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At Parker Associates, we have always emphasized the WHO in our approach to positioning and marketing new residential home products and communities. In addition to gathering and analyzing traditional demographic details as we examine the development potential at a particular site, we have been refining our outlook on consumer psychographics for more than 30 years. Our method, based on American psychologist Abraham Maslow’s hierarchy of needs has optimized the sales operations of hundreds of builders and developers throughout United States and abroad.
Maslow classified human development in terms of four stages related to advances in living standards from “survival” at the bottom, to “self-actualization” at the top of his hierarchy. The key to successfully identifying and attracting appropriate consumer groups to your door is knowing where/why they are located among the various stages and most importantly, what products, imagery, and advertising are going to both attract and ultimately convert them from prospects to buyers.
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As Millennials continue to emerge as significant purchasers of residential products across all price points, distinguishing this consumer group’s preferences and motivations from other buyers, is more important than ever. Parker Associates is your ‘one-stop’ shop when it comes to gaining insight into current market and consumer characteristics. Call or e-mail us to learn how we can help.
Keep up to date on the market trends, especially with what the Millennials are thinking. Parker Associates and the REMA Team work closely with our clients to provide the best solution for their needs from understanding the market to planning to realizing, marketing, and selling. Contact us for all your needs. We are ready to assist in any way. Providing Developers, Builders and HOAs support from land acquisition and positioning to Applied Marketing.
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REMA has perfected a process that provides any company but especially Developers, Builders and Property Owner Associations with a marketing platform to drive every aspect of the planning and implementation of development for emerging projects, active developments and legacy communities. This proven method ensures that the planning and monitoring drive the marketing to maximize budgets and deliver the best possible return on marketing expenditures.
Spend time looking at what you are trying to acquire, develop, or sell to learn how you can improve the success of what you are offering. Parker Associates helps understand the consumer by answering WHO will buy, WHAT they will buy, and HOW they will buy it. When the research is completed and the analysis is done, having the answers to these questions will reveal what will provide the best success for your project. Keep asking WHO, WHAT, and HOW and keep developing to fit the need.
Don Waltz is a principal of Parker Associates of Jacksonville, Florida, marketing consultants to the real estate industry; Research Specialist, MIRM and a Sales & Marketing professional with Parker Associates based in Jacksonville, FL. He can be reached at 904-992-9888 or via email don@parkerassociates.com.