PTC-Computer-Solutions-Parker-Associates-blog-March-2019-baby-boomers-vs-millennials_ecommerce_infographic

Millennials Not Like Boomers

The Millennials are not buying homes like Baby Boomers did It may or may not come as a surprise that Millennials are not like Baby Boomers. But, it goes beyond that. Millennials are not buying homes like their predecessors either. In a recent MarketWatch article, they pointed to a report from the Urban Institute’s Housing Finance Policy Center that suggests the “story of Millennials and homeownership is in many ways a story of inequality in America – and one that might be getting worse.” Demographic Perspective There is more to it. Take a look at this from a demographic perspective. Boomers bought real estate at unprecedented speed and price, thereby […]

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PTC-Computer-Solutions-Parker-Associates-blog-March-2019-Consumer-Personalities

Consumer Psychographics

New Home Buyer Behaviors Psychographics emerged in the 1960s as a focus on personality categorization, related behavior and interests of the mind. The word is a combination of psychology and demographics although the primary emphasis is on grouping people by their interests and related predictability of purchasing behaviorisms. In the mid 1970s, Demby defined it as the practical application of the behavioral sciences to marketing research. Over the past 25 years, a variety of national market research methods have evolved to profile human psychographics in the United States and other countries.  Most are rooted in the “hierarchy of human needs” developed by Abraham Maslow in the mid 20th century.  Maslow […]

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PTC-Computer-Solutions-Parker-Associates-blog-March-2019-The-Real-Estate-Industry-snip

6 Revolutionizing Data Analytics for Real Estate

Real Estate Data Analytics is Revolutionizing the Industry Traditionally, the real estate game is won or lost due to hard work and old-fashioned networking. Timing, the ability to detect trends, and sometimes a little bit of luck, determine outcomes. Big data changes everything. From the way in which real estate professionals, buyers, sellers, and banks think about transactions involving property, to how these transactions are done today, big data makes the industry more transparent. Here are some of the changes we’re likely to see, due to the new data recording, storing, and analyzing capabilities real estate analytics provides. Consumers & Retail Investors Home buyers and retail investors now have access […]

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PTC-Computer-Solutions-Parker-Associates-blog-March-2019-Millennials-in-the-housing-market

Millennial Markets

The Top 10 Millennial Markets Millennials are gaining homebuying market share each year. The largest living generation is aging into prime homeownership years and will drive the housing market going forward so we sifted through the cohort’s preferences to identify the ten most desirable markets. Setting The Stage The actual definition of a Millennial varies by source. For our purposes, we are looking at those born between 1980 and 2000. Right now, the largest share of Millennials is just under 30 years old, contributing to the demographic wave that is still in the early stages. For example, the latest data from the U.S. Census Bureau shows: The homeownership rate for […]

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R.E.A.C.T.

5 Steps To Success Finishing what you start is the most important aspect to successfully completing any task.  Sure, it sounds obvious, but I can’t tell you how many times I hear that people don’t have time to finish something, or can’t get started on something because they can’t find the time, or … on and on about excuses.  You get the picture. You’ll notice that I didn’t start this with the Table of Contents or the Publisher information or Credits to the Author or even a Forward.  I didn’t put a Dedication or Title Page or anything else to distract you from getting right to what is important, because […]

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PTC-Computer-Solutions-Parker-Associates-blog-March-2019-entrepreneur

Questions to Answer for Successful Businesses

Every Owner Must Be Able to Answer these 11 Questions And this isn’t just a one-time exercise–these are the questions you should be asking yourself and your team constantly. As a long time business owner of PTC Computer Solutions as well as start-ups NETneighbor and the Internet Access Club, I’m constantly striving to improve the businesses I’m leading. I do this by regularly asking myself and my team a slew of questions to fine tune what we’re already doing and find ways to add value for the future. There are a number of questions you should ask yourself, but the following are 11 essential questions you always need to be […]

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PTC-Computer-Solutions-Parker-Associates-blog-March-2019-IoT

IoT Apps in Real Estate

3 Key IoT Applications to Improve Your Real Estate Assets The Internet of Things (IoT) applications in real estate are promising. From predictive maintenance to accelerated decision making to increased energy efficiency, IoT will improve both the real estate industry and our everyday lives. Buying a home is one of the most significant commitments that anyone can make in their life. Whether you’re looking to buy a house that will stick around for a while, or you’re searching for that perfect investment property, chances are you’re going to be worried about some of the burdens that come with property ownership. IoT can help. This article will go over three of […]

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PTC-Computer-Solutions-Parker-Associates-blog-March-2019-The-Effect-of-Near-Field-Communication-on-the-Events-Industry

Near Field Communication

Firms are Ramping Up Adoption of NFC With companies increasing the adaptation of Near Field Communication (NFC) technology, there is a large number of new advancements to be made in various fields, including marketing of all kinds. The NFC technology allows two chip-enabled “things” to wirelessly communicate quickly and securely over a distance of a few centimeters. NFC is currently commonly used for payments at stores via smartphones or smartwatches and to unlock doors using key cards. Among the companies turning to NFC: carmaker Hyundai plans to use it to unlock and start cars. Cognac maker Remy Martin and luxury watchmaker Hublot are using NFC to prove their products’ authenticity […]

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PTC-Computer-Solutions-Parker-Associates-blog-February-2019-social_trends_2019_info

10 Social Media Trends for 2019

Top Ten Social Media Trends to Watch in 2019 At PTC, we have seen a number of trends already developing in 2019. While it’s clear that Social Media platforms have been sources of information for many, it has been increasingly more looked to for all consumer revelations though much more with a wary eye. Users are increasingly leery of the information on social media. As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is scattered across various social platforms, not to mention apps and other online diversions. Brands that hope to capture consumers’ attention and […]

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PTC-Computer-Solutions-Parker-Associates-blog-February-2019-SEO-Marketing

3 Ways to Think of SEO

Inside Google Marketing Our partners at PTC Computer Solutions spend a lot of time thinking about search engine optimization, or SEO. No small wonder, given that the way people find what they are looking for these days is through a Search, and most often a Google Search, so search is one of the core services of the PTC Computer Solutions business. Of course, there are plenty of other ways to drive traffic to a website: Paid media, social posts, and display advertising, just to name a few. But, when done well, SEO can provide an important — and cost-effective — strategy for organic growth. In fact, the latest research from […]

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