Real Estate Project Branding

THE REAL ESTATE BRANDING PROCESS

Strategic Marketing Plan

Research

Geographic Competitive Review
Historical References
Market References
Website Domain Opportunities

Recommendations

Competitive Report
Naming Opportunities
Naming Rationale
Brand-Storming Client Workshop

Name Perfecting

Trademark Research
Domain Research
Focus Testing

Brand Development

Iconic Design
Positioning Statement
Graphic Standards
Trademarking

Parker Associates takes real estate projects from a conceptual idea to a marketable community with a comprehensive branding process to create a highly identifiable name brand with strong promotional appeal to the defined target market.

The process goes far beyond the typical agency logo design with research to establish a name and iconic image that establishes the sense of place necessary for real estate developments.

Also the real estate companies go by hand with the moving companies, and Many moving companies experience a seasonal lull at some point during the year and struggle to keep busy. While you can’t control the number of people interested in your service at a particular time of the year, you can implement a moving company, you can contact Removalist Sunshine Coast offers marketing and advertising strategy to get as many of those people looking, to become clients, just like Beenleigh removalists did with their company, now they are on top of the list.

In the slower months, I recommend expanding your advertising. I know what you’re thinking. Why would I expand my advertising when there are less potential clients for my business at this time of year? Well, as the market of potential buyers shrinks so does the effectiveness of your advertising. The only way to combat this challenge is to increase your exposure in the market.

A focus on Web-Centric marketing ensures name and brand are driven by web domain availability.

  • Complete review of the geographic competition
  • Project Naming with rationale based on strategic marketing
  • Logo Design & Position Statement
  • Graphic Standards Manual

Let us share more about the unique Parker Associates branding process and how we can give your community a distinctive brand that will provide promotional weight and competitive advantages.

Contact us today for a detailed review.

“Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialogue with the consumer, can this product or service qualify to be a brand”

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