Real Estate Project Branding

THE REAL ESTATE BRANDING PROCESS

Strategic Marketing Plan

Research

Geographic Competitive Review
Historical References
Market References
Website Domain Opportunities

Recommendations

Competitive Report
Naming Opportunities
Naming Rationale
Brand-Storming Client Workshop

Name Perfecting

Trademark Research
Domain Research
Focus Testing

Brand Development

Iconic Design
Positioning Statement
Graphic Standards
Trademarking

Parker Associates takes real estate projects from a conceptual idea to a marketable community with a comprehensive branding process to create a highly identifiable name brand with strong promotional appeal to the defined target market.

The process goes far beyond the typical agency logo design with research to establish a name and iconic image that establishes the sense of place necessary for real estate developments. A focus on Web-Centric marketing ensures name and brand are driven by web domain availability.

  • Complete review of the geographic competition
  • Project Naming with rationale based on strategic marketing
  • Logo Design & Position Statement
  • Graphic Standards Manual

 

Let us share more about the unique Parker Associates branding process and how we can give your community a distinctive brand that will provide promotional weight and competitive advantages.

Contact us today for a detailed review.

“Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialogue with the consumer, can this product or service qualify to be a brand”

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