit reports and pay rent online.  Some 175 million people visited Zillow’s sites, such as Trulia and Hotpads, in early 2018. Parker Associates and PTC Computer Solutions are experts in helping with Financial […]

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