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Tag: Jacksonville

Parker-Associates-blog-August-2018-maslow-graphic

Millennial Psychographics

August 22, 2018
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At Parker Associates, we have always emphasized the WHO in our approach to positioning and marketing new residential home products and communities.  In addition to gathering and analyzing traditional demographic details as we examine the development potential at a particular site, we have been refining our outlook on consumer psychographics for more than 30 years.  Our method, based on American psychologist Abraham Maslow’s hierarchy of needs has optimized the sales operations of hundreds of builders and developers throughout United States and abroad. Maslow classified human development in terms of four stages related to advances in living standards from “survival” at the bottom, to “self-actualization” at the top of his hierarchy.  […]

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Five Steps to Rule Social Media

August 22, 2018
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Whether on Facebook, Instagram, LinkedIn, Twitter or something else, ruling the leaderboard is an essential to marketing and brand awareness Social Media is a great place to raise awareness of you and your brand.  But, there are some key components to avoid becoming stale in Social Media circles.  Here are some key steps to success as a part of some of the research Myopolis has done recently: Post great content – at least once per day, you need to be posting something that is both relevant and recent. Twice per day is even better. Request friends, connections, links, citizenship, or whatever – the more people you can interact with, the […]

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Form Over Function

August 22, 2018
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How to Balance Costs and Aesthetics in New Home Design Building a house is expensive. There’s no question about it. It’s probably the single biggest investment of anyone’s life. And as such, it takes time and effort from the new homeowner, architect or designer, engineers, and custom home builder to make it successful and be exactly what the homeowner always dreamed it would be and more. But, to build a house AND make it cost-effective requires even more effort to ensure that the right decisions are being made while retaining the discipline required in the approach to keep it affordable. Recently, I was in Europe with my family on vacation […]

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Top Things Every Subcontractor Wants From a Builder

August 22, 2018
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Retaining Skilled Workers Finding and retaining skilled trade workers is a battle every builder has to fight. Things have only gotten tougher as the shortage of skilled labor continues in many regions throughout the country, but that doesn’t mean all hope is lost. To attract workers from the skilled trades, you need to make sure your company is one that subcontractors actively want to work for. If you’re interested in having something newly built, such as your home or a part of your home, call on Columbus remodeling contractors. To make that happen, here’s what you need to do. Make sure your business is organized Working well with the trades requires […]

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Southeast Cities Continue to Rank High with Retirees

August 22, 2018
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Retirees, who want to move, face a conundrum… Live in a slower-paced, budget friendly small or midsize city, but without the need to travel far to get first-class healthcare. It’s no surprise that a most of the top 10 cities that fit that bill in the United States are located in the southeastern part of the country.  All have at least one hospital that has received five stars – the highest rating from the Centers for Medicare and Medicaid Services.  And, all offer relatively low cost-of-living and median home pricing. Equally attractive is that most are located in states that exempt retirement income from state taxes or have no state […]

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Millennials Believing in the American Dream

August 1, 2018
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A recent 2018 Bank of the West study dealing with the buying habits of millennials indicates the equity-shy demographic is now turning to real estate as the cornerstone of their investment portfolio. Homeownership is emerging as the most popular ingredient of their American Dream (56%), followed by debt pay-off, and the goal of a comfortable, early retirement (49%) as the second and third most critical components. The study shows how millennials’ desire to own a home is pushing some to risk their other goals by taking on mortgages, with one in four say that they are willing to withdraw or borrow against retirement funds to finance down payments for a […]

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Top Reasons Why Projects Fail

August 1, 2018
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Parker Associates works closely with builders and developers from all over the country as well as the world.  Though we like to be involved from the start of a project, it’s often times that we are asked to come in and figure out what went wrong.  This is something we do quite often and amounts to a bit of forensic understanding.  Researching the past and combining it with the current market data shows a clear picture in most cases. As noted by TempusResource, there are some alarming statistics regarding the number of projects that fail. Not only that, but the rate at which they are falling short has increased over […]

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Why SWOT Yourself?

August 1, 2018
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Do a SWOT Analysis on Yourself …and Why You Need One Many businesses we interact with come to us because they don’t feel they are performing well within their business.  It’s often surprising to find that they haven’t performed some of the basic business aspects, including a SWOT analysis.  One of the most basic lessons you learn when involved in business school is the SWOT analysis – strengths, weaknesses, opportunities, and threats. And it’s a great framework to apply to your business to understand what you do well, what you can improve on, and where the greatest threats to your company lie. But, it goes beyond that, we should also […]

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Converting Online Shoppers

August 1, 2018
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4 Steps to Converting the Online Window Shopper. Recent data have shown that the average ecommerce conversion rates range from 2 to 5%.Yet, many retailers are reluctant to automate browse recovery emails because they have these questions: How will consumers respond to emails generated from an online shopping session? Will they view the emails as intrusive? Will that increase my unsubscribe rates? Will automated browse recovery emails really get shoppers to come back and buy from my website? According to Monetate’s Q4 2016 Ecommerce Quarterly Report, more than 95% of visitors leave your website without making a purchase. If you haven’t started using a browse recovery strategy, or if you […]

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