So, you want to be a sales professional. A summary of the presentation at NEFBA's SMC meeting by Dr. David F. Parker.

So You Want To Be A Sales Professional

(Summary of  David F. Parker presentation to Jacksonville NAHB Sales & Marketing Council, 10/12/12) Many new home and general sales agents fail to reach their potential because of misinterpretation of the scope of their chosen occupation. They have learned that their objective is to assist a potential home-buyer with finding a suitable house.  Pursuing this objective often results in general real estate agents assuming the role of tour guide to introduce the consumer to a list of available houses for sale selected by price range and geographical area. New home sales agents often adopt a similar misinterpretation by focusing on demonstration of the merits of their model homes. Both approaches […]

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