In the July 2017 issue of the Kiplinger Letter, they presented a list of the “Best Places to Retire” noting retirees and millennials have a lot in common. Key features of the most desirable environments in common are affordable homes, a selection of good restaurants, a vibrant arts scene, outdoor recreation, and good health care.
The top features of the list are characterized by a “laid-back lifestyle, but only a short hop to big-city attractions.” Nearly all of the top markets identified are under 500,000 population (some under 50,000 and one under 10,000 residents) within an hour (or two) proximities to major metropolitan areas. The list is as follows:
- Galveston TX (near Houston)
- Ensenada, Baja, CA (near San Diego)
- Lincoln, NE (near Omaha)
- Colorado Springs, CO (near Denver)
- Springfield, MA (in the Knowledge Corridor)
- Northfield MN (near Minneapolis-St. Paul)
- Lignonier, PA (near Pittsburgh)
- Easton, MD (near Baltimore-Washington DC)
- Hickory, NC (part of Charlotte)
- Chatanooga, TN (close to Nashville and Atlanta)
Parker Associates currently is using data like this to assist and guide projects exploring the merits of targeting these New-Age retirees (and Millennials). Understanding these consumers is critical to offering the right solution for the right buyer.
Are you working on understanding your buyer? Are you doing what it takes to know what they want? Have you listened to them and interacted with them to know who they are?
Parker Associates works extensively on understanding your market, your consumer, and your goals. We don’t just make it up, we research it ad infinitum to make sure we get it right. We are your advocate by being the advocate of the consumer. Spend time looking at what you are trying to acquire, develop, or sell to learn how you can improve the success of what you are offering by answering WHO will buy, WHAT they will buy, and HOW they will buy it.
If all of this is difficult to understand, that’s what we’re here for. Parker Associates has a team of experts on all of this stuff and we’re here to help. It’s what we do.
By J. Chris Parker
Providing marketing and sales consulting services to both public and private real estate and resort developers, home builders, investors and more
Real Estate Development Marketing Consultants since 1982