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Second Homes & Investing

Disposable Income Soaring Thinking about buying a vacation home? You’re not alone. Second homes  are highly sought after now as Americans’ net wealth and disposable income soar to their highest levels on record. Not only are folks eating out more, buying RVs and luxury goods, they’re increasingly looking for a place that they can get away to and they want to decorate these homes with the best furniture too and companies as CraftSide offer exactly this, so they can make the home look the way they want. That trend has pushed real estate prices up quite a bit, especially in hot markets such as Martha’s Vineyard, the Florida Keys and […]

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Affordable Housing Held Back

Economists identify an unseen force holding back affordable housing When the smoke cleared after the Great Recession, the home builders who survived were in a surprisingly strong position. They had fewer competitors and more power in their local markets. They have since built on that advantage, consolidating until many markets are controlled by just a few builders. Their power has exacerbated the country’s affordable-housing crisis, some economists say. U.S. housing debates rarely involve the “O” word. But oligopolies, a cousin of monopolies in which a few powerful players corner the market, are emerging everywhere. From 2006 to 2015, the number of builders who controlled 90 percent of a typical market […]

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Home Design Trends

10 Home Design Trends on the Rise See popular features and styles for kitchens, bathrooms, dining rooms and more catching on with Houzz users lately. Home design journalist writing about cool spaces, innovative trends, breaking news, industry analysis and how to improve the looks of your home, using resources for this. Home Design Trends Homeowners Want What will homeowners be asking for in their homes in the near future? While a crystal ball wouldn’t be realistic, a reliable alternative is to look at what’s catching on now and assume those trends in color, function and style will only proliferate in the coming weeks, months and years. After combing through hundreds […]

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Fletcher Davis – Waterways, Richmond Hill, GA – Market Evaluation

“Located just outside of Savannah, Georgia, this 2,300-acre conservation based community is nestled into the natural land form. While it is designed for 3,000 residential units (over 2,300 acres), you will never know it, due to the careful attention to conservation corridors, buffers, and thoughtful site planning. Planned outdoor pursuits include the Bill Dance fishing experience, bird watching, extensive hiking and kayaking trails, several miles of interconnected lakes, and over six miles of spectacular Oak Hammock waterfront along the Ogeechee River. Additionally, we have access to the Atlantic Ocean through our 200 slip marina and pier, which is currently under construction.” Fletcher Davis ~ Waterways Website Parker Associates was asked […]

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Rents on the Increase

Cities in America’s Sun Belt Experienced the Fastest Growth but the National Average Rent Stagnated in January Rent data for January of 2019 in comparison to January of 2018 shows that the Sun Belt states have been on the increase while the National average leveled off. Data from the recent Yardi Matrix reveals some key takeaways: The national average rent reached $1,420 in January 2019, a year-over-year increase of 3.3% ($45), according to data from Yardi Matrix. Among the nation’s 250 largest cities, 93% have seen rent increases compared to January 2018, 5% remained flat, and only 2% of cities have seen apartment prices decrease. Rents rose most rapidly in […]

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Focus on Business Conduct and Ethics

Creating a Clear Code of Conduct and Ethics and Conveying it is a MUST Working with businesses of all sorts, PTC and the REMA Team cannot emphasize enough how important it is to have a CLEAR Code of Conduct and Ethics for all employees of the business and the way they convey this to their prospects and clients. It’s just “good business” to let everyone know of the commitment to the foundations of what America is made of. All businesses should require its officers and employees (including the officers and employees of its subsidiaries and affiliates) to observe high standards of business and personal ethics in the conduct of their […]

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Buyer Psychology

10 Tidbits Every Seller Should Know Buyers, like anyone, have some tendencies when looking to procure a product. As a seller, these are some things that you should know. PTC Computer Solutions and Parker Associates have worked hard since 1982 to understand the psychology of buyers. Here are ten things that every seller should know about the buyer psychology, especially if you are trying to sell over social media. In social selling, prospect knowledge is power.  We can never know enough about our potential buyers, especially the specific reasons they buy (and don’t buy) from us. With powerful knowledge in mind, here are 10 buyer psychology nuggets every social seller […]

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The Feds & Housing

Feds may scale back Housing Mortgages in 2019 The federal government may scale back its mortgage market role in 2019. Mark Calabria was nominated to lead the Federal Housing Finance Agency, which oversees Fannie Mae and Freddie Mac. He wants Uncle Sam out of the market. Two big steps he could take: Raise lender fees, Cut conforming loans’ size. The GSEs charge lenders a fee to back their mortgages on the secondary market. Upping those could make other financial institutions more attractive buyers for lenders. The GSEs can buy only loans of a certain dollar amount, known as conforming loans. Private lenders try to stay below that limit, as they […]

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Housing Markets Loosening Up

Market Showing Signs of Slowing After years of demand outstripping supply, the housing market is finally loosening up.  Kiplinger reports that builders are scrambling to put up more homes and more homeowners are putting up “For Sale” signs.  But, the rebound will be slow and uneven. The process is just getting started.  Listings across the US are up one percent from a year ago which is not much of a gain, but it’s the first increase since 2015.  In 130 of the nation’s 500 largest metro areas, inventories are rising.  That’s up from 70 a year ago. Inventories will remain low a while longer, and prices figure to keep climbing.  […]

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Millennial Psychographics

At Parker Associates, we have always emphasized the WHO in our approach to positioning and marketing new residential home products and communities.  In addition to gathering and analyzing traditional demographic details as we examine the development potential at a particular site, we have been refining our outlook on consumer psychographics for more than 30 years.  Our method, based on American psychologist Abraham Maslow’s hierarchy of needs has optimized the sales operations of hundreds of builders and developers throughout United States and abroad. Maslow classified human development in terms of four stages related to advances in living standards from “survival” at the bottom, to “self-actualization” at the top of his hierarchy.  […]

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