Parker Associates can define WHO your target market is.

Are You Ready?

Economists at the Las Vegas 2015 International Builder Show expressed optimism about the year ahead in terms of national economic growth and the strengthening housing market. They cited a stronger labor market, low interest rates, improving mortgage availability and growing pent-up demand as factors that will boost new home sales and accompanying commercial growth in 2015. In its current issue, the Realtor magazine supported this optimism, although tempered with the impact of less certain health of the global economy. Neither addressed the issue of consumer needs and preferences, as well as ability to buy. Although there can be little doubt that the economic growth indicators cited above, in addition to […]

Read More »

Communication is key to sales and marketing.

The English Language

There appears to be an increasing movement in the United States to force all residents to speak the English language. And yet, for a great many newcomers from other cultures, our language is full of contradictions and pronunciations that are difficult to understand, let alone master in everyday speech. They often find it embarrassing to seek help in their mother tongue from a friend in order to express themselves satisfactorily. For example, listen to two newscasters speak about “data”—one pronounces it with a hard “a” and the other uses a soft “a”—yet they exchange the two quite different-sounding words with each other as though they are the same; and, indeed, […]

Read More »

Millennials are a new consumer.

Baby Boomer Kids

Baby Boomer Kids Whether you call them “Baby Boom Echo”, “Generation Y”, or “Millennials“, the young adults born during the two decades of 1980-1999 constitute the biggest surge of population since the Baby Boom of the 1940s and 50s—almost 80 million Americans emerging from teen-agers into young adults. Many pundits of the past have assumed that these consumers will simply adopt the “Achiever” and “Striver” personalities of their parents. But they will be wrong. Recent research for the Kiplinger Newsletter indicates that the major difference between Baby Boomers and their kids is “familiarity with technology”. The Kiplinger research finds that, more than any other generation, “Gen Y’ers see technology as […]

Read More »

Market Research is needed before embarking on a project.

Build it. . . and they will come?

The real estate development industry contains many examples of outstanding buildings and entire community creations that proved financially successful because of beautiful design and/or great timing. Thus, the familiar phrase: “Build it and they will come!”—an adaptation from the script of the 1989 movie, “Field of Dreams”, about an Iowa farmer who builds a baseball field in his cornfield based on a dream in which he heard a voice promising to revive a deceased Chicago baseball star by the phrase “If you build it, he will come.” The movie produced the fantasy revival of the former baseball star and his team, followed by crowds of mythical fans to support the […]

Read More »

Caribbean Tourism Returns.

. . . Set To Rise Again

The tourist industry in the Caribbean Basin was enjoying record revenues prior to the devastating impact of the American Great Recession in 2008-09. American tourists suddenly stopped traveling, causing critical cutbacks to hospitality providers in many of these countries which relied upon American tourists for a majority of their revenues. Existing resort hotels cut prices to the bone and many new resort developments were abandoned or foreclosed by financial lenders. Now, after five years of gloom and doom, signs of returning economic progress have motivated hoteliers to plan for a resurgence of the tourist industry. During 2012 and the first quarter of 2013, leading American hoteliers have announced plans for […]

Read More »

Urban Sprawl consultants, Parker Associates.

A Perspective On Urban Development Sprawl

Over the past few years, many writers have confused urban development sprawl with population density – the lower the density, the greater the sprawl. Others have simply used sprawl to describe any type of urban development they personally find distasteful. The word has become a cliché for a wide variety of urban conditions without specific definition. Webster’s Dictionary describes sprawl as “to spread or develop irregularly” — a definition that applies to a great many urban areas at any density. The linear blight caused by major city streets suffering from unregulated peripheral development, both old and new, is likely to be accepted by most observers as fitting the negative image […]

Read More »