The Marketing & Sales Audit

Many developers and builders operate without looking closely at the Marketing and Sales efforts or who is operating them.  It’s a common mistake, especially in good times when things are selling without too much difficulty.  But, it’s a mistake.

Examining Marketing and Sales Activities

The Marketing & Sales Process developed by Parker Associates.

The Marketing & Sales Process developed by Parker Associates.

The Marketing and Sales Audit examines all marketing and sales activities with respect to the four phases of the REMA Marketing and Sales System: CONTROL, MARKET, SELL, and MONITOR (the REMA System diagram is shown here). The examination includes diagnostic analysis of activities resulting in a detailed report on conclusions and recommendations.

The primary focus of the Marketing Audit is on information maintained by the Client on product offerings marketing expenditures, lead generation, conversion to site visitors and purchasers and characteristics of prospects and purchasers. Interpretation of these data relative to The REMA Team’s experience with other community developments provides a basis for evaluating the marketing communications and product offerings.

The REMA Team is an alliance of professionals in the real estate industry focused on research ,data, and how it can be used in marketing and sales with our expertise in understanding and interpreting the data we gather for our clients.  We focus on ensuring that visualizations are clear and accurate, giving decision-makers confidence in their choices.  Data is data, but visualizing the data is what makes the difference.  Explore both the spatial and non-spatial data in several different formats to understand it fully such as mapping, charting, and tabular.  Interpretive data follows in qualitative, quantitative, and temporal data formats.  Understand what will suit your situation best.  We’d enjoy the opportunity to connect with you.  Contact us directly to discuss your personal situation.

Stay on top of the latest market research showing important housing data that can help in the real estate industry. Contact us for more information.

Read more in the Blog.

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