Parker-Associates-blog-September-2018-zumper-padmapper

The Rental Market Tech Evolution

Start Ups are Changing the Rental Market Technology start-ups are changing the rental market.  Firms such as Zumper and Cozy are giving tenants new ways to apartment-hunt.  A listing service, Zumper lets users apply for a unit instantly.  Tenants can use Cozy to pay rent, complain, log maintenance requests and share documents with landlords. Zillow, with its new tools, is shaking things up with its rental market entry.  Users can apply for multiple units at once, get credit reports and pay rent online.  Some 175 million people visited Zillow’s sites, such as Trulia and Hotpads, in early 2018. Parker Associates and PTC Computer Solutions are experts in helping with Financial […]

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Parker-Associates-blog-September-2018-understand-your-buyers-structuring-your-buyer-persona-interview

Understanding Your Buyer’s Tendencies

Understand Your Buyer Persona To Properly Target Your Audience One of the most effective ways to reach your audience is to understand them by developing a detailed buyer persona. A buyer persona should accurately identify your ideal audience and reflect the specific desires your prospects have when it comes to your products or services. Normally, businesses will have more than one buyer persona to express the likely diversity of the company’s audience. Just like customers with who visit your website, there will be many traits that make up your buyer personas to help you navigate your demographics and build your business around their needs. Here are some important questions you […]

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Parker-Associates-blog-August-2018-socialmedia-staying-on-top

Five Steps to Rule Social Media

Whether on Facebook, Instagram, LinkedIn, Twitter or something else, ruling the leaderboard is an essential to marketing and brand awareness Social Media is a great place to raise awareness of you and your brand.  But, there are some key components to avoid becoming stale in Social Media circles.  Here are some key steps to success as a part of some of the research Myopolis has done recently: Post great content – at least once per day, you need to be posting something that is both relevant and recent. Twice per day is even better. Request friends, connections, links, citizenship, or whatever – the more people you can interact with, the […]

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How to build a Facebook Ads Funnel

How to Build a Facebook Ads Funnel Want to scale your most successful email marketing funnels? Wondering how a Facebook ads funnel can help? By Modeling Email Sequences, that’s how. #1: Outline Your Ad Sequence Funnel Most sales funnels include an email follow-up sequence, which is a series of pre-written emails that are automatically delivered on certain days in the funnel. Each sales funnel is different and can include a sequence of a few emails to many emails. To create a dynamic ad sequence, you replace the emails with Facebook or Instagram ads for each topic. After people opt to receive the lead magnet, they automatically start seeing a nurture […]

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Mobile Apps Soaring-newsletter-Parker-Associates-blog-may-2018

Mobile Apps Soaring

Spending on mobile apps continue to soar.  As Kiplinger reports, mobile apps will be nearing $160 Billion globally by 2022, up from about $82 Billion in 2017.  This is purported proof that apps still have legs.  China is the leading market by far, followed by the Us, Japan and South Korea. Popular categories include social media, texting, games, music and video.  And, a slew of others are poised for explosive growth.  Apps for health care, education, productivity and smart homes will give coders new markets to chase.  Of course, Apple and Alphabet will rake in profits, since their app stores are the dominant places to retrieve apps. Stay on top […]

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newsletter-Parker-Associates-blog-may-2018

Digital Banking

Europe has a considerable digital bank market.  Now, according to the Kiplinger Letter, these digital banks are coming to the US.  Monzo, N26 and Revolut plan to launch soon despite difficulties faced by American counterparts.  The Europeans will encounter the same regulatory hurdles, however, and are likely to partner with traditional banks, as US-based Chime, Qapital and others have. Friendlier laws in Europe have allowed internet-based banks to ramp up.  Among the services attracting customers is no-fee international ATM use, cryptocurrency trading, cross-border currency transfers plus traditional banking. Keep ahead of the curve with critical understanding of the consumer market through market research that can help understand where to direct […]

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Better Building for Living Green

The term “Green Building” has become ubiquitous in the building industry over the past few years.  Unfortunately, many builders and manufacturers are guilty of offering the bare minimum in Eco-friendly products and features while touting the maximum in benefits.  This has led to “green washing” leaving many consumers confused and skeptical about green claims. A client of ours, TerraWise Homes, is a true green builder.  They understand that most people are interested in being green.  But first and foremost, home buyers at every stage of the buyer spectrum are looking at the bottom line for real cost/value benefits.  The Net-Zero Energy approach to home design and construction brings the latest […]

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5G Smartphones and Education Tech

Eager to pick up a next-generation 5G smartphone? Kiplinger reports that sales start in 2019 for handsets with new radio chips that support faster 5G cellular service. The new phones will still be compatible with 4G, today’s most advanced cell network. The speedier phones will make up a tiny sliver of all phone sales at first, even in leading 5G nations, such as China, Japan, South Korea and the U.S. But in a few years 5G devices will kick-start global phone sales. By 2023, hundreds of millions of the devices will be in the hands of data-hungry consumers. One thing’s certain about the renewed competition in education tech: Schools can […]

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Social Media Networking Key Performance Indicators.

Best Top 4 Tips to Improve your Social Marketing

How to Assess and Improve Your Social Media Marketing: A Monthly Plan Without a monthly plan for your social media marketing, you might as well forget implementing it at all. In order for social media to work for you as a marketing tool, it is imperative to not only have a monthly plan, but to assess how the plan is working. Is social media working for you? Do you want better results? Regularly analyzing the performance of your social media marketing helps ensure your content and profiles are delivering. PTC Computer Solutions offers some Top Tips to improve your Social Marketing as summarized from a recent SME article. Discover four […]

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