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Consumers Come First

THE MARKETING & SALES PROCESS Marketing & Sales Process by Parker Associates. The stakes are always high in any product development, but especially in real estate project developments, planned communities and new home sales programs. Parker Associates has perfected several unique processes for helping developers, builders and community managers take the necessary actions to effectively plan, position, market and sell to achieve success. Parker Associates applies each of these proven processes, taking them from schematic concepts to real-time strategies for feasibility, product definition, consumer identification, applied marketing tactics and monitoring mechanisms. The result is a clear series of steps to assist clients in taking new developments forward on the right […]

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Cause Marketing

Parker Associates is always looking at the true data.  In this new era of social responsibility, what you don’t do can cost you. “Cause marketing” is now the norm, and customers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause. As reported in a recent article from Entrepreneur, if your business or brand doesn’t stand for a cause, consumers may turn to your competitors. The number of consumers who say they would switch from one brand to another if the other brand were associated with a good cause has climbed to […]

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BANT-ering Leads

It’s not enough to qualify visitors to your office, store, or sales center using the same old criteria, namely:  Budgets, Authority, Needs, and Timeliness (BANT).  Don’t banter with these people using the typical BANT.  Rather, as explained by Exhibitor Magazine, smart sales people need a full-on question-development process that involves careful scrutiny, testing, and recalibration.  Here’s a five-step guide to provide some understanding: Talk with salespeople to determine what qualifying questions they ask prospects and exactly what information they need to successfully qualify and follow up on leads. Based on their input, devise a prioritized list of potential core queries. Gather input from sales people to analyze the effectiveness of […]

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Economic Upturn

In the most recent Kiplinger letter, echoed in a recent Financial Overview by Chris Thompson of Wells Fargo, it is recommended to stay calm in spite of the recent stock market gyrations grabbing headlines. The economy remains on solid footing. Expected corporate earnings growth for 2018 is the strongest in eight years, while GDP growth will likely hit 3% for the first time since 2005. The market’s one-year return is still 12.5%. Investors were driven by overblown fears that inflation is poised to jump after Jan. employment data released on Feb. 2 showed a big uptick in wage growth. But these data were highly misleading, caused by cold weather forcing […]

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Do the Due … Diligence

Essential Due Diligence for RE Developers & Builders Acquiring real property assets and parcels requires careful analysis and due diligence to ensure a sound investment. Due Diligence is an important aspect to acquiring the highest potential opportunities. Unfortunately, many real estate developers and builders don’t spend enough time and effort on properly completing this important step.  Let Parker Associates define your opportunities. Due diligence is a legal term for actions taken by real estate developers and builders prior to land purchase to avoid liability. It generally includes market scale and growth, consumer characteristics, competitor characteristics, and development constraints (physical, legal, and political). These elements serve as a basis for revenue […]

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Jobs Per Person Up

Parker Associates is always looking at the true data.  In a recent study, we were asked to analyze the Unemployment Rate in the United States and the static wage growth (an oxymoron for sure).  After an analysis of the Historic Population as compared to the number of total Jobs Available in the United States, it became evident that there is a steady increase in the number of Jobs Available per person in the United States according to data from the US Census and the Bureau of Labor Statistics. Though the number of jobs per person in the US has shown a downturn in the most recent Census data (2010), historically, […]

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Parker Associates & PTC Computer Solutions at IBS 2018

Parker Associates & PTC Computer Solutions will be at IBS 2018 in Orlando Parker Associates and PTC Computer Solutions will be in attendance at the International Builders Show in Orlando January 9-11, 2018.  We will be conducting meetings with key business executives discussing building projects, developments, and business technologies and how 2018 will progress through the year.  If you or your business is interested in how to improve upon your projects, business tech, or marketing in 2018, contact us to set up a personal meeting one-on-one.  We’re happy to discuss your personal situation and offer some ideas on how you can better handle 2018.

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Parker Associates Predicts a strong 2017 Housing Market

2017 Housing Market Predictions

2017 Housing Market Parker Associates is always looking for the best sources of information.  Redfin is a good source of information and looks forward to next year.  Their Seven Housing Predictions for 2017: The housing market will continue to grow, but at a slower pace due to affordability pressures. The percentage of homes in America’s largest cities that are affordable on a median income has declined the past four years and will continue to fall in 2017. Even with rising affordability pressures, we predict: Median home sale prices will increase 5.3 percent year over year, similar to the estimated 5.5 percent this year. Existing homes sales are forecasted to increase […]

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Search Engine Optimization is part of the services offered by sister company PTC Computer Solutions.

SEO, SEO, SEO!!! Search Engine Optimization…

SEO – Search Engine Optimization – That’s about all we hear about these days when it comes to web sites.  The days of “you need to have a web site” have moved to “you need to be found on the Internet” these days.  Having a web site is not enough.  There are two pieces to successfully launching and having people visit your web site.  The first is to create a dynamic and aesthetically pleasing web site.  The second is being found by the search engines. The reality of search engines is that 90 percent of people searching on the Internet are using Google.  This may change with the market being […]

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Mobile Phone Internet Usage

There was this year a neat infographic highlighting statistics on how people are using mobile phones in 2011.  The infographic shows that over 1 billion of the worlds 4+ billion mobiles phones are now smartphones, and 3 billion are SMS enabled. In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device. It is all part of a media blitz.  People are multitasking with their phones. 86% of mobile users are watching TV while using a mobile phone, 200+ million users access Facebook from a mobile device and 91% of all mobile internet use […]

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