Voice Tech & Sales Shaping Shopper Behavior

How voice tech is shaping shopper behavior – Voice (technology) is the humanization of the digital experience Voice-assisted technology is “at the tip of the iceberg right now,” voiced at a recent NRF conference in Las Vegas.  They were there to discuss voice tech today and how it’s likely to shape the consumer behavior of tomorrow. PTC Computer Solutions has followed the Voice Assisted Technologies (VATs) closely.  There are a number of significant changes, including privacy, that are going to help move these closer to general use in both the home and the retail market. Voice technology presents great opportunities for retailers if developed authentically. When a consumer market […]

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Bricks and Mortar Is Still Relevant for Retail

Technology is helpful but Physical Storefront Still Relevant The advancements almost daily in the technologies for business use cause one to think twice about how to move forward with technology in the Retail world.  The truth is, the Brick & Mortar storefront is still a highly relevant need.  Though the lines may be blurring, it is a combination of the experience as a whole from virtual to reality that will be the best approach.  Since the line between channels are blurring, retailers need to focus on creating a seamless experience across online and offline in order to attract today’s consumers, and gain a competitive edge in the market. Over the […]

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The Rental Market Tech Evolution

Start Ups are Changing the Rental Market Technology start-ups are changing the rental market.  Firms such as Zumper and Cozy are giving tenants new ways to apartment-hunt.  A listing service, Zumper lets users apply for a unit instantly.  Tenants can use Cozy to pay rent, complain, log maintenance requests and share documents with landlords. Zillow, with its new tools, is shaking things up with its rental market entry.  Users can apply for multiple units at once, get credit reports and pay rent online.  Some 175 million people visited Zillow’s sites, such as Trulia and Hotpads, in early 2018. Parker Associates and PTC Computer Solutions are experts in helping with Financial […]

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Understanding Your Buyer’s Tendencies

Understand Your Buyer Persona To Properly Target Your Audience One of the most effective ways to reach your audience is to understand them by developing a detailed buyer persona. A buyer persona should accurately identify your ideal audience and reflect the specific desires your prospects have when it comes to your products or services. Normally, businesses will have more than one buyer persona to express the likely diversity of the company’s audience. Just like customers with who visit your website, there will be many traits that make up your buyer personas to help you navigate your demographics and build your business around their needs. Here are some important questions you […]

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Five Steps to Rule Social Media

Whether on Facebook, Instagram, LinkedIn, Twitter or something else, ruling the leaderboard is an essential to marketing and brand awareness Social Media is a great place to raise awareness of you and your brand.  But, there are some key components to avoid becoming stale in Social Media circles.  Here are some key steps to success as a part of some of the research Myopolis has done recently: Post great content – at least once per day, you need to be posting something that is both relevant and recent. Twice per day is even better. Request friends, connections, links, citizenship, or whatever – the more people you can interact with, the […]

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Form Over Function

How to Balance Costs and Aesthetics in New Home Design Building a house is expensive. There’s no question about it. It’s probably the single biggest investment of anyone’s life. And as such, it takes time and effort from the new homeowner, architect or designer, engineers, and contractor to make it successful and be exactly what the homeowner always dreamed it would be and more. But, to build a house AND make it cost-effective requires even more effort to ensure that the right decisions are being made while retaining the discipline required in the approach to keep it affordable. Recently, I was in Europe with my family on vacation and noticed […]

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Top Things Every Subcontractor Wants From a Builder

Retaining Skilled Workers Finding and retaining skilled trade workers is a battle every builder has to fight. Things have only gotten tougher as the shortage of skilled labor continues in many regions throughout the country, but that doesn’t mean all hope is lost. To attract workers from the skilled trades, you need to make sure your company is one that subcontractors actively want to work for. To make that happen, here’s what you need to do. Make sure your business is organized Working well with the trades requires careful planning and consistent communication. In an industry with so many moving parts, these organizational basics can be a challenge, but subs […]

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Top Reasons Why Projects Fail

Parker Associates works closely with builders and developers from all over the country as well as the world.  Though we like to be involved from the start of a project, it’s often times that we are asked to come in and figure out what went wrong.  This is something we do quite often and amounts to a bit of forensic understanding.  Researching the past and combining it with the current market data shows a clear picture in most cases. As noted by TempusResource, there are some alarming statistics regarding the number of projects that fail. Not only that, but the rate at which they are falling short has increased over […]

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Why SWOT Yourself?

Do a SWOT Analysis on Yourself …and Why You Need One Many businesses we interact with come to us because they don’t feel they are performing well within their business.  It’s often surprising to find that they haven’t performed some of the basic business aspects, including a SWOT analysis.  One of the most basic lessons you learn when involved in business school is the SWOT analysis – strengths, weaknesses, opportunities, and threats. And it’s a great framework to apply to your business to understand what you do well, what you can improve on, and where the greatest threats to your company lie. But, it goes beyond that, we should also […]

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