Millennial Psychographics
At Parker Associates, we have always emphasized the WHO in our approach to positioning and marketing new residential home products and communities. In addition to gathering and analyzing traditional demographic details as we examine the development potential at a particular site, we have been refining our outlook on consumer psychographics for more than 30 years. Our method, based on American psychologist Abraham Maslow’s hierarchy of needs has optimized the sales operations of hundreds of builders and developers throughout United States and abroad. Maslow classified human development in terms of four stages related to advances in living standards from “survival” at the bottom, to “self-actualization” at the top of his hierarchy. […]