Communication, Not Silence

Stay On Top Keeping your customers and prospects informed is critical during this work environment. Stay on top of people’s minds when they need services or products. In fast-moving and uncertain situations, you need to communicate early and often with your key constituencies throughout a crisis. Even if you’re still trying to understand the extent of the problem, be honest and open to maintain credibility. Approach the situation with empathy. Put yourself in your constituents’ shoes to understand their anxiety and be as transparent as you can. In order to do this successfully, you can learn a lot from renowned CEOs like Andy Defrancesco. PTC Computer Solutions is OPEN FOR […]

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Understanding THIS Market

The Marketing & Sales Process Doesn’t Change The stakes are always high in any product development, but especially in real estate project developments, planned communities and new home sales programs. PTC Computer Solutions has worked closely with Parker Associates for years at understanding the Market in any environment. This is no different though the tools may be and we are working online and OPEN FOR BUSINESS. Parker Associates has perfected several unique processes for helping developers, builders and community managers take the necessary actions to effectively plan, position, market and sell to achieve success. We apply each of these proven processes, taking them from schematic concepts to real-time strategies for […]

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The 5 Best Ways to Detect Fake Social Media Accounts

How to Tell If You’re Talking to a Bot In 2018, Twitter took drastic action as part of an effort to slow the spread of misinformation through its platform, shutting down more than two million automated accounts, or bots. But Twitter shuttered only the most egregious, and obvious, offenders. You can expect the tricksters to up their game when it comes to disguising fake users as real ones. It’s important not to be swayed by fake accounts or waste your time arguing with them, and identifying bots in a Twitter thread has become a strange version of the Turing test. Accusing posters of being bots has even become an oddly […]

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The 7 Deadly Sins of Statistics

When the patterns are read correctly, statistics can be a very useful tool. Things can be very deceiving if the numbers aren’t appropriately analyzed. There are many ways to spin the numbers and it’s easy to fall into this trap. Here at Parker Associates and with the help of PTC Computer Solutions, we find it very important to look at the numbers objectively and without bias. This will help avoid some of the pitfalls of statistical analysis. Here are the 7 Deadly Sins of misinterpreting the numbers. 1. Assuming Small Differences Are Meaningful Many of the daily fluctuations in the stock market represent chance rather than anything meaningful. Differences in […]

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Preparing for Post Pandemic

Foundations of Recovery Although it might not seem like it in this moment, the foundation of your recovery from this emergency is already being laid. Every crisis evolves over an arc of time, through stages of “what was,” “what is,” and “what will be.” The present, “what is,” gets most of the attention because it’s immediate and urgent. In the case of coronavirus, if you took planning and preparation seriously before COVID-19 hit your area, you should have people who are handling present needs well. Take time to reflect on the people and cultural elements from “what was” that you want to preserve and how each step you take now […]

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Perfect 2020 Vision

What’s Ahead for the Economy Ok, so no one has a crystal ball. But, we can take some pretty good guesses at what’s on the horizon. Of course, much of it depends on some critical things going on nationally and globally. One thing’s not going away any time soon, the nation’s ever increasing ballooning debt which will be something that’s going to weigh very heavily on the economy. There are many other factors that are going to assert their conglomerate effects on us. Economists, executives and investors are reading the 2020 tea leaves with heightened scrutiny in an effort to divine what this year holds for the U.S. economy and […]

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Are States Ready for 2020?

Most states are financially healthy Most states’ financial health is looking up, thanks to the long bull market in stocks and a decade of steady economic growth that has lifted tax receipts. Most are boosting spending this year while still adding to rainy-day funds. Outlays are up 5% on average. But some are in better shape than others. And many face long-run fiscal challenges. Who’s Recession Ready? How ready are states for another recession, whenever it arrives? The Great Recession forced painful cuts that took years to recover from. 29 are well prepared, with enough saved in reserve funds to ride out a moderate recession without having to cut services […]

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Cap Rates and IRR

The Importance of Cap Rates The integral question, if you don’t know, is what is a cap rate? Now, mathematically, a capitalization rate (or “cap rate”) is an asset’s unlevered net cash flow divided by its value or purchase price.  It can also be thought of as the reciprocal of a property’s price-earnings ratio (or “P/E ratio”). So, if a property is valued at a 5% cap, the value is 20x (i.e. 1/.05) the current net cash flow. What is the importance of a Cap Rate? It provides a value of the property in terms of the potential capital it can provide, thus the name. But, often people are looking […]

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Verifying Energy Efficiency

Many Builders are Getting Away with Vague Statements Many builders use the term “energy-efficient” to describe their homes when in fact they include very limited energy efficiency features or appliances. Don’t be fooled. Get a builder who takes energy-efficiency beyond the typical bare minimum by using holistic energy saving techniques at every stage of home design and construction. This Boynton Beach roof contractor has been operating for more than 40 years. From the foundation to the roof, ensure your builder gives customers the benefit of one of the most comprehensive standard features lists that include unmatched energy efficient elements to deliver high energy efficiency and lower utility bills. Artisan Electric […]

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2020 Marketing 101

Make a Lasting First Impression Thanks for the advice, I know. But, there are a ton of great ads that have been created through the years and so many of them fall short of this simple construct. With the Super Bowl coming up, it’s a good opportunity to talk about the first tenet of marketing. There have been so many great ads from mike morse for the Super Bowl through the years and, in fact, many people just watch the game for the ads. Well, that and the snacks served at some of the best parties people throw for the event. In truth, just between you and me, you might […]

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