Development Management
Many developments move forward with the thought that they can work through the needed requisites with their current team in place. However, sometimes these teams […]
Successful Attraction through Market Research
Successful Attraction Selling Begins with Attracting Prospects Through Successful Marketing & Sales Tips for Real Estate Developers & Builders Market Research is ideally the first […]
First Impressions are Everything
First Impression Tips As we’ve said many times to Parker Associates’ clients, you don’t get a second chance to make a First Impression. While on […]
Millennials are Buying … But, Where?
Homeownership rates are on the decline for all age groups across the country, data from the U.S. Census Bureau shows. This trend is particularly pronounced […]
Stick to the Script
The Sales Process is, in many ways, much like a movie script that the Sales Associate guides the prospect through. With a movie script, in […]
Consumers Come First
THE MARKETING & SALES PROCESS Marketing & Sales Process by Parker Associates. The stakes are always high in any product development, but especially in real […]
Millennials Lead the Homeownership Resurgence
Millennials Lead the Homeownership Resurgence NAHB Economics reports momentum continues to build for the housing industry, as evidenced by recent news from the Census Bureau […]
Cause Marketing
Parker Associates is always looking at the true data. In this new era of social responsibility, what you don’t do can cost you. “Cause marketing” […]
BANT-ering Leads
It’s not enough to qualify visitors to your office, store, or sales center using the same old criteria, namely: Budgets, Authority, Needs, and Timeliness (BANT). […]
Economic Upturn
In the most recent Kiplinger letter, echoed in a recent Financial Overview by Chris Thompson of Wells Fargo, it is recommended to stay calm in […]