Parker Associates specializes in Planning to ensure that specific real estate projects are designed and marketed according to current knowledge of local, regional and national consumer needs and preferences. Creativity in the translation of target consumer appeal provides essential parameters to master site planning, building architecture, interior design and marketing programs for each development of any scale including financial help.

The Strategic Plan for every new development may be the recommendations contained in a Marketing Feasibility Study or Market Analysis for single-purpose projects. Or, for large or complex developments, it can be produced as a separate document circulated to the physical design team and marketing team prior to completion of the physical master plan. Regardless of packaging, the Strategic Plan ensures that key parameters important to target consumers and guide the physical plan and marketing presentation for successful real estate developments.