Top Community Amenities for New Neighborhoods

Parker Associates Blog June 2018 Oakmont Gainesville Pathways and Pool Area

Top Community Amenities in New-Home Neighborhoods

New home neighborhoods need to be aware of their homebuyer’s needs.

The new homebuyer is not just searching for a new home.  As they begin the search for a new home, they’ll also be searching for the right neighborhood. Here are some of the top community amenities homebuyers are looking for and those that homebuilders are offering their buyers to help find the right home – and the right neighborhood.

One important thing to keep in mind when looking for a new home is adding value to the home through the quality of the neighborhood and its amenities.  That’s exactly what homebuilders aim to do by offering a variety of amenities in their new-home communities.  Not only do amenities add value, but the homeowners get the added benefit of simply being able to use them as desired.  It’s a win-win.

Top Community Amenities

Parker Associates Blog June 2018 Town of Tioga Community Center

Parker Associates Blog June 2018 Town of Tioga Community Center

As per a recent study in the market Parker Associates subscribes to, homebuyers are increasingly looking for green space and trail systems for walking, running and biking. So it’s no surprise that builders are developing more parks and trails in nearly every community.

In fact, green space and trail systems were the No. 1 and No. 2 desirable community features. A full list of top amenities can be found below:

  1. Parks and green spaces
  2. Paved trail systems for walking, jogging, biking, etc.
  3. Main street village centers with retail services and cafes for gathering and socializing
  4. Outdoor, resort-style pools
  5. Exercise rooms and equipment
  6. Natural (unpaved) trail systems for hiking and walking

Even More Amenities

Parker Associates Blog June 2018 Oakmont Gainesville Pathways

Parker Associates Blog June 2018 Oakmont Gainesville Pathways

And if those six amenities mentioned above don’t suit your fancy, there are still even more amenity trends taking over the new-home nation.

“We found that it’s the custom touch to the amenities we offer that really appeals to our buyers,” says Marshall Gobuty, developer of the award-winning Mirabella community in Bradenton, Fla., designed for 55-plus active adults. “A dog park just for the residents’ four-leggers and two pickle ball courts address two recent trends adopted by many master-planned communities, and which are offered at Mirabella in a more personal environment.”

Pet-focused amenities were a topic that also came up in McCune’s presentation at IBS.

“Pets are now family members and, increasingly, for-rent and for-sale communities are responding to homebuyer demands for dedicated spaces to care for the four-legged family members,” she said, adding that dog parks show up in almost every community she sees, in addition to the occasional dog-wash station.

So when choosing the neighborhood that’s right for you, it’s best to keep in mind the lifestyle and activities you’re interested in and look for those in your potential new community. Chances are, a new-home community out there will have something for you, no matter how adventurous you may be.

“We’ve learned that today’s homebuyers will not settle for a community that doesn’t echo their needs and expectations,” says Michael Lindeman, vice president of sales and marketing for Taylor Morrison’s Austin division. “Finding a community that offers the amenities you desire is important and makes the homebuying process worth every penny.”

And at Taylor Morrison’s Heritage at Vizcaya community, for instance, those pennies can get you amenities like craft and game rooms, yoga, Zumba and aerobics studios, bocce, tennis and pickle ball courts and even a porch area for hosting events like concerts and other activities.

“Each homebuyer is wonderfully unique, making it important to cater to both the adventure seekers and those who appreciate the quieter luxuries,” Lindeman adds.

Amenities Add a Sense of Community

Pickleball-Pool-Clubhouse-Golf-ConnesteeFalls

Pickleball-Pool-Clubhouse-Golf-ConnesteeFalls

One final agreement among all of the experts? In addition to adding a return on investment if you ever tried to sell your home, amenities are there to provide members of the neighborhood an overall sense of community.

“An amenity-rich community obviously helps with resale value,” says Gobuty, “but of equal importance to buyers: a diverse offering of leisure activities that fosters a stronger sense of community.”

Steve Snoddy, vice president of sales for Phoenix-based AV Homes, agrees.

“We like to create a community, which means we want people to utilize the amenities we build to help bring people together and have an enjoyable living experience when they’re outside of their home,” he says. “It’s not the home, it’s not necessarily the neighborhood; it’s the lifestyle that is offered with that community.”

One way AV Homes helps accomplish this lifestyle is by providing some of its neighborhoods with community directors, whose jobs are to set up various events and activities within and around the community for its residents.

For instance, in AV Homes’ CantaMia community, their director arranges outings to Phoenix Suns games.

“It’s really all about trying to connect people with the neighborhoods,” Snoddy says. “It provides a reward for us, but it also really provides a sense of community for the people living there.”

Parker Associates works extensively on understanding your market, your consumer, and your goals.  We don’t just make it up, we take the time and commit the resources to researching the market and the consumer make sure we get it right.  We are YOUR advocate by being the Consumer advocate.

Spend time looking at what you are trying to acquire, develop, or sell to learn how you can improve the success of what you are offering.  Parker Associates helps understand the consumer by answering WHO will buy, WHAT they will buy, and HOW they will buy it.  When the research is completed and the analysis is done, having the answers to these questions will reveal what will provide the best success for your project.  Keep asking WHO, WHAT, and HOW and keep developing to fit the need.

The Parker Associates process starts with a confidential review and consultation to learn more about our processes. Then Contact Us to put Parker Associates working for you.

David WB Parker is a principal of Parker Associates of Jacksonville, Florida, marketing consultants to the real estate industry; President of PTC Computer Solutions, IT Specialist, and an active real estate sales professional with PARFAM REALTY based in Jacksonville, FL.  He can be reached at 904-607-8763 or via email davidwb@parkerassociates.com.

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