US Home Price Gains to Accelerate through 2020

Mortgage Rates to Stay Low According to recent information from experts, U.S. home-price gains will accelerate through 2020. This source goes on to state that mortgage rates likely will stay below 4% through 2020. The team here at Parker Associates agrees that the market continues to look favorable for growth. Reflecting the information from CoreLogic’s Chief Economist, Frank Nothaft who continued by stating that the pace of home-price gains will quicken over the next 12 months as low mortgage rates give buyers the ability to pay more for properties. Home prices probably will increase 5.8% in the 12 months through August 2020, Nothaft said in an exclusive interview with HousingWire. […]

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Millennials vs Boomers

Key Differences Between the Generations Generational differences are exciting to compare and contrast and sometimes the results may be surprising. Such differences have been the constant focus of many researchers, especially with regard to understanding how spending patterns and work values have changed over time. Baby boomers and millennials are two sound examples to compare generational differences. The key difference between baby boomers and millennials is that baby boomers are individuals born between 1946 and 1964 whereas millennials are individuals born between 1982 and 2004. That’s the most obvious and easy difference to point out. From there it gets more complicated. Who are Baby Boomers? Baby boomers is a term […]

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7 Best Ways to Create Successful Integrated Marketing

Strategies for developing a successful marketing campaign Today, marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising and direct marketing, you have email marketing, Web-based advertising and multiple social media sites, such as Facebook, Twitter and YouTube, as well as mobile marketing. And as many businesses have learned the hard way, what works in, say, traditional print marketing, does not work as well (or at all) on the Web or social media sties — and vice versa. While there is no one sure-fire formula to creating a successful integrated marketing campaign, there are […]

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Top Strategies to Web Redesign that Work

A Step by Step Guide to Redesign What catches your eye when you browse online? A website’s logo? Was it the color? Or perhaps you’re really interested in a certain post? Now ask yourself: Is there something (hopefully more than one thing) on your own website that will have someone open another page or leave a comment? If you’re not sure if people stop and look when they browse past your site (your shopfront to the rest of the world) it may be time for a website redesign strategy. Why should you be glad you’re reading this post today? Because websites have become business assets you can’t afford not to […]

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Have an Integrated Marketing Campaign

6 Things to Remember When Building an Integrated Marketing Campaign Social media has become a fundamental part of integrated marketing campaigns for all sorts of businesses. Having a strategy is critical. Read on for some key tips and best practices for any business, including a non-profit, wanting to run an integrated marketing campaign. Wait! What is an integrated marketing campaign? An integrated marketing campaign is a marketing effort that uses a consistent message across traditional and non-traditional marketing channels. Ultimately all the messages should reinforce each other.  Integrated marketing campaigns enable brands to reach new audiences and gain mass exposure to their marketing promotions. This week’s campaign idea is unique […]

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Is It Time to Redesign Your Website?

Top 11 Website Redesign Questions It’s part of the world today and continues to be one of the top marketing strategies. It is hard to admit that your website is ugly or isn’t performing. But, chances are if you’re reading this article, it’s probably the truth. Your digital baby, if you will, took hours of thought and development, you labored over color choices and photos, either paid exorbitant amounts of money to a designer or slogged your way through books and webpages to do it yourself and all of it was fairly exhaustive. The thought of starting this process over again can be daunting to anyone. However, having a website […]

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LTV Tipping Point

The Key to a Good Mortgage The loan-to-value ratio (LTV) is a crucial factor if you’re buying a home and applying for a mortgage. So what exactly is this loan-to-value ratio, or LTV? An LTV ratio is simply the amount of money you borrow from your lender, divided by the purchase price of the home, and expressed as a percentage. For example, let’s say the home you have your eye on is worth $250,000, and you plan to make a down payment of 20% of the home’s price, or $50,000. That would mean you need a loan amount of $200,000. That would also mean your LTV ratio would be $200,000/$250,000 […]

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SEO Best Practices

8 Easy SEO Best Practices At PTC Computer Solutions, we are constantly being asked to help make websites more visible to the Search Engines. Search Engine Optimization (SEO) is a process you can apply in the creation of — or as ongoing maintenance to — your website. SEO affects your site’s online visibility in organic (unpaid) search results. To help you improve your website’s search optimization we put together these 8 Easy SEO Best Practices that you can apply to your site today. 1. Clean Up Duplicates On a regular basis, search engines like Google or Yahoo, run a “crawl” across websites. During these crawls, they analyze content and keywords […]

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Web Design Do’s and Don’ts

Here are 10 Web Design Secrets to Do and NOT to Do At PTC Computer Solutions, we’ve been involved with Website Design and Development since our inception in 1996. It seems like only yesterday where we were excited about being able to put a company website online for the World Wide Web. But, it’s been nearly 24 years since we started and the website evolution has been rapid. The days of sad-looking websites are over. These days, it’s not difficult, with all the tools available, to create a website that is robust, professional and exceptionally good-looking. All it takes is some inspiration and a bit of know how. Before beginning […]

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The Art of Positioning

Why is Product Positioning Important? As marketing consultants to developers since 1982, we at Parker Associates have had the opportunity to constantly meet with builders and developers to discuss the projects they are working on. Inevitably, the question of what types of buildings and homes they should construct on and in the project. It’s not a simple question and the answer depends on a number of different factors that need to be looked at. In a good market where things are selling, the theory of build it and they will come is often employed. Builders and developers tend to follow the others and work from their gut. It’s a great […]

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