Parker-Associates-Realtor-Limitations-June-Blog

Realtor Limitations

A major issue for small homebuilders and individual homeowners in this country is selecting a sales professional to sell their homes. The builder or owner is seldom skilled in the practice of selling and commonly even less skilled in selecting professionals for this role. The task becomes especially difficult insofar as selling homes from a fixed location requires different skills than the more common practice of selling a broad array of offerings. The “site agent” combines selling skills with specific knowledge of available offerings and, like general sales, income commonly is based upon performance — what you sell determines what you earn. Realtors are a well-known name for a substantial […]

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