Connestee Falls is a beautiful mountain community with lakes and forested hills on 3,900 acres surrounding a championship golf course and other amenities adjacent to a large clubhouse just outside the college town of Brevard, North Carolina. Since its founding in 1970, it has attracted 1,650 property owners of whom 1,315 have built homes on the property and over 40 percent of the homeowners live there year-round. They love all of the seasons. But over 600 lots remain vacant.
The Connestee Falls Property Owners Association, which owns all of the common land and amenities, as well as several hundred vacant lots, conducted a survey of owners in 2010 to which 60 percent of the property owner households responded with enthusiastic praise for their community and a desire to keep it in its natural state and informal community activities. However, they did support the goal of adding more members by marketing the remainder of their vacant lots and sharing their mountain paradise with more households.
Thus, in March 2012, after a lengthy search for professional assistance, the POA retained the Real Estate Marketing Alliance of Jacksonville, Florida to prepare a Strategic Marketing Plan for sellout of the vacant lots and resale of available existing homes in the community. Real Estate Marketing Alliance (REMA) is a combination of principals from Parker Associates, the 30-year-old development/marketing consultant firm, with RedDot Marketing specializing in applied marketing, PTC Computer Solutions, an expert in systems design and website creation, and the economics and finance skills of Monocle LLC in Chapel Hill, North Carolina. REMA was organized in 2009 to encompass all of the expertise required to create successful solutions to marketing new and existing communities in the post-recession recovery.. The four REMA principals concentrating on the Strategic marketing Plan for Connestee Falls combine their innovative expertise and experience extending from market research and accurate positioning through branding/advertising/public relations to websites and information systems for successful consumer attraction and sales conversion — an efficient and knowledgeable team coordinated toward the singular goal of achieving new residents for Connestee Falls.
The process of creating the Strategic Marketing Plan and ensuring its coordination with the majority opinions of property owners is well underway with consumer and competition research producing information to guide specific action programs. Results will be reported over coming months and years.
In the interim, the resident property owners are preparing to enjoy another wonderful summer season in their comfortable mountain environment, secure in the knowledge that their new team of experts are planning to introduce more compatible neighbors into their midst to share their fun and expenses of maintaining their relaxed mountain lifestyle.
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