Millennial Psychographics
At Parker Associates, we have always emphasized the WHO in our approach to positioning and marketing new residential home products and communities. In addition to […]
Five Steps to Rule Social Media
Whether on Facebook, Instagram, LinkedIn, Twitter or something else, ruling the leaderboard is an essential to marketing and brand awareness Social Media is a great […]
Form Over Function
How to Balance Costs and Aesthetics in New Home Design Building a house is expensive. There’s no question about it. It’s probably the single biggest […]
Top Things Every Subcontractor Wants From a Builder
Retaining Skilled Workers Finding and retaining skilled trade workers is a battle every builder has to fight. Things have only gotten tougher as the shortage […]
Southeast Cities Continue to Rank High with Retirees
Retirees, who want to move, face a conundrum… Live in a slower-paced, budget friendly small or midsize city, but without the need to travel far […]
Top Reasons to Run an Email Marketing Campaign
Email is the Most Effective Communication If you’re serious about selling, you’re probably looking for a way to gain an edge and close your deals. […]
Millennials Believing in the American Dream
A recent 2018 Bank of the West study dealing with the buying habits of millennials indicates the equity-shy demographic is now turning to real estate […]
Top Reasons Why Projects Fail
Parker Associates works closely with builders and developers from all over the country as well as the world. Though we like to be involved from […]
Why SWOT Yourself?
Do a SWOT Analysis on Yourself …and Why You Need One Many businesses we interact with come to us because they don’t feel they are […]
Converting Online Shoppers
4 Steps to Converting the Online Window Shopper. Recent data have shown that the average ecommerce conversion rates range from 2 to 5%.Yet, many retailers […]