PTC-Computer-Solutions-Parker-Associates-blog-March-2019-IoT

IoT Apps in Real Estate

3 Key IoT Applications to Improve Your Real Estate Assets The Internet of Things (IoT) applications in real estate are promising. From predictive maintenance to accelerated decision making to increased energy efficiency, IoT will improve both the real estate industry and our everyday lives. Buying a home is one of the most significant commitments that anyone can make in their life. Whether you’re looking to buy a house that will stick around for a while, or you’re searching for that perfect investment property, chances are you’re going to be worried about some of the burdens that come with property ownership. IoT can help. This article will go over three of […]

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PTC-Computer-Solutions-Parker-Associates-blog-February-2019-rent-increase

Rents on the Increase

Cities in America’s Sun Belt Experienced the Fastest Growth but the National Average Rent Stagnated in January Rent data for January of 2019 in comparison to January of 2018 shows that the Sun Belt states have been on the increase while the National average leveled off. Data from the recent Yardi Matrix reveals some key takeaways: The national average rent reached $1,420 in January 2019, a year-over-year increase of 3.3% ($45), according to data from Yardi Matrix. Among the nation’s 250 largest cities, 93% have seen rent increases compared to January 2018, 5% remained flat, and only 2% of cities have seen apartment prices decrease. Rents rose most rapidly in […]

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PTC-Computer-Solutions-Parker-Associates-blog-February-2019-social_trends_2019_info

10 Social Media Trends for 2019

Top Ten Social Media Trends to Watch in 2019 At PTC, we have seen a number of trends already developing in 2019. While it’s clear that Social Media platforms have been sources of information for many, it has been increasingly more looked to for all consumer revelations though much more with a wary eye. Users are increasingly leery of the information on social media. As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is scattered across various social platforms, not to mention apps and other online diversions. Brands that hope to capture consumers’ attention and […]

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PTC-Computer-Solutions-Parker-Associates-blog-February-2019-Target-Audience

Dynamic Audiences in Google Analytics

Reach More Customers with Dynamic Audiences As reported by our partner in business, PTC Computer Solutions, Dynamic Audiences for Google Analytics is a great tool for business. For businesses to make the best decisions about where to invest their marketing budget, it’s critical that they understand user behavior on both their web and app properties. And while a website is often the first customer touchpoint, for many businesses, apps are where customers are spending more of their time. As a result, marketers need to capture audience insights from their app analytics that they can then take action on, both within and outside of their apps. Google Analytics for Firebase, an […]

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PTC-Computer-Solutions-Parker-Associates-blog-January-2019-follow-these-tips-and-learn-how-to-motivate-yourself

How to Motivate Yourself

Doing Things You Don’t Want to Do No matter how generally motivated you are, all of us have some tasks that we don’t want to do. Maybe we find them boring, pointless, draining, time consuming, annoying, or anxiety producing. So how do you get moving in these types of situations? The first step is to recognize that getting motivated doesn’t mean that you have to experience a particular feeling, like excitement or anticipation. Instead, motivation is simply one or more reasons you have for acting in a certain way. You can decide to do something without ever getting excited about it by finding a personally meaningful why. For example, you […]

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PTC-Computer-Solutions-Parker-Associates-blog-January-2019-Website-Mistakes

Website Mistakes

When Hosting Websites, Avoid These Pitfalls With client services, it can often seem like you’re riding an income roller coaster that you can’t escape. Some months you’re flush with cash and in others, you’re barely scraping by. It’s a tough and very stressful place to be, which is why so many designers and developers are on a quest to end the feast or famine cycle by adding recurring revenue to their businesses in the form of monthly website support and maintenance. Website maintenance plans are great for business, but … Adding website support and maintenance services to your business generates recurring revenue, improves cash flow, provides breathing room, maximizes client […]

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Housing Markets Loosening Up

Market Showing Signs of Slowing After years of demand outstripping supply, the housing market is finally loosening up.  Kiplinger reports that builders are scrambling to put up more homes and more homeowners are putting up “For Sale” signs.  But, the rebound will be slow and uneven. The process is just getting started.  Listings across the US are up one percent from a year ago which is not much of a gain, but it’s the first increase since 2015.  In 130 of the nation’s 500 largest metro areas, inventories are rising.  That’s up from 70 a year ago. Inventories will remain low a while longer, and prices figure to keep climbing.  […]

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Parker-Associates-blog-August-2018-socialmedia-staying-on-top

Five Steps to Rule Social Media

Whether on Facebook, Instagram, LinkedIn, Twitter or something else, ruling the leaderboard is an essential to marketing and brand awareness Social Media is a great place to raise awareness of you and your brand.  But, there are some key components to avoid becoming stale in Social Media circles.  Here are some key steps to success as a part of some of the research Myopolis has done recently: Post great content – at least once per day, you need to be posting something that is both relevant and recent. Twice per day is even better. Request friends, connections, links, citizenship, or whatever – the more people you can interact with, the […]

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Parker-Associates-blog-August-2018-form-over-function

Form Over Function

How to Balance Costs and Aesthetics in New Home Design Building a house is expensive. There’s no question about it. It’s probably the single biggest investment of anyone’s life. And as such, it takes time and effort from the new homeowner, architect or designer, engineers, and contractor to make it successful and be exactly what the homeowner always dreamed it would be and more. But, to build a house AND make it cost-effective requires even more effort to ensure that the right decisions are being made while retaining the discipline required in the approach to keep it affordable. Recently, I was in Europe with my family on vacation and noticed […]

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Parker-Associates-blog-August-2018-construction-site-2guys

Top Things Every Subcontractor Wants From a Builder

Retaining Skilled Workers Finding and retaining skilled trade workers is a battle every builder has to fight. Things have only gotten tougher as the shortage of skilled labor continues in many regions throughout the country, but that doesn’t mean all hope is lost. To attract workers from the skilled trades, you need to make sure your company is one that subcontractors actively want to work for. To make that happen, here’s what you need to do. Make sure your business is organized Working well with the trades requires careful planning and consistent communication. In an industry with so many moving parts, these organizational basics can be a challenge, but subs […]

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