Repositioning and Re-invigorating Sales

PA-PTC-Blog-2018-April-Repositioning-Reinvigorating-NewHome-Resales-Sales

Parker Associates is being called upon more and more to re-position communities that began development prior to the housing market collapse, but only completed a few homes before sales stopped. We have also been involved in several communities that have long since had the developer pass the development on to the HOA or POA only to have many lots left unfinished and unsold.  Investment and development companies as well as HOA’s and POA’s are searching for solutions to re-invigorate sales in these communities.

PA-PTC-Blog-2018-April-Repositioning-Reinvigorating-NewHome-Resales-Sales

PA-PTC-Blog-2018-April-Repositioning-Reinvigorating-NewHome-Resales-Sales

Customarily, we are asked to define the optimum level of pricing to jump-start these communities, particularly those with expensive amenities in place or planned and promoted to initial purchasers. Are smaller dwellings at lower prices the only answer? If so, what price level is necessary to attract new buyers? And, how can this strategy be presented in a positive way to existing owners who face lower values for their pre-recession homes?  Or, can a planned amenity be reduced in scale to lighten the load on development costs as well as operating costs? What is the risk of abandoning planned amenities for a future owners’ decision on construction?

These are difficult questions that must be faced in a great many partially completed communities. We can help. Contact our seasoned professionals at info@parkerassociates.com or (904) 992-9888.

If you have or are living in a community that is in need of re-invigorating their position, give us a call or email us.  We offer FREE advice.  Stay on top of the competition.  Know the latest data and market research that can help improve your chance for success in business and the real estate industry.  PTC Computer Solutions works closely with Parker Associates to provide a great number of details on market data and research analysis.  Contact PTC for more information.

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