Going Remote

The Jobs Going Offsite Remote work is already going mainstream. 17% of workers do most or all of their jobs from home or from some nonwork location. 36% of the workforce does at least a little bit of telework. Knowledge-based jobs are especially suited to being performed off-site…programming, marketing, writing, business consulting, design, etc. Technology like instant messaging makes telecommuting easier than it used to be, giving more folks the option. For employers, the trend can be an asset… more qualified workers to tap, less dependence on the local workforce to find the people they need. Offering remote work is also a nice perk that attracts more applicants without costing […]

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Steps to Success

A Step by Step Guide to Being Successful At PTC, we hear it all the time. “Why isn’t my website successful?” or “Why am I not getting any business?” It’s seems like a simple question to ask, but it’s very complex. There is no “one” reason as to why you are not successful in your business. One of the main issues is that people are not accepting of their own failures. They believe it is some outside force causing them to fail and that the outside force is happy to see them fail. That they didn’t want you to succeed. Seriously? Not only is this harmful to your business, but […]

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Second Homes & Investing

Disposable Income Soaring Thinking about buying a vacation home? You’re not alone. Second homes  are highly sought after now as Americans’ net wealth and disposable income soar to their highest levels on record. Not only are folks eating out more, buying RVs and luxury goods, they’re increasingly looking for a place that they can get away to. That trend has pushed real estate prices up quite a bit, especially in hot markets such as Martha’s Vineyard, the Florida Keys and ski destinations like Aspen, Colo.  Note that properties remain relatively affordable in a number of regions. For instance, homes in much of Maine, upstate N.Y., western Pa. and northern Wis. […]

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Home Design Trends

10 Home Design Trends on the Rise See popular features and styles for kitchens, bathrooms, dining rooms and more catching on with Houzz users lately. Home design journalist writing about cool spaces, innovative trends, breaking news, industry analysis and humor. Home Design Trends Homeowners Want What will homeowners be asking for in their homes in the near future? While a crystal ball wouldn’t be realistic, a reliable alternative is to look at what’s catching on now and assume those trends in color, function and style will only proliferate in the coming weeks, months and years. After combing through hundreds of popular Houzz photos and pulling from ongoing conversations with design […]

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Block Bad Website Bots and Spiders Tweaking .htaccess

Key Steps to Securing Your Site Bots are exceedingly common on the web. In fact, as of 2012, bot traffic exceeded human traffic on the web. That’s right; more than 50% of the hits on your website, on average, come from robots rather than humans as of 2012. These days, it is considerably higher. Bots have a wide range of purposes, and not all of them are bad. Some bots, like the bots wielded by Google and Bing, crawl and index your pages. If you were to block the Googlebot, your site will eventually be removed from their index; they can no longer access it, so your content won’t show […]

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Website Search Traffic Drop

12 Common Reasons Your Website Traffic Is Dropping Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips. For any business with an online presence, website traffic is important; the more visitors you have, the more opportunities you have to make your brand known, make relationships and ultimately sell your service or product. This is why a sudden drop in search engine traffic is a terrifying prospect, as it ultimately means business losses and lower revenue. Whether it’s a technical issue, a recent website change, a Google algorithm update or poor optimization, there are many possible reasons why traffic to your website has been […]

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Millennials vs Boomers

Key Differences Between the Generations Generational differences are exciting to compare and contrast and sometimes the results may be surprising. Such differences have been the constant focus of many researchers, especially with regard to understanding how spending patterns and work values have changed over time. Baby boomers and millennials are two sound examples to compare generational differences. The key difference between baby boomers and millennials is that baby boomers are individuals born between 1946 and 1964 whereas millennials are individuals born between 1982 and 2004. That’s the most obvious and easy difference to point out. From there it gets more complicated. Who are Baby Boomers? Baby boomers is a term […]

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7 Best Ways to Create Successful Integrated Marketing

Strategies for developing a successful marketing campaign Today, marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising and direct marketing, you have email marketing, It’s very important to check on a Social connection instagram agency if you’re interested on social marketing with your company. Web-based advertising and multiple social media sites, such as Facebook, Twitter and YouTube, as well as mobile marketing. And as many businesses have learned the hard way, what works in, say, traditional print marketing, does not work as well (or at all) on the Web or social media sties […]

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Top Strategies to Web Redesign that Work

A Step by Step Guide to Redesign What catches your eye when you browse online? A website’s logo? Was it the color? Or perhaps you’re really interested in a certain post? Now ask yourself: Is there something (hopefully more than one thing) on your own website that will have someone open another page or leave a comment? If you’re not sure if people stop and look when they browse past your site (your shopfront to the rest of the world) it may be time for a website redesign strategy. Why should you be glad you’re reading this post today? Because websites have become business assets you can’t afford not to […]

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Have an Integrated Marketing Campaign

6 Things to Remember When Building an Integrated Marketing Campaign Social media has become a fundamental part of integrated marketing campaigns for all sorts of businesses. Having a strategy is critical. Read on for some key tips and best practices for any business, including a non-profit, wanting to run an integrated marketing campaign. Wait! What is an integrated marketing campaign? An integrated marketing campaign is a marketing effort that uses a consistent message across traditional and non-traditional marketing channels. Ultimately all the messages should reinforce each other.  Integrated marketing campaigns enable brands to reach new audiences and gain mass exposure to their marketing promotions. This week’s campaign idea is unique […]

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