Parker Associates takes real estate projects from a conceptual idea to a marketable community with a comprehensive branding process to create a highly identifiable name brand with strong promotional appeal to the defined target market.
The process goes far beyond the typical agency logo design with research to establish a name and iconic image that establishes the sense of place necessary for real estate developments. A focus on Web-Centric marketing ensures name and brand are driven by web domain availability.
- Complete review of the geographic competition
- Project Naming with rationale based on strategic marketing
- Logo Design & Position Statement
- Graphic Standards Manual
Let us share more about the unique Parker Associates branding process and how we can give your community a distinctive brand that will provide promotional weight and competitive advantages.
Contact us today for a detailed review.
“Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialogue with the consumer, can this product or service qualify to be a brand”