Online is King

People are Online It goes without saying that doing business in this environment is far more capable online. People are online in larger numbers than ever. Businesses continue to work online and tools that allow for more remote operation are overflowing with new account sign ups. It’s the time to make sure your business is ready for being online and has focused on a Web Centric marketing plan. Who’s Online Ready? Focusing a business to operate online is a key in this environment and will be as important after this unusual time has passed. People are being forced to work online and after the learning curve is overcome will continue […]

Read More »


Being Virtual

The Importance of Tools With the sudden emergence of the need for interacting remotely, tools like Zoom and other virtual congregation tools have become critical. Zoom was totally unprepared for such an influx of use. Most companies ramp up as their user base increases. But, ramping up by the millions in a few weeks is unheard of and no company would be prepared for that. This is a time to be Virtual. If you haven’t figured out how to work virtually or remotely, then you are going to have trouble interacting in today’s world. It’s not just something that is going to be used today. This is something that is […]

Read More »


Develop Remote Working Skills

Fundamental Differences Working Remotely When working remotely, there’s a loss of hallway chatter, camaraderie, and serendipitous experiences with other colleagues. Everyone is much less visible, and it takes a toll on collaboration because it’s just harder to connect with co-workers, even with all the digital tools in hand. Over the years, a sense of the key skills that remote workers in particular need in the digital space has emerged. Here are some of the ones to teach at first as more workers become remote: Working Out Loud – In this process, popularized by the book of the same name, workers narrate their work into digital tools. This helps us support […]

Read More »


Communication, Not Silence

Stay On Top Keeping your customers and prospects informed is critical during this work environment. Stay on top of people’s minds when they need services or products. In fast-moving and uncertain situations, you need to communicate early and often with your key constituencies throughout a crisis. Even if you’re still trying to understand the extent of the problem, be honest and open to maintain credibility. Approach the situation with empathy. Put yourself in your constituents’ shoes to understand their anxiety and be as transparent as you can. PTC Computer Solutions is OPEN FOR BUSINESS and we’re focusing on Websites, Email Deployment, SMS Text Messaging, Social Media Posting, Newsletter Distribution, Blogging, […]

Read More »


Understanding THIS Market

The Marketing & Sales Process Doesn’t Change The stakes are always high in any product development, but especially in real estate project developments, planned communities and new home sales programs. PTC Computer Solutions has worked closely with Parker Associates for years at understanding the Market in any environment. This is no different though the tools may be and we are working online and OPEN FOR BUSINESS. Parker Associates has perfected several unique processes for helping developers, builders and community managers take the necessary actions to effectively plan, position, market and sell to achieve success. We apply each of these proven processes, taking them from schematic concepts to real-time strategies for […]

Read More »


The 5 Best Ways to Detect Fake Social Media Accounts

How to Tell If You’re Talking to a Bot In 2018, Twitter took drastic action as part of an effort to slow the spread of misinformation through its platform, shutting down more than two million automated accounts, or bots. But Twitter shuttered only the most egregious, and obvious, offenders. You can expect the tricksters to up their game when it comes to disguising fake users as real ones. It’s important not to be swayed by fake accounts or waste your time arguing with them, and identifying bots in a Twitter thread has become a strange version of the Turing test. Accusing posters of being bots has even become an oddly […]

Read More »


The 7 Deadly Sins of Statistics

When the patterns are read correctly, statistics can be a very useful tool. Things can be very deceiving if the numbers aren’t appropriately analyzed. There are many ways to spin the numbers and it’s easy to fall into this trap. Here at Parker Associates and with the help of PTC Computer Solutions, we find it very important to look at the numbers objectively and without bias. This will help avoid some of the pitfalls of statistical analysis. Here are the 7 Deadly Sins of misinterpreting the numbers. 1. Assuming Small Differences Are Meaningful Many of the daily fluctuations in the stock market represent chance rather than anything meaningful. Differences in […]

Read More »


Preparing for Post Pandemic

Foundations of Recovery Although it might not seem like it in this moment, the foundation of your recovery from this emergency is already being laid. Every crisis evolves over an arc of time, through stages of “what was,” “what is,” and “what will be.” The present, “what is,” gets most of the attention because it’s immediate and urgent. In the case of coronavirus, if you took planning and preparation seriously before COVID-19 hit your area, you should have people who are handling present needs well. Take time to reflect on the people and cultural elements from “what was” that you want to preserve and how each step you take now […]

Read More »


Perfect 2020 Vision

What’s Ahead for the Economy Ok, so no one has a crystal ball. But, we can take some pretty good guesses at what’s on the horizon. Of course, much of it depends on some critical things going on nationally and globally. One thing’s not going away any time soon, the nation’s ever increasing ballooning debt which will be something that’s going to weigh very heavily on the economy. There are many other factors that are going to assert their conglomerate effects on us. Economists, executives and investors are reading the 2020 tea leaves with heightened scrutiny in an effort to divine what this year holds for the U.S. economy and […]

Read More »


Are States Ready for 2020?

Most states are financially healthy Most states’ financial health is looking up, thanks to the long bull market in stocks and a decade of steady economic growth that has lifted tax receipts. Most are boosting spending this year while still adding to rainy-day funds. Outlays are up 5% on average. But some are in better shape than others. And many face long-run fiscal challenges. Who’s Recession Ready? How ready are states for another recession, whenever it arrives? The Great Recession forced painful cuts that took years to recover from. 29 are well prepared, with enough saved in reserve funds to ride out a moderate recession without having to cut services […]

Read More »