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Second Homes & Investing

Disposable Income Soaring Thinking about buying a vacation home? You’re not alone. Second homes  are highly sought after now as Americans’ net wealth and disposable income soar to their highest levels on record. Not only are folks eating out more, buying RVs and luxury goods, they’re increasingly looking for a place that they can get away to and they want to decorate these homes with the best furniture too and companies as CraftSide offer exactly this, so they can make the home look the way they want. That trend has pushed real estate prices up quite a bit, especially in hot markets such as Martha’s Vineyard, the Florida Keys and […]

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Affordable Housing Held Back

Economists identify an unseen force holding back affordable housing When the smoke cleared after the Great Recession, the home builders who survived were in a surprisingly strong position. They had fewer competitors and more power in their local markets. They have since built on that advantage, consolidating until many markets are controlled by just a few builders. Their power has exacerbated the country’s affordable-housing crisis, some economists say. U.S. housing debates rarely involve the “O” word. But oligopolies, a cousin of monopolies in which a few powerful players corner the market, are emerging everywhere. From 2006 to 2015, the number of builders who controlled 90 percent of a typical market […]

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Home Design Trends

10 Home Design Trends on the Rise See popular features and styles for kitchens, bathrooms, dining rooms and more catching on with Houzz users lately. Home design journalist writing about cool spaces, innovative trends, breaking news, industry analysis and how to improve the looks of your home, using resources for this. Home Design Trends Homeowners Want What will homeowners be asking for in their homes in the near future? While a crystal ball wouldn’t be realistic, a reliable alternative is to look at what’s catching on now and assume those trends in color, function and style will only proliferate in the coming weeks, months and years. After combing through hundreds […]

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Improve Sales Through 3D Printing

Leveraging 3D Printing to Sell New Homes With the continued advancements in 3D Printing, it’s become something to consider when developing a marketing plan to boost your sales.  Traditional media formats are still useful, but consider the new potential in 3D Printing. Costs of 3D Printing continue to decline as well making it an affordable way to display your products and give a vision to your prospects.  Our team at PTC Computer Solutions has looked at various printers and has some ideas for you. Just as a paper printer can recreate a document based on electronic files, a 3D printer can create a to-scale model of a planned property based […]

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Blocking and Tackling Revisited

Essential Fundamentals To Success The great football legend, Vince Lombardi, when asked about his coaching secret to the phenomenal success of The Green Bay Packers in the 1960s, replied simply:  “blocking and tackling.” He went on to explain that any sports team could achieve brief spurts of brilliance by clever plays and outstanding individual stars, but several years of continuing success requires excellence in the essential fundamentals of the game, which he summarized as “blocking and tackling.” Vince Lombardi’s insight about football is equally relevant to marketing and selling new homes.  Great advertising strategies and individual star sales persons may generate dramatic spurts in sales, but continuing success is inevitably […]

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Jacksonville Growth Continues

Jacksonville Up 20% in 10 Years Located on the eastern coast of Florida, Jacksonville lines both banks of the St. Johns River – the longest river in Florida and also one of only two rivers in North America that flows north instead of south.  In the past 10 years, the Jacksonville metro area has grown by a whopping 20 percent. To date, there are 1.5 million people living in the metropolitan area and more continue to arrive every year.  In fact, Jacksonville’s population has been steadily increasing at a rate of 2 percent per year (compared to 1.8 percent for State of Florida), and its workforce is expanding at twice […]

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Housing Markets Loosening Up

Market Showing Signs of Slowing After years of demand outstripping supply, the housing market is finally loosening up.  Kiplinger reports that builders are scrambling to put up more homes and more homeowners are putting up “For Sale” signs.  But, the rebound will be slow and uneven. The process is just getting started.  Listings across the US are up one percent from a year ago which is not much of a gain, but it’s the first increase since 2015.  In 130 of the nation’s 500 largest metro areas, inventories are rising.  That’s up from 70 a year ago. Inventories will remain low a while longer, and prices figure to keep climbing.  […]

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Millennial Psychographics

At Parker Associates, we have always emphasized the WHO in our approach to positioning and marketing new residential home products and communities.  In addition to gathering and analyzing traditional demographic details as we examine the development potential at a particular site, we have been refining our outlook on consumer psychographics for more than 30 years.  Our method, based on American psychologist Abraham Maslow’s hierarchy of needs has optimized the sales operations of hundreds of builders and developers throughout United States and abroad. Maslow classified human development in terms of four stages related to advances in living standards from “survival” at the bottom, to “self-actualization” at the top of his hierarchy.  […]

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Five Steps to Rule Social Media

Whether on Facebook, Instagram, LinkedIn, Twitter or something else, ruling the leaderboard is an essential to marketing and brand awareness Social Media is a great place to raise awareness of you and your brand.  But, there are some key components to avoid becoming stale in Social Media circles.  Here are some key steps to success as a part of some of the research Myopolis has done recently: Post great content – at least once per day, you need to be posting something that is both relevant and recent. Twice per day is even better. Request friends, connections, links, citizenship, or whatever – the more people you can interact with, the […]

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Form Over Function

How to Balance Costs and Aesthetics in New Home Design Building a house is expensive. There’s no question about it. It’s probably the single biggest investment of anyone’s life. And as such, it takes time and effort from the new homeowner, architect or designer, engineers, and contractor to make it successful and be exactly what the homeowner always dreamed it would be and more. But, to build a house AND make it cost-effective requires even more effort to ensure that the right decisions are being made while retaining the discipline required in the approach to keep it affordable. Recently, I was in Europe with my family on vacation and noticed […]

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