THE MARKETING & SALES AUDIT

EXAMINING MARKETING AND SALES ACTIVITIES

The Marketing and Sales Audit examines all marketing and sales activities with respect to the four phases of the Parker Associates Marketing and Sales System: CONTROL, MARKET, SELL, and MONITOR. The examination includes diagnostic analysis of activities resulting in a detailed report on conclusions and recommendations based on a variety of metrics sourced from various market trends.

The primary focus of the Marketing Audit is on information maintained by the Client on product offerings marketing expenditures, lead generation, conversion to site visitors and purchasers and characteristics of prospects and purchasers. Interpretation of these data relative to Parker Associates’ experience with other community developments provides a basis for evaluating the marketing communications and product offerings.  Do it right.  Contact Parker Associates on how.

THE MARKETING AND SALES AUDIT PROCESS

• 1. CONTROL
• • 1.1 Market Research
  • 1.2 Product Definition
  • 1.3 Planning and Budgeting
• 2. MARKET
• • 2.1 Public Relations/Promotions
  • 2.2 Image Creation
  • 2.3 Advertising
  • 2.4 Community Merchandising
  • 2.5 Interior Merchandising
• 3. SELL
• • 3.1 Sales Team Organization
  • 3.2 Selling Operations
  • 3.3 Realtor Cooperation
  • 3.4 Purchaser Satisfaction
• 4. MONITOR
• • 4.1 Consumer Surveys
  • 4.2 Performance Evaluation