PTC-Computer-Solutions-Parker-Associates-blog-February-2019-rent-increase

Rents on the Increase

Cities in America’s Sun Belt Experienced the Fastest Growth but the National Average Rent Stagnated in January Rent data for January of 2019 in comparison to January of 2018 shows that the Sun Belt states have been on the increase while the National average leveled off. Data from the recent Yardi Matrix reveals some key takeaways: The national average rent reached $1,420 in January 2019, a year-over-year increase of 3.3% ($45), according to data from Yardi Matrix. Among the nation’s 250 largest cities, 93% have seen rent increases compared to January 2018, 5% remained flat, and only 2% of cities have seen apartment prices decrease. Rents rose most rapidly in […]

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PTC-Computer-Solutions-Parker-Associates-blog-February-2019-greenliving

Living Green IS Important to Consumers

84 Percent of Residents Say Living in a Green Home is Important to Them; 85 Percent Believe Living in a Green Home Benefits Their Health A recent survey of more than 2,800 U.S. apartment residents revealed that 84 percent of respondents say living in sustainable/green homes is important to them and 85 percent believe living in sustainable/green homes is beneficial to their health. In this Sustainable Living Index survey, the residents were surveyed on their views regarding sustainability and green living. “This survey highlights that residents care about the environment and their health. They want homes that enable them to live a greener, healthier lifestyle” The survey of residents was […]

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PTC-Computer-Solutions-Parker-Associates-blog-January-2019-housing-expectations

What to Expect From the Housing Market in 2019

Homebuyers & Sellers Hesitate Changes in mortgage rates may cause homebuyers and sellers to hesitate about jumping into the market, while renters benefit from higher homeownership rates. Whether you’re looking to buy or sell a home in 2019 – or find the perfect rental – it helps to know what you’re up against. Fortunately, Parker Associates and PTC are always actively on top of the latest market trends. The recent US News report indicates a few key aspects to what we can expect in 2019.  In many markets, the trend of a low volume of homes on the market compared to the number of buyers that has been fueling bidding […]

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PTC-Computer-Solutions-Parker-Associates-blog-January-2019-Mortgage

The Feds & Housing

Feds may scale back Housing Mortgages in 2019 The federal government may scale back its mortgage market role in 2019. Mark Calabria was nominated to lead the Federal Housing Finance Agency, which oversees Fannie Mae and Freddie Mac. He wants Uncle Sam out of the market. Two big steps he could take: Raise lender fees, Cut conforming loans’ size. The GSEs charge lenders a fee to back their mortgages on the secondary market. Upping those could make other financial institutions more attractive buyers for lenders. The GSEs can buy only loans of a certain dollar amount, known as conforming loans. Private lenders try to stay below that limit, as they […]

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Top Things Every Subcontractor Wants From a Builder

Retaining Skilled Workers Finding and retaining skilled trade workers is a battle every builder has to fight. Things have only gotten tougher as the shortage of skilled labor continues in many regions throughout the country, but that doesn’t mean all hope is lost. To attract workers from the skilled trades, you need to make sure your company is one that subcontractors actively want to work for. If you’re interested in having something newly built, such as your home or a part of your home, call on Columbus remodeling contractors. To make that happen, here’s what you need to do. Make sure your business is organized Working well with the trades requires […]

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The Marketing & Sales Audit

Many developers and builders operate without looking closely at the Marketing and Sales efforts or who is operating them.  It’s a common mistake, especially in good times when things are selling without too much difficulty.  But, it’s a mistake. Examining Marketing and Sales Activities The Marketing and Sales Audit examines all marketing and sales activities with respect to the four phases of the REMA Marketing and Sales System: CONTROL, MARKET, SELL, and MONITOR (the REMA System diagram is shown here). The examination includes diagnostic analysis of activities resulting in a detailed report on conclusions and recommendations from Salesforce team The primary focus of the Marketing Audit is on information maintained […]

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Parker Associates has been assisting developers with the management of their Development and Marketing since 1982. Success starts with proper management.

Development Management

Many developments move forward with the thought that they can work through the needed requisites with their current team in place.  However, sometimes these teams don’t have all of the necessary parts to work through the entire development.  In other cases, the team needs a non-biased third party to help move the development forward in the direction necessary without too much conflict among the current team members.  The REMA Team can help. The principals of REMA have been responsible for development management of several large-scale planned communities in addition to serving as strategic advisors to several others in the United States, Europe and Africa. Dr. Parker received his doctorate in […]

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Sustainable Development

Sustainable development is defined as “development that meets the needs and aspirations of the present without compromising the ability of future generations to meet their own needs”. Thus, sustainable development is the organizing principle for sustaining finite resources necessary to provide for the needs of future generations. Parker Associates and PTC Computer Solutions have teamed together with REDdot Marketing to form the Real Estate Marketing Alliance (REMA) providing a full real estate solution for the benefit of our clients.  We are working with more and more developers and builders as well as other clients looking to provide more sustainability in their projects and businesses. Our clients include restaurants looking to […]

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green-buildings-Parker-Associates-blog-may-2018

Better Building for Living Green

The term “Green Building” has become ubiquitous in the building industry over the past few years.  Unfortunately, many builders and manufacturers are guilty of offering the bare minimum in Eco-friendly products and features while touting the maximum in benefits.  This has led to “green washing” leaving many consumers confused and skeptical about green claims. A client of ours, TerraWise Homes, is a true green builder.  They understand that most people are interested in being green.  But first and foremost, home buyers at every stage of the buyer spectrum are looking at the bottom line for real cost/value benefits.  The Net-Zero Energy approach to home design and construction brings the latest […]

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The Real Estate Marketing Alliance Sales and Marketing Process Flow.

Integral Marketing Model: The Real Estate Marketing Alliance Solution

Integral Marketing: The REMA Solution Successful real estate marketing consists of four phases that are most commonly executed in sequential order as (1) Market Research, (2) Consumer Attraction, (3) Merchandising and (4) Processing. Each of these phases has matured in recent years to accommodate the advances of digital technology (getting exclusive leads for home service contractors, etc). These advances offer not only greater efficiency for each phase—combining speed with accuracy—but also open opportunities to a more effective solution by iteration amongst components of each phase. In short, our computers now offer the ability to integrate all four phases of marketing into a stronger and less costly marketing plan that produces […]

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