Keep an eye out for Advertiser’s Fraud
Watch out for fraudulent internet advertisers. Up to nine percent (9%) of all ad spending is wasted. Firms are losing big bucks to sham publishers, ad networks and exchanges. Programmatic systems engaged in automated ad buying and selling are the most prone to fraud.
Some tactics utilized to generate fraudulent ads include some of the following:
- Domain spoofing is the act of generating false reports about where ads are displayed in order to garner false traffic.
- Ad stacking creates layering “hot spots” but makes it so only the top one visible thus generating traffic for all of the ads in the hot spot.
- Device farms where workers repeatedly “like” ads to create the illusion of consumer engagement.
IAB Tech Lab is developing a tool labeled “ads.cert” to help advertisers fight back. It will help buyers authenticate impression reports and should be available for use by the year’s-end. They are also offering ads.txt, which is a tool to combat domain spoofing by limiting who can sell ad space on a website. Google will make ads.txt its ad platform’s default setting before 2019 hoping to prompt the industry to join them in attempting to fight fraudulent advertising. Today, 73% of major sites authenticate with this tool and it’s expected to grow.
The REMA Team is an alliance of professionals in the real estate industry focused on research, data, and how it can be used in marketing and sales with our expertise in understanding and interpreting the data we gather for our clients. We focus on ensuring that visualizations are clear and accurate, giving decision-makers confidence in their choices. Data is data, but visualizing the data is what makes the difference. Explore both the spatial and non-spatial data in several different formats to understand it fully such as mapping, charting, and tabular. Interpretive data follows in qualitative, quantitative, and temporal data formats. Understand what will suit your situation best. We’d enjoy the opportunity to connect with you. Contact us directly to discuss your personal situation.
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David WB Parker is a principal of Parker Associates of Jacksonville, Florida, marketing consultants to the real estate industry; President of PTC Computer Solutions, IT Specialist, and an active real estate sales professional with PARFAM REALTY based in Jacksonville, FL. He is also a principal partner of the REMA Team of professionals. He can be reached at 904-607-8763 or via email firstname.lastname@example.org.