Real Estate Project Branding


Strategic Marketing Plan


Geographic Competitive Review
Historical References
Market References
Website Domain Opportunities


Competitive Report
Naming Opportunities
Naming Rationale
Brand-Storming Client Workshop

Name Perfecting

Trademark Research
Domain Research
Focus Testing

Brand Development

Iconic Design
Positioning Statement
Graphic Standards

Parker Associates takes real estate projects from a conceptual idea to a marketable community with a comprehensive branding process to create a highly identifiable name brand with strong promotional appeal to the defined target market.

The process goes far beyond the typical agency logo design with research to establish a name and iconic image that establishes the sense of place necessary for real estate developments. A focus on Web-Centric marketing ensures name and brand are driven by web domain availability.

  • Complete review of the geographic competition
  • Project Naming with rationale based on strategic marketing
  • Logo Design & Position Statement
  • Graphic Standards Manual


Let us share more about the unique Parker Associates branding process and how we can give your community a distinctive brand that will provide promotional weight and competitive advantages.

Contact us today for a detailed review.

“Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialogue with the consumer, can this product or service qualify to be a brand”

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