PTC-Computer-Solutions-Parker-Associates-blog-January-2020-Cap-Rate-vs-IRR-Difference

Cap Rates and IRR

The Importance of Cap Rates The integral question, if you don’t know, is what is a cap rate? Now, mathematically, a capitalization rate (or “cap rate”) is an asset’s unlevered net cash flow divided by its value or purchase price.  It can also be thought of as the reciprocal of a property’s price-earnings ratio (or “P/E ratio”). So, if a property is valued at a 5% cap, the value is 20x (i.e. 1/.05) the current net cash flow. What is the importance of a Cap Rate? It provides a value of the property in terms of the potential capital it can provide, thus the name. But, often people are looking […]

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Verifying Energy Efficiency

Many Builders are Getting Away with Vague Statements Many builders use the term “energy-efficient” to describe their homes when in fact they include very limited energy efficiency features or appliances. Don’t be fooled. Get a builder who takes energy-efficiency beyond the typical bare minimum by using holistic energy saving techniques at every stage of home design and construction. This Boynton Beach roof contractor has been operating for more than 40 years. From the foundation to the roof, ensure your builder gives customers the benefit of one of the most comprehensive standard features lists that include unmatched energy efficient elements to deliver high energy efficiency and lower utility bills. Artisan Electric […]

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2020 Marketing 101

Make a Lasting First Impression Thanks for the advice, I know. But, there are a ton of great ads that have been created through the years and so many of them fall short of this simple construct. With the Super Bowl coming up, it’s a good opportunity to talk about the first tenet of marketing. There have been so many great ads for the Super Bowl through the years and, in fact, many people just watch the game for the ads. Well, that and the snacks served at some of the best parties people throw for the event. In truth, just between you and me, you might catch me just […]

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2020 Should Continue to Be Strong for Housing

With 2020 ahead of us, we should take a look at the housing market and how it will continue to boom. Texas and Florida are still two of the best housing markets to be in, but there are some other big booming markets relative to their share of the market as a whole. The housing growth that is expected to continue through 2020 will lend itself to other benefits. The South and West have long led the nation in population growth. But a lack of affordable housing is hindering several states. Migration to many Western states has slowed, while migration out of California has picked up, most likely due to […]

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PTC Interview with Tech Master David Parker on Micro Marketing

In a recent interview with the President of PTC Computer Solutions, David Parker, Biz Buzz host, David Sillick, discovers the future of Social Marketing. Not in the traditional means seen to date, but in utilizing Social Marketing to Micro Market to very small and specific Psychographic Sectors of the population. As Mr. Parker reveals, the future in marketing is not in mass marketing but in detailed segmentation of the population based on the spending habits and interests of the individual. Watch the interview from Biz Buzz here. Bizz Buzz with David Parker from PTC Computer Solutions from BluHorn TV on Vimeo.

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Creating a Digital Estate Plan

Don’t Forget to Bury Your Digital Life Your digital footprint—including photos and videos, social media accounts, subscriptions, and online bills—will eventually outlive you, leaving family and estate executors to sift through the virtual remains. An executor does not automatically gain access to the accounts unless the deceased person has made specific arrangements. Create a list of your accounts and their passwords, and note your wishes and instructions. Providing a list for a trusted person is still precarious, but most states have adopted legislation that allows you to designate a legal representative to access your digital assets after death. You can provide that access through a will, power of attorney or […]

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2020 Should Continue to Be Strong for Housing

With 2020 ahead of us, we should take a look at the housing market and how it will continue to boom. Texas and Florida are still two of the best housing markets to be in, but there are some other big booming markets relative to their share of the market as a whole. The housing growth that is expected to continue through 2020 will lend itself to other benefits. The South and West have long led the nation in population growth. But a lack of affordable housing is hindering several states. Migration to many Western states has slowed, while migration out of California has picked up, most likely due to […]

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Meaningless Millennial Marketing

Demographics Are Useless but Psychographics Aren’t Marketers everywhere (should) already know their target market demographics – the easily quantifiable ‘who’, ’what’ and ’where?’. But a growing number of us are realizing that psychographics – the elusive reasons ’why’ our customers buy from us – are not only far more valuable, but that the data is getting easier to obtain. Marketers in general have been pretty slow to latch onto Psychographics due to the amount of time, effort and resources required to use them effectively. At Parker Associates and PTC Computer Solutions, we are heavily focused on Psychographics and have been for over 30 years. It’s what defines our buying habits […]

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Recent Retiree Revelations

Winter Buyers PTC Computer Solutions is always looking at data for our customers and for us to have a better idea of what people are looking for. We often attend Ideal Living conferences to ascertain what people are involved in and what they tend towards. In this recent report from them, there are some new insights for us to take note of. The feedback from thousands of retirees attending some of the most recent shows gleaned several interesting updates on these buyer’s habits. They were overwhelmingly looking to escape the ever increasing tax burden shared by residents from many states across the northeast & mid-west. This data, cross tabbed with […]

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Happiest of Holidays

A Time to Reflect…and Reset The holidays always offers a time for us to pause and reflect on the good…and bad…times we’ve had in the past year or even further. As with every year, we at Parker Associates & PTC Computer Solutions wish you the best of holidays and an even greater 2020. It’s a wonderful time to think and rethink about what we went through collectively in 2019 and even before that, but it’s also a great time to reset your business. Sometimes, a few changes are all that is necessary but sometimes it requires a full reboot. 2020 will not be like any other year. In fact, no […]

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