PTC-Computer-Solutions-Parker-Associates-blog-July-2019-doandnotodo

Marketing Do’s and Don’ts

Why your marketing is failing and what to do about it As marketing consultants to developers since 1982, we at Parker Associates have had the opportunity to constantly meet business leaders who have questions about marketing or are curious about how to market to their prospects. Almost every conversation starts with “Our marketing strategy isn’t working…” or “We need a new marketing strategy that will help us reach more customers.” After a few consultations where we dig a little deeper, there’s nearly one common reason why most companies struggle to generate success through their marketing efforts: They define marketing by thinking about tactics instead of strategy. Marketing tactics vs. marketing […]

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PTC-Computer-Solutions-Parker-Associates-blog-July-2019-1920-Raymond-Loewy

4 Letters to Selling Anything

Why do people buy? One of the keys to being able to sell a product is to understand what makes it sell. Some things don’t change, people like to buy things because they want it or need it. But, there are always choices. How do you stand out in a crowd is how you will be noticed. People are often torn between a curiosity about new things and a fear of anything too new. As a result, they tend to gravitate to products that may be a bit outside what they are used to but also not too far from what they are accustomed to. The theory, developed a hundred […]

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Caribbean Tourism Returns.

. . . Set To Rise Again

The tourist industry in the Caribbean Basin was enjoying record revenues prior to the devastating impact of the American Great Recession in 2008-09. American tourists suddenly stopped traveling, causing critical cutbacks to hospitality providers in many of these countries which relied upon American tourists for a majority of their revenues. Existing resort hotels cut prices to the bone and many new resort developments were abandoned or foreclosed by financial lenders. Now, after five years of gloom and doom, signs of returning economic progress have motivated hoteliers to plan for a resurgence of the tourist industry. During 2012 and the first quarter of 2013, leading American hoteliers have announced plans for […]

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Competitive Advantage of Canada as summarized by Parker Associates.

The Competitive Advantage

William J. Ferguson, CEO of Ferguson Partners Ltd, the prestigious international management and executive placement firm headquartered in Chicago, has written a new book entitled Market Discipline. It describes opinions of Canadian investment executives on the reasons behind the stable growth of that country’s economy and real estate industry during the disastrous Great Recession in the United States and globally. As president of REALpac, the Real Property Association of Canada, Ferguson enjoyed access to Canada’s industry leaders in providing core input to this new book, which is sub-titled “The Competitive Advantage: Lessons from Canada’s Real Estate Leaders”. The book begins with lauding the wisdom of Canada’s bankers in giving priority […]

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Giving is one of the great feelings. Give housing.

On Giving . . .

On Giving . . . Again this year, Marilynn and I watched the two-hour “CNN Heroes” television program that honors individuals from around the world, who give their personal energy and limited resources to helping others in need.  Topics range from a grey-haired women in Nepal who devotes her energies to rescuing children from prison terms served with a convicted parent, and then taking care of them in her own home (2012 Top 10 Hero of the year), to a former addict in Butte, Montana who operates a rescue mission for homeless drug addicts. The activities of each of these compassionate “heroes” is presented in a brief giant-screen pictorial before […]

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