Search Engine Marketing Mistakes

That Keep You from the Results You Want It’s no secret that Search Engine Marketing (SEM) is an effective digital marketing tool that should be included in every business’s marketing strategy, but are you seeing the kind of results you want? SEM is only effective if it is done right. This requires a full understanding of the tool, in addition to daily upkeep—both of which require time that you as a business owner are already short on. Here, our friends from SEO Agency have highlighted four common SEM mistakes that are hurting your campaigns and keeping you from seeing better results. Whether you’re just starting to explore search engine marketing, or […]

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The UrbanPlan Initiative

Parker Associates and PTC Computer Solutions have been teamed up for years volunteering to help with ULI and their UrbanPlan initiative in Northeast Florida. It’s a great program to help the next generation of developers think outside the box. As the ULI puts it, UrbanPlan is a project-based learning curriculum unit for high schools and universities. Bringing together disciplines such as economics, city government, real estate and urban planning, UrbanPlan engages students to consider the myriad of complex decisions that shape our built environment. Learn more about the UrbanPlan and how you can get involved at their website. It’s really cool. UrbanPlan is an academically challenging classroom-based curriculum that gives […]

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Parker Associates Blog June 2018 Oakmont Gainesville Pathways and Pool Area

Top Community Amenities for New Neighborhoods

Top Community Amenities in New-Home Neighborhoods New home neighborhoods need to be aware of their homebuyer’s needs. The new homebuyer is not just searching for a new home.  As they begin the search for gated community homes, they’ll also be searching for the right neighborhood. Here are some of the top community amenities homebuyers are looking for and those that homebuilders are offering their buyers to help find the right home – and the right neighborhood. One important thing to keep in mind when looking for a new home is adding value to the home through the quality of the neighborhood and its amenities.  That’s exactly what homebuilders aim to […]

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Top Reasons to Buy New

Top Reasons To Buy New Parker Associates works closely with builders and developers from all over the country as well as the world.  In a recent article by one of the Reliable Home Builders in Hunter we’ve worked with, they suggested some top advice for why buying a new home over a resale makes sense.  They’ve noticed that model center traffic has increased over the past few months and interest in purchasing a new home continues to rise. If you are looking for property use Property Platform, you can view different properties and also talk to the seller. Buying a new home is an important step in life.  Make sure […]

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How to build a Facebook Ads Funnel

How to Build a Facebook Ads Funnel Want to scale your most successful email marketing funnels? Wondering how a Facebook ads funnel can help? By Modeling Email Sequences, that’s how. #1: Outline Your Ad Sequence Funnel Most sales funnels include an email follow-up sequence, which is a series of pre-written emails that are automatically delivered on certain days in the funnel. Each sales funnel is different and can include a sequence of a few emails to many emails. To create a dynamic ad sequence, you replace the emails with Facebook or Instagram ads for each topic. After people opt to receive the lead magnet, they automatically start seeing a nurture […]

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US Office Outlook

United States Office Outlook Continued expansion of the flexible space/coworking sector contrasts with cooling in broader office demand. Office market fundamentals continue to shift into more balanced, neutral territory. New deliveries are providing a wider range of options for tenants and greater competition among landlords is pushing up concession packages, even as asking rents continue to climb. During Q1, net absorption totaled just 3.7 million square feet – the lowest annualized level since 2010. Softness within a handful of markets, including Houston, Silicon Valley and New Jersey, created headwinds and reduced national occupancy growth. Looking forward, near-peak employment and talent shortages in many markets will lead to a slower pace […]

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The “Gig” is Up

The ‘Gig’ Is Up! The Gig Workforce That Is Have you heard about the ‘Gig Workforce’?  Also called: on demand workforce, freelancers, subcontractors, and contingent workforce.  The Gig Workforce is not really new but according to Freelancing in America more than 55 million Americans do freelance work, and 79% of them prefer freelance work to a traditional job.  And, as reported by the Herman Trend Alert, by the year 2025, more than 50 percent of the global workforce will be Gig workers. The Gig Workforce in 2017…more to come If you think gig workers are a growing share of the U.S. labor force, the results of the latest survey of […]

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Urban Transportation

Urban Transportation Vehicles, mobility solutions, and transit ideas from the tech world A host of one of the tech world’s tentpole events, CES 2018, Las Vegas has a lot more going for it than entertainment and ample hotel rooms. When it comes to technology, the city has quietly become an early test site for a handful of urban mobility concepts, from running pilots of autonomous shuttles to testing hyperloop technology in the nearby desert. But, much of the hype, keynotes, and promo videos talking up the future of urban transportation still have a long way to go before truly shifting how we travel and navigate our cities. As the urban […]

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Shared Work Spaces

Shared Work Spaces According to the Kiplinger Letter, more and more companies are opting for so-called shared work spaces, offices with hip designs and short-term commitments that are shared with other firms.  The appeal of coworking spaces started with freelance workers, independent contractors and start-ups looking for inexpensive and flexible digs.  Now, even large corporations such as IBM and Microsoft are getting in on the action. Coworking is the main driver of growth in the office market.  In many cities such as San Francisco and New York, growth has soared 20 percent yearly and will stay red-hot.  Landlords are partnering with leading providers such as Convene, IWG and WeWork.  Some […]

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The Marketing & Sales Audit

Many developers and builders operate without looking closely at the Marketing and Sales efforts or who is operating them.  It’s a common mistake, especially in good times when things are selling without too much difficulty.  But, it’s a mistake. Examining Marketing and Sales Activities The Marketing and Sales Audit examines all marketing and sales activities with respect to the four phases of the REMA Marketing and Sales System: CONTROL, MARKET, SELL, and MONITOR (the REMA System diagram is shown here). The examination includes diagnostic analysis of activities resulting in a detailed report on conclusions and recommendations from Salesforce team According to a great internet marketing agency, the primary focus of […]

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