Multifamily Sales Dipping through 2017
Parker Associates has been involved in some market studies lately including researching the latest trends in multifamily sales. The US Multi-Family industry experienced strong investment sales totals in 2015 and 2016, combining for more than $310 billion. But 2017 hasn’t been as lucrative. Though the year isn’t over, the sales thus far in 2017 have lagged well below that for 2016 at this time. So far in 2017, there appears to be a slow-down in the investment market as sales totaled roughly $63.6 billion through the end of June, a 13 percent drop from the first half of 2016 when sales totaled more than $72 billion.
Parker Associates works extensively on understanding your market, your consumer, and your goals. We don’t just make it up, we research it ad infinitum to make sure we get it right. We are your advocate by being the advocate of the consumer. The multifamily market may be seeing some downturns due to an overzealous development market, but the questions need to be asked.
Spend time looking at what you are trying to acquire, develop, or sell to learn how you can improve the success of what you are offering. Parker Associates helps understand the consumer by answering WHO will buy, WHAT they will buy, and HOW they will buy it. When the research is completed and the analysis is done, having the answers to these questions will make much of the project you are working on evident. Keep asking WHO, WHAT, and HOW and keep developing to fit the need.
If all of this is difficult to understand, that’s what we’re here for. Parker Associates has a team of experts on all of this stuff and we’re here to help. It’s what we do.
By J. Chris Parker
Providing marketing and sales consulting services to both public and private real estate and resort developers, home builders, investors and more
Real Estate Development Marketing Consultants since 1982