Mobile Apps Soaring-newsletter-Parker-Associates-blog-may-2018

Mobile Apps Soaring

Spending on mobile apps continue to soar.  As Kiplinger reports, mobile apps will be nearing $160 Billion globally by 2022, up from about $82 Billion in 2017.  This is purported proof that apps still have legs.  China is the leading market by far, followed by the Us, Japan and South Korea. Popular categories include social media, texting, games, music and video.  And, a slew of others are poised for explosive growth.  Apps for health care, education, productivity and smart homes will give coders new markets to chase.  Of course, Apple and Alphabet will rake in profits, since their app stores are the dominant places to retrieve apps. Stay on top […]

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newsletter-Parker-Associates-blog-may-2018

Digital Banking

Europe has a considerable digital bank market.  Now, according to the Kiplinger Letter, these digital banks are coming to the US.  Monzo, N26 and Revolut plan to launch soon despite difficulties faced by American counterparts.  The Europeans will encounter the same regulatory hurdles, however, and are likely to partner with traditional banks, as US-based Chime, Qapital and others have. Friendlier laws in Europe have allowed internet-based banks to ramp up.  Among the services attracting customers is no-fee international ATM use, cryptocurrency trading, cross-border currency transfers plus traditional banking. Keep ahead of the curve with critical understanding of the consumer market through market research that can help understand where to direct […]

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Better Building for Living Green

The term “Green Building” has become ubiquitous in the building industry over the past few years.  Unfortunately, many builders and manufacturers are guilty of offering the bare minimum in Eco-friendly products and features while touting the maximum in benefits.  This has led to “green washing” leaving many consumers confused and skeptical about green claims. A client of ours, TerraWise Homes, is a true green builder.  They understand that most people are interested in being green.  But first and foremost, home buyers at every stage of the buyer spectrum are looking at the bottom line for real cost/value benefits.  The Net-Zero Energy approach to home design and construction brings the latest […]

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5G Smartphones and Education Tech

Eager to pick up a next-generation 5G smartphone? Kiplinger reports that sales start in 2019 for handsets with new radio chips that support faster 5G cellular service. The new phones will still be compatible with 4G, today’s most advanced cell network. The speedier phones will make up a tiny sliver of all phone sales at first, even in leading 5G nations, such as China, Japan, South Korea and the U.S. But in a few years 5G devices will kick-start global phone sales. By 2023, hundreds of millions of the devices will be in the hands of data-hungry consumers. One thing’s certain about the renewed competition in education tech: Schools can […]

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ParkerAssociates-Blog-March-2018-business_market_research

Successful Attraction through Market Research

Successful Attraction Selling Begins with Attracting Prospects Through Successful Marketing & Sales Tips for Real Estate Developers & Builders Market Research is ideally the first action undertaken by a developer for a property being considered for development. The purpose is to define target consumers, competition, products, pricing and sales absorption. The process of Market Research consists of the following four sequential steps. The first step is definition of the consumer market in geographical terms (i.e., local census tracts, municipality, county, metropolitan area, state, multi-state region, nation, multiple nations) and definition of consumers by demographic (age, income, wealth, household size, employment) and Psychographic characteristics (behavior, personality, attitudes). Second is geographic definition […]

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ParkerAssociates-Blog-March-2018-first-impressions-pic

Dress for Success and Talk the Walk

Parker Associates is often involved in assisting businesses with the perception of their company.  It’s as true today as it has always been, you only have one first impression.  It’s not a new idea, Dress for Success, but you also have to Talk the Talk and Walk the Walk. Dressing and Talking for Success. DRESS FOR SUCCESS The styles change and people have become less formal in general.  There has been a significant drop-off in client presentation attire.  Now more than ever it is vital that we dress the part of confident business men and women who look like bankers and talk like academics.  Dress shirt and tie are minimum […]

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Consumers Come First

THE MARKETING & SALES PROCESS Marketing & Sales Process by Parker Associates. The stakes are always high in any product development, but especially in real estate project developments, planned communities and new home sales programs. Parker Associates has perfected several unique processes for helping developers, builders and community managers take the necessary actions to effectively plan, position, market and sell to achieve success. Parker Associates applies each of these proven processes, taking them from schematic concepts to real-time strategies for feasibility, product definition, consumer identification, applied marketing tactics and monitoring mechanisms. The result is a clear series of steps to assist clients in taking new developments forward on the right […]

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ParkerAssociates-Blog-February-2018-CauseMarketing

Cause Marketing

Parker Associates is always looking at the true data.  In this new era of social responsibility, what you don’t do can cost you. “Cause marketing” is now the norm, and customers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause. As reported in a recent article from Entrepreneur, if your business or brand doesn’t stand for a cause, consumers may turn to your competitors. The number of consumers who say they would switch from one brand to another if the other brand were associated with a good cause has climbed to […]

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ParkerAssociates-Blog-February-2018-BANT-ering-Leads-lead-generation

BANT-ering Leads

It’s not enough to qualify visitors to your office, store, or sales center using the same old criteria, namely:  Budgets, Authority, Needs, and Timeliness (BANT).  Don’t banter with these people using the typical BANT.  Rather, as explained by Exhibitor Magazine, smart sales people need a full-on question-development process that involves careful scrutiny, testing, and recalibration.  Here’s a five-step guide to provide some understanding: Talk with salespeople to determine what qualifying questions they ask prospects and exactly what information they need to successfully qualify and follow up on leads. Based on their input, devise a prioritized list of potential core queries. Gather input from sales people to analyze the effectiveness of […]

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Economic Upturn

In the most recent Kiplinger letter, echoed in a recent Financial Overview by Chris Thompson of Wells Fargo, it is recommended to stay calm in spite of the recent stock market gyrations grabbing headlines. The economy remains on solid footing. Expected corporate earnings growth for 2018 is the strongest in eight years, while GDP growth will likely hit 3% for the first time since 2005. The market’s one-year return is still 12.5%. Investors were driven by overblown fears that inflation is poised to jump after Jan. employment data released on Feb. 2 showed a big uptick in wage growth. But these data were highly misleading, caused by cold weather forcing […]

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