PTC-Computer-Solutions-Parker-Associates-blog-July-2019-doandnotodo

Marketing Do’s and Don’ts

Why your marketing is failing and what to do about it As marketing consultants to developers since 1982, we at Parker Associates have had the opportunity to constantly meet business leaders who have questions about marketing or are curious about how to market to their prospects. Almost every conversation starts with “Our marketing strategy isn’t working…” or “We need a new marketing strategy that will help us reach more customers.” After a few consultations where we dig a little deeper, there’s nearly one common reason why most companies struggle to generate success through their marketing efforts: They define marketing by thinking about tactics instead of strategy. Marketing tactics vs. marketing […]

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Waterfront restaurant, Perth, Ontario

Homeward Bound

Homeward Bound Over past years, Marilynn and I have traveled to many foreign lands and learned from their diverse physical structures as well as enjoyed their unique attractions and cultures. This year, an important convention in Pittsburgh suggested the opportunity to drive to that destination and then continue north to our homeland of Ontario, Canada. It was a memorable journey both for renewing lifelong friendships as well as experiencing new and historic communities. Pittsburgh is one of two large cities we experienced on this trip. The second is Toronto which was my home away from home during my initial university years. Both provide exceptional living environments for residents as well […]

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