Parker Associates is often involved in assisting businesses with the perception of their company. It’s as true today as it has always been, you only have one first impression. It’s not a new idea, Dress for Success, but you also have to Talk the Talk and Walk the Walk. Dressing and Talking for Success.
DRESS FOR SUCCESS
The styles change and people have become less formal in general. There has been a significant drop-off in client presentation attire. Now more than ever it is vital that we dress the part of confident business men and women who look like bankers and talk like academics. Dress shirt and tie are minimum attire for client meetings of any kind. Image is vital to any business.
TALK FOR SUCCESS
Re-examine your presentation technique. The general populace has been slowly sliding into “you guys” and other “slangy” expressions that are intended to be informal and friendly, but actually contradict the impression of knowledgeable wise men and women that we profess to be. Fall back on formality with a smile as your “default” manner when communicating with clients or prospective clients. I promise you that they will be more impressed with that than with your friendly informality.
BE LEADERS BY BEING THE ONES WHO DRESS FOR SUCCESS AND TALK THE WALK
Stay on top of the competition. Know the latest data and market research that can help improve your chance for success in business and the real estate industry. PTC Computer Solutions works closely with Parker Associates to provide a great number of details on market data and research analysis. Contact PTC for more information.