Central Florida Heating Up
Parker Associates has been working extensively as of late in the Central Florida Market. It’s a hot market right now with the continuing need for […]
Second Homes & Investing
Disposable Income Soaring Thinking about buying a vacation home? You’re not alone. Vacation homes are highly sought after now as Americans’ net wealth and disposable […]
Affordable Housing Held Back
Economists identify an unseen force holding back affordable housing When the smoke cleared after the Great Recession, the home builders who survived were in a […]
Home Design Trends
10 Home Design Trends on the Rise See popular features and styles for kitchens, bathrooms, dining rooms and more catching on with Houzz users lately. […]
Improve Sales Through 3D Printing
Leveraging 3D Printing to Sell New Homes With the continued advancements in 3D Printing, it’s become something to consider when developing a marketing plan to […]
Blocking and Tackling Revisited
Essential Fundamentals To Success The great football legend, Vince Lombardi, when asked about his coaching secret to the phenomenal success of The Green Bay Packers […]
Jacksonville Growth Continues
Jacksonville Up 20% in 10 Years Located on the eastern coast of Florida, Jacksonville lines both banks of the St. Johns River – the longest […]
Housing Markets Loosening Up
Market Showing Signs of Slowing After years of demand outstripping supply, the housing market is finally loosening up. Kiplinger reports that builders are scrambling to […]
Millennial Psychographics
At Parker Associates, we have always emphasized the WHO in our approach to positioning and marketing new residential home products and communities. In addition to […]
Five Steps to Rule Social Media
Whether on Facebook, Instagram, LinkedIn, Twitter or something else, ruling the leaderboard is an essential to marketing and brand awareness Social Media is a great […]