Focus on Business Conduct and Ethics


Creating a Clear Code of Conduct and Ethics and Conveying it is a MUST

Working with businesses of all sorts, PTC and the REMA Team cannot emphasize enough how important it is to have a CLEAR Code of Conduct and Ethics for all employees of the business and the way they convey this to their prospects and clients. It’s just “good business” to let everyone know of the commitment to the foundations of what your business is made of. It is important to keep your business in order unless you want to run into any legal troubles that needs a corporate law firm to settle them.

All businesses should require its officers and employees (including the officers and employees of its subsidiaries and affiliates) to observe high standards of business and personal ethics in the conduct of their duties and responsibilities. Officers and employees of the company must have a clear understanding of the policy and practice it. PTC encourages having a policy with at least the basic principal of learning to practice honesty and integrity in every aspect of dealing with each other, the public, the business community, prospects, customers, vendors and government authorities. 

Company policy should distinctly focus on prohibiting unlawful discrimination against employees, shareholders, officers, prospects, customers or vendors. All persons should be treated with dignity and respect and they should not be unreasonably interfered with in the conduct of their duties and responsibilities. There should be no tolerance for anything else. For any legal concerns, contacting commercial lawyer or even commercial litigation lawyers services or someone like the business lawyer los angeles would be beneficial especially in the long-run if you’d like to keep your business protected legally.

For legal and business solutions, you can contact a professional like Robert K Bratt DLA Piper. Sometimes, companies get so focused on the profitability of the company that they might forget or stray from the guiding principles. It should be clear that no officer or employee should be misguided by any sense of loyalty to the company or a desire for profitability that might cause him or her to disobey any applicable law or company policy. It should be abundantly clear to everyone in the company, and to those with whom the company does business, that a violation of any policies will constitute grounds for disciplinary action, including termination of employment or affiliation.

It’s amazing how many times we encounter companies without a clear understanding of their policies, or, even worse, no written policies to consult.  It’s imperative to have a written guideline for everyone to see, understand, and consult as needed.

The REMA Team is an alliance of professionals in the real estate industry focused on research, data, and how it can be used in marketing and sales with our expertise in understanding and interpreting the data we gather for our clients.  We focus on ensuring that visualizations are clear and accurate, giving decision-makers confidence in their choices.  Data is data, but visualizing the data is what makes the difference.  Explore both the spatial and non-spatial data in several different formats to understand it fully such as mapping, charting, and tabular.  Interpretive data follows in qualitative, quantitative, and temporal data formats.  Understand what will suit your situation best.  We’d enjoy the opportunity to connect with you.  Contact us directly to discuss your personal situation.

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David WB Parker is a principal of Parker Associates of Jacksonville, Florida, marketing consultants to the real estate industry; President of PTC Computer Solutions, IT Specialist, and an active real estate sales professional with PARFAM REALTY based in Jacksonville, FL.  He is also a principal partner of the REMA Team of professionals. He can be reached at 904-607-8763 or via email