Millennials will outnumber Baby Boomers by 2030.

WHO Are These Millennials?

WHO Are These Millennials? The term “Millennials” has become widely used to identify the generation of U.S. people born from 1980 through 2000. They also have been referred to as “Generation Y” (Gen Y) following the low birth rate generation born from 1960 to 1980 referred to as “Generation X” (Gen X) and, more descriptively, as the “Baby Boomer Babies”. More recently, others have referred to them as the “Boomerang Generation” because of the propensity to return to their parental homes upon being unsuccessful in securing employment after the Great Recession. That trend has declined with the improvement of employment potential in recent years. A 2006 study, when the Millennials […]

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Millennials are a new consumer.

Baby Boomer Kids

Baby Boomer Kids Whether you call them “Baby Boom Echo”, “Generation Y”, or “Millennials“, the young adults born during the two decades of 1980-1999 constitute the biggest surge of population since the Baby Boom of the 1940s and 50s—almost 80 million Americans emerging from teen-agers into young adults. Many pundits of the past have assumed that these consumers will simply adopt the “Achiever” and “Striver” personalities of their parents. But they will be wrong. Recent research for the Kiplinger Newsletter indicates that the major difference between Baby Boomers and their kids is “familiarity with technology”. The Kiplinger research finds that, more than any other generation, “Gen Y’ers see technology as […]

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Larger homes for the affluent new world.

New Homes For Who?

New Homes For Who? The National Association of Home Builders’ annual survey of new home prospective purchasers is based on the opinions of 3,682 prospective homeowners in the summer of 2012. It is presented as a reputable sample of potential American homebuyers. But is it? The NAHB survey reports that new home consumers are requesting larger homes with four or more bedrooms and builders across the nation appear to be responding with their latest versions of family homes.  A two-story dwelling with functional open space planning on the ground floor, and served by energy conservation features are preferences that rank ahead of neighborhood location in this survey (the historic key […]

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