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Buyer Psychology

10 Tidbits Every Seller Should Know Buyers, like anyone, have some tendencies when looking to procure a product. As a seller, these are some things that you should know. PTC Computer Solutions and Parker Associates have worked hard since 1982 to understand the psychology of buyers. Here are ten things that every seller should know about the buyer psychology, especially if you are trying to sell over social media. In social selling, prospect knowledge is power.  We can never know enough about our potential buyers, especially the specific reasons they buy (and don’t buy) from us. With powerful knowledge in mind, here are 10 buyer psychology nuggets every social seller […]

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2017-real-estate-and-the-economy-infographic

Multifamily Sales Dipping

Multifamily Sales Dipping through 2017 Parker Associates has been involved in some market studies lately including researching the latest trends in multifamily sales. The US Multi-Family industry experienced strong investment sales totals in 2015 and 2016, combining for more than $310 billion.  But 2017 hasn’t been as lucrative.  Though the year isn’t over, the sales thus far in 2017 have lagged well below that for 2016 at this time.  So far in 2017, there appears to be a slow-down in the investment market as sales totaled roughly $63.6 billion through the end of June, a 13 percent drop from the first half of 2016 when sales totaled more than $72 […]

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