Parker-Associates-blog-July-2018-WhyDoProjectsFail

Top Reasons Why Projects Fail

Parker Associates works closely with builders and developers from all over the country as well as the world.  Though we like to be involved from the start of a project, it’s often times that we are asked to come in and figure out what went wrong.  This is something we do quite often and amounts to a bit of forensic understanding.  Researching the past and combining it with the current market data shows a clear picture in most cases. As noted by TempusResource, there are some alarming statistics regarding the number of projects that fail. Not only that, but the rate at which they are falling short has increased over […]

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Parker-Associates-blog-July-2018-swot-analysis

Why SWOT Yourself?

Do a SWOT Analysis on Yourself …and Why You Need One Many businesses we interact with come to us because they don’t feel they are performing well within their business.  It’s often surprising to find that they haven’t performed some of the basic business aspects, including a SWOT analysis.  One of the most basic lessons you learn when involved in business school is the SWOT analysis – strengths, weaknesses, opportunities, and threats. And it’s a great framework to apply to your business to understand what you do well, what you can improve on, and where the greatest threats to your company lie. But, it goes beyond that, we should also […]

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Parker-Associates-blog-July-2018-key-challenges-of-converting-online-shoppers

Converting Online Shoppers

4 Steps to Converting the Online Window Shopper. Recent data have shown that the average ecommerce conversion rates range from 2 to 5%.Yet, many retailers are reluctant to automate browse recovery emails because they have these questions: How will consumers respond to emails generated from an online shopping session? Will they view the emails as intrusive? Will that increase my unsubscribe rates? Will automated browse recovery emails really get shoppers to come back and buy from my website? According to Monetate’s Q4 2016 Ecommerce Quarterly Report, more than 95% of visitors leave your website without making a purchase. If you haven’t started using a browse recovery strategy, or if you […]

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Search Engine Marketing Mistakes

That Keep You from the Results You Want It’s no secret that Search Engine Marketing (SEM) is an effective digital marketing tool that should be included in every business’s marketing strategy, but are you seeing the kind of results you want? SEM is only effective if it is done right. This requires a full understanding of the tool, in addition to daily upkeep—both of which require time that you as a business owner are already short on. Here, our friends at ThriveHive have highlighted four common SEM mistakes that are hurting your campaigns and keeping you from seeing better results. Whether you’re just starting to explore search engine marketing, or […]

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ULI-UrbanPlan-Training-PTC-

The UrbanPlan Initiative

Parker Associates and PTC Computer Solutions have been teamed up for years volunteering to help with ULI and their UrbanPlan initiative in Northeast Florida. It’s a great program to help the next generation of developers think outside the box. As the ULI puts it, UrbanPlan is a project-based learning curriculum unit for high schools and universities. Bringing together disciplines such as economics, city government, real estate and urban planning, UrbanPlan engages students to consider the myriad of complex decisions that shape our built environment. Learn more about the UrbanPlan and how you can get involved at their website. It’s really cool. UrbanPlan is an academically challenging classroom-based curriculum that gives […]

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Parker-Associates-blog-June-2018-facebook-ad-funnel

How to build a Facebook Ads Funnel

How to Build a Facebook Ads Funnel Want to scale your most successful email marketing funnels? Wondering how a Facebook ads funnel can help? By Modeling Email Sequences, that’s how. #1: Outline Your Ad Sequence Funnel Most sales funnels include an email follow-up sequence, which is a series of pre-written emails that are automatically delivered on certain days in the funnel. Each sales funnel is different and can include a sequence of a few emails to many emails. To create a dynamic ad sequence, you replace the emails with Facebook or Instagram ads for each topic. After people opt to receive the lead magnet, they automatically start seeing a nurture […]

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Mobile Apps Soaring-newsletter-Parker-Associates-blog-may-2018

Mobile Apps Soaring

Spending on mobile apps continue to soar.  As Kiplinger reports, mobile apps will be nearing $160 Billion globally by 2022, up from about $82 Billion in 2017.  This is purported proof that apps still have legs.  China is the leading market by far, followed by the Us, Japan and South Korea. Popular categories include social media, texting, games, music and video.  And, a slew of others are poised for explosive growth.  Apps for health care, education, productivity and smart homes will give coders new markets to chase.  Of course, Apple and Alphabet will rake in profits, since their app stores are the dominant places to retrieve apps. Stay on top […]

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newsletter-Parker-Associates-blog-may-2018

Digital Banking

Europe has a considerable digital bank market.  Now, according to the Kiplinger Letter, these digital banks are coming to the US.  Monzo, N26 and Revolut plan to launch soon despite difficulties faced by American counterparts.  The Europeans will encounter the same regulatory hurdles, however, and are likely to partner with traditional banks, as US-based Chime, Qapital and others have. Friendlier laws in Europe have allowed internet-based banks to ramp up.  Among the services attracting customers is no-fee international ATM use, cryptocurrency trading, cross-border currency transfers plus traditional banking. Keep ahead of the curve with critical understanding of the consumer market through market research that can help understand where to direct […]

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green-buildings-Parker-Associates-blog-may-2018

Better Building for Living Green

The term “Green Building” has become ubiquitous in the building industry over the past few years.  Unfortunately, many builders and manufacturers are guilty of offering the bare minimum in Eco-friendly products and features while touting the maximum in benefits.  This has led to “green washing” leaving many consumers confused and skeptical about green claims. A client of ours, TerraWise Homes, is a true green builder.  They understand that most people are interested in being green.  But first and foremost, home buyers at every stage of the buyer spectrum are looking at the bottom line for real cost/value benefits.  The Net-Zero Energy approach to home design and construction brings the latest […]

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PA-PTC-Blog-2018-April-5GSmartphone-EducationTech

5G Smartphones and Education Tech

Eager to pick up a next-generation 5G smartphone? Kiplinger reports that sales start in 2019 for handsets with new radio chips that support faster 5G cellular service. The new phones will still be compatible with 4G, today’s most advanced cell network. The speedier phones will make up a tiny sliver of all phone sales at first, even in leading 5G nations, such as China, Japan, South Korea and the U.S. But in a few years 5G devices will kick-start global phone sales. By 2023, hundreds of millions of the devices will be in the hands of data-hungry consumers. One thing’s certain about the renewed competition in education tech: Schools can […]

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