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4 Letters to Selling Anything

Why do people buy? One of the keys to being able to sell a product is to understand what makes it sell. Some things don’t change, people like to buy things because they want it or need it. But, there are always choices. How do you stand out in a crowd is how you will be noticed. People are often torn between a curiosity about new things and a fear of anything too new. As a result, they tend to gravitate to products that may be a bit outside what they are used to but also not too far from what they are accustomed to. The theory, developed a hundred […]

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